---
title: "Reviews — butter squishy - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/butter-squishy/reviews"
last_updated: "2026-07-31T11:38:03.308Z"
locale: en
meta:
  description: "Niche score 73/100 · £582K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 73/100 · £582K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — butter squishy - Flapen"
---

# **butter squishy**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 63Growth 99Conversion 61Competition 64Returns 100Price range 0Avg price 21Brand share 76Review moat 98Quality gap 98

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+251.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Incredible****3.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Incredible****44.73**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£582K**

£582K/yr · 1.5M searches

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Bad****£7.52**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.63–£12.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")