---
title: "Search terms — butterfly wings - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/butterfly-wings/search-terms"
last_updated: "2026-07-31T10:31:18.104Z"
locale: en
meta:
  description: "Niche score 51/100 · £30K/yr market · 134K searches/yr · £9.65 avg price. A small market ($30K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £30K/yr market · 134K searches/yr · £9.65 avg price. A small market ($30K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — butterfly wings - Flapen"
---

# **butterfly wings**

**Worth a look**

Shows a fragmented shelf (top 5 take 23% of clicks), but a small market ($30K/yr) keeps it on the watch list.

Market size 8Growth 11Conversion 29Competition 92Returns 75Price range 48Avg price 30Brand share 88Review moat 82Quality gap 76

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****352.75**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****2.0%**

return rate — above 5% kills the launch gate

**Price range**

**Okay****£4.66–£24.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£9.65**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-28.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£30K**

£30K/yr · 134K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")