---
title: "Search terms — busy board - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/busy-board/search-terms"
last_updated: "2026-07-31T10:31:38.174Z"
locale: en
meta:
  description: "Niche score 58/100 · £508K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £508K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — busy board - Flapen"
---

# **busy board**

**Worth a look**

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 60Conversion 37Competition 47Returns 90Price range 56Avg price 76Brand share 58Review moat 55Quality gap 48

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£15.34**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£508K**

£508K/yr · 1.1M searches

**Growth**

**Good****+36.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£8.76–£23.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,315.14**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale