---
title: "Carcassonne Board Game — £207K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/carcassonne-board-game"
last_updated: "2026-07-31T10:31:00.951Z"
locale: en
meta:
description: "Niche score 37/100 · £207K/yr market · 134K searches/yr · £26.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £207K/yr market · 134K searches/yr · £26.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Carcassonne Board Game — £207K/yr Amazon UK Niche (2026) - Flapen"
---
# **carcassonne board game**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 40Growth 14Conversion 66Competition 0Returns 95Price range 89Avg price 95Brand share 0Review moat 42Quality gap 16
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£26.29**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£10.88–£62.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,331.2**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£207K**
£207K/yr · 134K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, carcassonne board game is a £207K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **carcassonne board game market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£210K–£263K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#658**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Z-Man Games71% - Asmodee18% - Hans im Glück11%
## **Demand**
Weekly Amazon search volume, last 36 weeks — -21.3% search growth over the last 90 days.
9K7KBlack Friday '25Spike '26Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/carcassonne-board-game/trend)
## **Top carcassonne board game search terms**
- **carcassonne board game**68K/yr-21.2%7.8% conv. - **carcassonne**40K/yr-19.4%4.2% conv. - **board games carcassonne**6K/yr-40.1%3.0% conv. - **carcassone**5K/yr-16.4%8.0% conv. - **carcasonne**3K/yr-2.0%7.1% conv. - **carcassonne board game uk**6K/yr-11.0%9.1% conv. - **carcassonne game**5K/yr-19.5%2.9% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/carcassonne-board-game/search-terms)
## **Top carcassonne board game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£41K40%£83K60%£124K80%£166K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Z-Man Games | Carcassonne Board Game - Build Your Medival Landscape in this Modern Masterpiece | Simple to Learn Deep Strategy & Endless Replayability | 25 Players Ages 7+ 45 MinutesPlaytime**Z-Man Games**£19.26**4.8★11,024 rev](https://www.amazon.co.uk/dp/B00NX627HW) [2**Z-Man Games Carcassonne Big Box (2022) | Board Game**Asmodee**£62.70**4.8★461 rev](https://www.amazon.co.uk/dp/B09YD5X8HT) [3**Z-Man Games | Mists over Carcassonne | Board Game | Ages 8+ | 1-5 Players | 35-45 Minutes Playing Time**Asmodee**£26.69**4.7★145 rev](https://www.amazon.co.uk/dp/B0BN2BKX58) [4**Hans im Gluck | Carcassonne: Castles & Bridges Expansion 8 Refresh | Board Game Expansion | Ages 7+ | 2-5 Players | 45 Minutes Playing Time**Hans im Glück**£10.88**4.5★8 rev](https://www.amazon.co.uk/dp/B0FPYLN3GH) [5**Hans im Gluck | Carcassonne: Traders & Builders Expansion 2 Refresh | Board Game Expansion | Ages 7+ | 2-5 Players | 45 Minutes Playing Time**Hans im Glück**£11.94**4.9★18 rev](https://www.amazon.co.uk/dp/B0FPZ76G2T)
### **Newest**
by launch date
[**Hans im Gluck | Carcassonne: Traders & Builders Expansion 2 Refresh | Board Game Expansion | Ages 7+ | 2-5 Players | 45 Minutes Playing Time**Hans im Glück**£11.94**18 rev10mo ago](https://www.amazon.co.uk/dp/B0FPZ76G2T) [**Hans im Gluck | Carcassonne: Castles & Bridges Expansion 8 Refresh | Board Game Expansion | Ages 7+ | 2-5 Players | 45 Minutes Playing Time**Hans im Glück**£10.88**8 rev10mo ago](https://www.amazon.co.uk/dp/B0FPYLN3GH) [**Z-Man Games | Mists over Carcassonne | Board Game | Ages 8+ | 1-5 Players | 35-45 Minutes Playing Time**Asmodee**£26.69**145 rev3y ago](https://www.amazon.co.uk/dp/B0BN2BKX58) [**Z-Man Games Carcassonne Big Box (2022) | Board Game**Asmodee**£62.70**461 rev4y ago](https://www.amazon.co.uk/dp/B09YD5X8HT) [**Z-Man Games | Carcassonne Board Game - Build Your Medival Landscape in this Modern Masterpiece | Simple to Learn Deep Strategy & Endless Replayability | 25 Players Ages 7+ 45 MinutesPlaytime**Z-Man Games**£19.26**11,024 rev11y ago](https://www.amazon.co.uk/dp/B00NX627HW)
### **Trending**
90-day click momentum
[**Hans im Gluck | Carcassonne: Castles & Bridges Expansion 8 Refresh | Board Game Expansion | Ages 7+ | 2-5 Players | 45 Minutes Playing Time**Hans im Glück**£10.88**4.5★**▲ 177%**](https://www.amazon.co.uk/dp/B0FPYLN3GH) [**Hans im Gluck | Carcassonne: Traders & Builders Expansion 2 Refresh | Board Game Expansion | Ages 7+ | 2-5 Players | 45 Minutes Playing Time**Hans im Glück**£11.94**4.9★**▲ 25%**](https://www.amazon.co.uk/dp/B0FPZ76G2T) [**Z-Man Games | Carcassonne Board Game - Build Your Medival Landscape in this Modern Masterpiece | Simple to Learn Deep Strategy & Endless Replayability | 25 Players Ages 7+ 45 MinutesPlaytime**Z-Man Games**£19.26**4.8★**— 1%**](https://www.amazon.co.uk/dp/B00NX627HW) [**Z-Man Games Carcassonne Big Box (2022) | Board Game**Asmodee**£62.70**4.8★**— 4%**](https://www.amazon.co.uk/dp/B09YD5X8HT) [**Z-Man Games | Mists over Carcassonne | Board Game | Ages 8+ | 1-5 Players | 35-45 Minutes Playing Time**Asmodee**£26.69**4.7★**▼ 37%**](https://www.amazon.co.uk/dp/B0BN2BKX58)
## **What buyers say about carcassonne board game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Add-Ons/Attachments**50%
*“Great add on”*
**Fun/Entertainment Experience**29%
*“Definitely fun to play”*
**Ease Of Use**4%
*“easy for beginners through to die hard fans”*
**Quality-Overall**4%
*“The quality of the tiles is first class”*
**Design-Overall**4%
*“the artistry is lovely”*
**Instructions/User Manual/Troubleshooting**4%
*“The game instructions are clear”*
### **What buyers complain about **
**Value For Money**58%
*“Although an expensive”*
### **Top return reasons **
**Gifting Purpose**23%
**Defective Material/Parts**19%
**Size-Overall**15%
**Advertised Vs Actual Product**15%
**Print Quality**12%
**Product Condition**8%
**Durability**8%
## **Common questions**
- **Is carcassonne board game profitable to sell on Amazon United Kingdom?**
- The niche generates £207K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the carcassonne board game niche?**
- 3 brands and 29 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in carcassonne board game?**
- Top complaints mined from reviews: Value For Money. The return rate is 0.9%.
- **What does it cost to enter the carcassonne board game niche?**
- Listings span £10.88–£62.70; the average listing price is £26.29 (sweet spot $15–$100). The average incumbent carries 2,331 reviews — the moat a new listing must climb.
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