---
title: "Products — butter and cheese squishy - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/butter-and-cheese-squishy/products"
last_updated: "2026-07-31T17:18:19.187Z"
locale: en
meta:
  description: "Niche score 55/100 · £39K/yr market · 91K searches/yr. Prices mostly outside the sweet spot ($3.88–$14.79) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £39K/yr market · 91K searches/yr. Prices mostly outside the sweet spot ($3.88–$14.79) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — butter and cheese squishy - Flapen"
---

# **butter and cheese squishy**

**Worth a look**

Shows demand growing +374.4% this quarter, but prices mostly outside the sweet spot ($3.88–$14.79) keeps it on the watch list.

Market size 10Growth 100Conversion 57Competition 18Returns 100Price range 0Avg price 25Brand share 40Review moat 98Quality gap 100

**Growth**

**Incredible****+374.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Incredible****3.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****36.91**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£8.95**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£39K**

£39K/yr · 91K searches

**Price range**

**Bad****£3.88–£14.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")