---
title: "Bunny Teddy — £91K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/bunny-teddy"
last_updated: "2026-07-31T15:32:21.839Z"
locale: en
meta:
description: "Niche score 51/100 · £91K/yr market · 335K searches/yr · £11.15 avg price. Soft demand (-76.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £91K/yr market · 335K searches/yr · £11.15 avg price. Soft demand (-76.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bunny Teddy — £91K/yr Amazon UK Niche (2026) - Flapen"
---
# **bunny teddy**
**Worth a look**
Shows low returns (0.9%), but soft demand (-76.6% this quarter) keeps it on the watch list.
Market size 23Growth 0Conversion 31Competition 82Returns 96Price range 63Avg price 43Brand share 85Review moat 59Quality gap 55
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Good****£4.95–£32.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,137.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.15**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£91K**
£91K/yr · 335K searches
**Growth**
**Bad****-76.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, bunny teddy is a £91K/yr Amazon United Kingdom market (335K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 51/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bunny teddy market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£89K–£112K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#1,060**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **69%**
- **Out of stock**
- **15.5%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**94**
**Top-5 brand share**
**50%**
Top 20: 91%
**Top-5 click share**
**33%**
Top 20: 73%
**Open market**
**45%**
- Living Nature15% - The Magic Toy Shop12% - AURORA8% - Mamas & Papas8% - rafrtcl7% - QiiWuic6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -76.6% search growth over the last 90 days.
50K30KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/uk/toys-games/bunny-teddy/trend)
## **Top bunny teddy search terms**
- **bunny teddy**74K/yr-66.6%1.7% conv. - **bunny plush**37K/yr-52.8%1.1% conv. - **rabbit teddy**23K/yr-53.5%1.6% conv. - **bunny toy**23K/yr-73.7%1.1% conv. - **rabbit plush**14K/yr-47.6%1.1% conv. - **pink bunny**12K/yr-47.3%1.8% conv. - **pink bunny teddy**9K/yr-44.3%2.6% conv. - **rabbit soft toy**8K/yr-50.8%2.1% conv. - **toy rabbit**8K/yr-43.1%1.7% conv. - **bunny soft toy**10K/yr-68.0%1.5% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/bunny-teddy/search-terms)
## **Top bunny teddy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£5K9%£8K12%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Magic Toy Shop Grey Plush Rabbit Bunny Teddy 25cm / 10 - Soft Cuddly Toy Seated Stuffed Animal - Great Gift for Kids & Adults for All Occasions**The Magic Toy Shop**£7.87**4.8★148 rev](https://www.amazon.co.uk/dp/B08WCNFG5P) [2**Living Nature Grey Dutch Lop Eared Rabbit Stuffed Animal Plush Toy | Fluffy Soft Toy Gift for Kids | Boys and Girls Doll | Naturli Eco-Friendly | 26 cm**Living Nature**£18.14**4.7★1,868 rev](https://www.amazon.co.uk/dp/B084CSP89Y) [3**Aurora 12762 Mini Flopsie Rabbit 8In Soft Toy Brown**AURORA**£7.83**4.6★1,580 rev](https://www.amazon.co.uk/dp/B004T1MCDO) [4**GUESS HOW MUCH I LOVE YOU HARE Brown**Rainbow Designs**£8.46**4.8★5,893 rev](https://www.amazon.co.uk/dp/B00EXQ3K7W) [5**rafrtcl Soft Plush Bunny Teddy 27cm Floppy Eared Stuffed Rabbit Ultra-Soft Hugging Comfort Toy Machine Washable Plush Animal Gift for Kids Ages 3+ (Pink)**rafrtcl**£10.02**4.8★24 rev](https://www.amazon.co.uk/dp/B0G7BWJBLV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**QiiWuic Bunny Teddy Pink Bunny Plush 13cm Stuffed Animal Rabbit Teddy Soft Toys Pink Keychain Doll for Birthday Valentines Deco Easter Gift Wedding Party Favors**QiiWuic**£6.92**10 rev2mo ago](https://www.amazon.co.uk/dp/B0GDCSXZKF) [**QiiWuic Bunny Teddy Easter Bunny Teddy Bunny Plush 25 cm Blue Purple Rabbit Teddy for Bedtime Companion and Decorative Display Soft PP Cotton Filling for Comfortable Snuggling**QiiWuic**£7.54**6 rev2mo ago](https://www.amazon.co.uk/dp/B0GJZSVQ61) [**KMFASVX Bunny Soft Plush 