---
title: "Card Sleeves — £780K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/card-sleeves"
last_updated: "2026-07-31T10:26:46.215Z"
locale: en
meta:
description: "Niche score 52/100 · £780K/yr market · 875K searches/yr. Prices mostly outside the sweet spot ($2.62–$13.10) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £780K/yr market · 875K searches/yr. Prices mostly outside the sweet spot ($2.62–$13.10) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Card Sleeves — £780K/yr Amazon UK Niche (2026) - Flapen"
---
# **card sleeves**
**Worth a look**
Shows low returns (0.2%), but prices mostly outside the sweet spot ($2.62–$13.10) keeps it on the watch list.
Market size 72Growth 21Conversion 96Competition 58Returns 99Price range 0Avg price 18Brand share 51Review moat 34Quality gap 23
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£780K**
£780K/yr · 875K searches
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,102.16**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.50**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.62–£13.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, card sleeves is a £780K/yr Amazon United Kingdom market (875K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Apr. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **card sleeves market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£650K–£813K**
- units × avg price
- **Conversion rate**
- **13.7%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**92**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 89%
**Open market**
**22%**
- Ultra Pro28% - Mlikero21% - MintKeeper17% - MYTHIC VAULT4% - SMITH'S 20154% - AMIGO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.
25K15KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/toys-games/card-sleeves/trend)
## **Top card sleeves search terms**
- **card sleeves**252K/yr-8.8%9.7% conv. - **pokemon card sleeves**152K/yr-2.9%12.1% conv. - **penny sleeves**149K/yr-10.3%15.6% conv. - **pokemon sleeves**72K/yr-3.3%10.0% conv. - **trading card sleeves**66K/yr-23.5%9.1% conv. - **penny sleeves pokemon**30K/yr+5.4%16.5% conv. - **pokemon sleeves for cards**19K/yr+0.9%11.4% conv. - **tcg sleeves**20K/yr-12.8%6.5% conv. - **card protector sleeves**17K/yr+1.2%6.2% conv. - **pokemon cards sleeves**13K/yr-14.5%8.3% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/card-sleeves/search-terms)
## **Top card sleeves products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£31K8%£62K12%£94K16%£125K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ultra Pro - AW11739 - Card Protector Sleeves - - Transparent - 100 Piece**Ultra Pro**£2.81**4.6★22,848 rev](https://www.amazon.co.uk/dp/B0002TT3N4) [2**Mlikero 300 Pcs Clear Card Sleeves Standard Size Trading Card Sleeves Cards Protector Fit for MTG Football Sports Game Cards 66 x 91 mm**Mlikero**£6.18**4.7★1,521 rev](https://www.amazon.co.uk/dp/B0CLRRG72H) [3**MintKeeper - Standard Soft Card Sleeves - Trading Card Penny Sleeves Compatible with Most Standard Sport and Trading Cards (2 Pack)**MintKeeper**£3.53**4.7★501 rev](https://www.amazon.co.uk/dp/B0992T8HLC) [4**Mlikero 100 Pcs Clear Card Sleeves Standard Size Trading Cards Protector Fit for MTG Football Sports Game Cards 66 x 91 mm**Mlikero**£3.26**4.7★1,521 rev](https://www.amazon.co.uk/dp/B0FCY23951) [5**Pack of 400 Ultra Pro standard regular soft penny card sleeves for trading cards such as Pokemon Magic sports cards standard size transparent**Ultra Pro**£5.77**4.7★9,068 rev](https://www.amazon.co.uk/dp/B085DNDLC1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**khlerox Soft Clear Card Sleeves 600pcs Penny Sleeves Standard Size Protectors for Trading Football Baseball Sports Game MTG TCG Cards Dust & Water Resistant 91 x 66 mm**khlerox**£6.07**28 rev3mo ago](https://www.amazon.co.uk/dp/B0GYNPQMYC) [**MYTHIC VAULT - 100 Protective Card Sleeves | Fits