25CM Bunny Rabbit Stuffed Animal with Fluffy Soft Ears Rabbits Teddy Rabbit Decorations Gifts For Girls (White)**KMFASVX**£13.61**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GVJFBN85) [**Soft Plush Bunny Teddy 27cm Floppy Eared Stuffed Rabbit Toy Ultra Soft Cuddly Comfort Plush Machine Washable Gift for Kids Boys & Girls Ages 3+ (Pink)**Generic**£10.00**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GG3NYC84) [**MIFKLMV Easter Plush Bunny Toy 20cm Soft & Cuddly Rabbit Stuffed Animals Plush Toy Birthday Christmas Spring Gift Basket Filler Baby Easter Present Cute Plushie for Babies Kids Girls & Boys -A**MIFKLMV**£8.78**11 rev7mo ago](https://www.amazon.co.uk/dp/B0G8YY5158)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KMFASVX Bunny Soft Plush 25CM Bunny Rabbit Stuffed Animal with Fluffy Soft Ears Rabbits Teddy Rabbit Decorations Gifts For Girls (White)**KMFASVX**£13.61**5.0★**▲ 446%**](https://www.amazon.co.uk/dp/B0GVJFBN85) [**Soft Plush Bunny Teddy 27cm Floppy Eared Stuffed Rabbit Toy Ultra Soft Cuddly Comfort Plush Machine Washable Gift for Kids Boys & Girls Ages 3+ (Pink)**Generic**£10.00**3.4★**▲ 434%**](https://www.amazon.co.uk/dp/B0GG3NYC84) [**DreamBuy Personalised or Plain Plush Bunny Soft Toy Grey White Pink or Beige Custom Name Embroidery Baby Gift for Easter (Beige)**DreamBuy**£13.29**4.5★**▲ 395%**](https://www.amazon.co.uk/dp/B0F7B1WVL8) [**MIFKLMV Easter Plush Bunny Toy 20cm Soft & Cuddly Rabbit Stuffed Animals Plush Toy Birthday Christmas Spring Gift Basket Filler Baby Easter Present Cute Plushie for Babies Kids Girls & Boys -A**MIFKLMV**£8.78**4.1★**▲ 313%**](https://www.amazon.co.uk/dp/B0G8YY5158) [**rafrtcl Soft Plush Bunny Teddy 27cm Floppy Eared Stuffed Rabbit Ultra-Soft Hugging Comfort Toy Machine Washable Plush Animal Gift for Kids Ages 3+ (Pink)**rafrtcl**£10.02**4.8★**▲ 142%**](https://www.amazon.co.uk/dp/B0G7BWJBLV)
**~~View all trending →~~**
## **What buyers say about bunny teddy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**28%
*“Soft and fluffy”*
**Quality-Overall**18%
*“Well made indeed”*
**Gifting Purpose**16%
*“Highly recommend for a unique gift”*
**Color**7%
*“Great colour”*
**Value For Money**7%
*“Good value for money”*
**Fun/Entertainment Experience**6%
*“Lovely soft and cuddly toy”*
**Size-Overall**4%
*“Age appropriate”*
**Design-Overall**2%
*“does look how it does in the pictures to be fair”*
**Advertised Vs Actual Product**2%
*“As described”*
**Fluffiness**2%
*“excellent fluffy”*
### **What buyers complain about **
**Size-Overall**35%
*“I Got small size. wrong size”*
**Advertised Vs Actual Product**11%
*“Nothing like what shown on the images”*
**Quality-Overall**8%
*“Cheaply made”*
**Value For Money**7%
*“Quite expensive for what it is”*
**Durability**6%
*“he died”*
**Wrinkles**3%
*“It came creased”*
**Fun/Entertainment Experience**3%
*“the excitement wears off”*
**Smell**3%
*“Hopefully the smell will go away in the wash”*
**Strength**2%
*“Not as described at all, its smaller and its flimsy”*
**Design-Overall**1%
*“Bad design”*
### **Top return reasons **
**Size-Overall**44%
**Advertised Vs Actual Product**9%
**Quality-Overall**9%
**Color**5%
**Functionality-Overall**4%
**Stitch/Finish/Polish**4%
**Gifting Purpose**4%
**Compatibility-Overall**3%
**Defective Material/Parts**2%
**Value For Money**2%
## **Common questions**
- **Is bunny teddy profitable to sell on Amazon United Kingdom?**
- The niche generates £91K/yr across 48 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -76.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the bunny teddy niche?**
- 31 brands and 94 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in bunny teddy?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.9%.
- **When does demand for bunny teddy peak?**
- Demand peaks in Mar–Apr; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the bunny teddy niche?**
- Listings span £4.95–£32.08; the average listing price is £11.15 (sweet spot $15–$100). The average incumbent carries 1,138 reviews — the moat a new listing must climb.
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