All Standard Sized Trading Cards**MYTHIC VAULT**£5.11**59 rev11mo ago](https://www.amazon.co.uk/dp/B0FMMRK6CY) [**Guard-it 25 Pack Clear Toploaders Thick Rigid Hard Card Sleeves for Trading Cards Compatible with Pokemon Sports Cards and MTG**Guard-it**£5.10**111 rev11mo ago](https://www.amazon.co.uk/dp/B0FLZ9X8L5) [**Mlikero 100 Pcs Clear Card Sleeves Standard Size Trading Cards Protector Fit for MTG Football Sports Game Cards 66 x 91 mm**Mlikero**£3.26**1,521 rev1y ago](https://www.amazon.co.uk/dp/B0FCY23951) [**800 Count Soft Clear Penny Sleeves for Trading Cards - Premium PP Plastic Card Protectors | Fits MTG TCG Baseball Football Sports Cards | Acid-Free Waterproof Anti-Scratch | Ultra Clear Display**TiopLior**£9.58**242 rev1y ago](https://www.amazon.co.uk/dp/B0F6MKLGH2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**khlerox Soft Clear Card Sleeves 600pcs Penny Sleeves Standard Size Protectors for Trading Football Baseball Sports Game MTG TCG Cards Dust & Water Resistant 91 x 66 mm**khlerox**£6.07**4.3★**▲ 262%**](https://www.amazon.co.uk/dp/B0GYNPQMYC) [**Mlikero 100 Pcs Clear Card Sleeves Standard Size Trading Cards Protector Fit for MTG Football Sports Game Cards 66 x 91 mm**Mlikero**£3.26**4.7★**▲ 242%**](https://www.amazon.co.uk/dp/B0FCY23951) [**MYTHIC VAULT - 100 Protective Card Sleeves | Fits All Standard Sized Trading Cards**MYTHIC VAULT**£5.11**4.4★**▲ 178%**](https://www.amazon.co.uk/dp/B0FMMRK6CY) [**800 Count Soft Clear Penny Sleeves for Trading Cards - Premium PP Plastic Card Protectors | Fits MTG TCG Baseball Football Sports Cards | Acid-Free Waterproof Anti-Scratch | Ultra Clear Display**TiopLior**£9.58**4.7★**▲ 125%**](https://www.amazon.co.uk/dp/B0F6MKLGH2) [**Ultra Pro - 1000 Soft Sleeves - 10 Packs**AMIGO**£9.73**4.6★**▲ 94%**](https://www.amazon.co.uk/dp/B017BRXU1A)
**~~View all trending →~~**
## **What buyers say about card sleeves**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“good quality and came fast”*
**Value For Money**18%
*“Good Price”*
**Size-Overall**15%
*“Fit like a glove”*
**Advertised Vs Actual Product**11%
*“Exactly what I needed”*
**Ease Of Use**5%
*“Easy to use”*
**Drop/Impact Protection**5%
*“Solid and great protection”*
**Collectibles**4%
*“Perfect for pokeemon cards”*
**Durability**3%
*“Good Durability”*
**Strength**3%
*“Solid product”*
**Soft Feel**2%
*“Nice and smooth”*
### **What buyers complain about **
**Size-Overall**31%
*“Do not fit”*
**Quality-Overall**12%
*“Absolutely rubbish”*
**Thickness**10%
*“feel a little thicker”*
**Color**6%
*“have a weird purple tint”*
**Strength**5%
*“they are very flimsy”*
**Advertised Vs Actual Product**4%
*“63mm x 88mm Not As Described”*
**Grip**2%
*“Can be too slippery”*
**Value For Money**2%
*“found it really expensive for what it is”*
**Safety Standards**1%
*“these are 100% not safe for pokemon cards lol”*
**Product Condition**1%
*“Toploader came in vended and sleeves bags been opened.”*
### **Top return reasons **
**Size-Overall**51%
**Quality-Overall**12%
**Thin**7%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Strength**4%
**Defective Material/Parts**3%
**Adhesion/Stickiness**2%
**Material Quality**2%
**Wrinkles**2%
## **Common questions**
- **Is card sleeves profitable to sell on Amazon United Kingdom?**
- The niche generates £780K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the card sleeves niche?**
- 17 brands and 92 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in card sleeves?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.2%.
- **When does demand for card sleeves peak?**
- Demand peaks in Apr; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the card sleeves niche?**
- Listings span £2.62–£13.10; the average listing price is £6.50 (sweet spot $15–$100). The average incumbent carries 3,102 reviews — the moat a new listing must climb.
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