---
title: "Bubbles — £530K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/bubbles"
last_updated: "2026-07-31T07:59:10.807Z"
locale: en
meta:
description: "Niche score 61/100 · £530K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £530K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bubbles — £530K/yr Amazon UK Niche (2026) - Flapen"
---
# **bubbles**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 61Growth 57Conversion 88Competition 60Returns 99Price range 8Avg price 19Brand share 41Review moat 46Quality gap 77
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£530K**
£530K/yr · 753K searches
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+30.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,942.17**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£6.80**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.26–£16.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bubbles is a £530K/yr Amazon United Kingdom market (753K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bubbles market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£408K–£544K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **70%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 92%
**Open market**
**15%**
- RAM ONLINE31% - JOYIN16% - HENBRANDT15% - G4GADGET14% - Lizzy5% - Bedwina4% - Open — no brand owns it (10 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.7% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/toys-games/bubbles/trend)
## **Top bubbles search terms**
- **bubbles**402K/yr+33.5%7.2% conv. - **bubbles for kids**157K/yr+27.9%7.2% conv. - **bubbles party bag fillers**46K/yr+36.3%10.6% conv. - **kids bubbles**20K/yr+33.7%5.7% conv. - **mini bubbles for party bags**19K/yr+12.4%11.8% conv. - **mini bubbles**17K/yr+57.6%10.5% conv. - **bubbles for party bags**17K/yr+28.2%9.4% conv. - **party bag bubbles**15K/yr-23.3%10.0% conv. - **bubbles for children**5K/yr+103.8%2.5% conv. - **party bubbles**8K/yr-17.5%7.8% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/bubbles/search-terms)
## **Top bubbles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£16K6%£32K9%£48K12%£64K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ram 6 x Giant Bubble Wand Sword Kids Childrens Bubble Maker Sticks Garden Party Toy 700ML**RAM ONLINE**£4.91**4.6★825 rev](https://www.amazon.co.uk/dp/B0963SVLZ2) [2**Ram Bubbles For Kids Pack of 48 Bubble Wands With 5ml of Bubble Mixture Fun Garden Toys For Kids Party Bag Fillers For Birthday Parties Gifts For Girls Boys 3+**RAM ONLINE**£5.45**4.4★2,046 rev](https://www.amazon.co.uk/dp/B09B49K68D) [3**G4GADGET 36-Pack Premium Bubble Tubes Party Bag Fillers Fun & Colourful Bubbles for Kids Ideal Party Favours Loot Bag Fillers Stocking & Summer Games**G4GADGET**£5.73**4.6★168 rev](https://www.amazon.co.uk/dp/B0F1Z72DJM) [4**RAM ONLINE Giant 1 Litre of Bubble Mixture with Wand for Bubble Machines - Giant Garden Games Essential for Kids - Outdoor Games Bubbles for Kids (1) Multicolor 1 bottle**RAM ONLINE**£3.67**4.4★1,269 rev](https://www.amazon.co.uk/dp/B096139JW9) [5**HENBRANDT 12 Neon Star Party Bubble Tubes with Wand (Pack of 12) Childrens 4ml Party Bubbles Loot Bag Fillers Summer Games for Boys and Girls Kids Party Bags**HENBRANDT**£2.45**4.4★7,944 rev](https://www.amazon.co.uk/dp/B079WCKGV9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TC TOYS - 24 Pack Bubble Swords Bulk - 8 Sets of 3x55ml Large Bubble Wands in Display Box - Kids Party Bag Fillers Summer Outdoor Toys Wedding Favours & Classroom Prizes - Assorted Colours (22.5cm)**TC Toys**£10.83**6 rev3mo ago](https://www.amazon.co.uk/dp/B0GZ7FLR94) [**Lizzy Bubble Magic Party Bag Fillers Bubble Tubs 50ml Kids Bubble Toys with Wand Birthday Party Favours Lucky Dip Prizes Outdoor Bubble Blowers for Boys Girls Gifts (Pack of 6)**Lizzy**£4.24**15 rev3mo ago](https://www.amazon.co.uk/dp/B0GY5MMRBN) [**XIMISHOP 20 Pack Mini Bubble Wands 7 Colors Neon Star Circle Small Bubble Tubes for Kids Party Bag Fillers Classroom Prizes Summer Wedding Decoration**XIMISHOP**£4.13**71 rev1y ago](https://www.amazon.co.uk/dp/B0FFYSYZJ1) [**G4GADGET 36-Pack Premium Bubble Tubes Party Bag Fillers Fun & Colourful Bubbles for Kids Ideal Party Favours Loot Bag Fillers Stocking & Summer Games**G4GADGET**£5.73**168 rev1y ago](https://www.amazon.co.uk/dp/B0F1Z72DJM) [**Henbrandt 2 x Childrens Bubble Tubs with Wands 50ml Bubble Magic Party Bubbles Kids Toys Summer Fun Outdoor Game Party Favour Loot Bag Fillers Summer Games for Girls and Boys**HENBRANDT**£4.00**425 rev1y ago](https://www.amazon.co.uk/dp/B0DZP8GB7V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lizzy Bubble Magic Party Bag Fillers Bubble Tubs 50ml Kids Bubble Toys with Wand Birthday Party Favours Lucky Dip Prizes Outdoor Bubble Blowers for Boys Girls Gifts (Pack of 6)**Lizzy**£4.24**3.3★**▲ 171%**](https://www.amazon.co.uk/dp/B0GY5MMRBN) [**TC TOYS - 24 Pack Bubble Swords Bulk - 8 Sets of 3x55ml Large Bubble Wands in Display Box - Kids Party Bag Fillers Summer Outdoor Toys Wedding Favours & Classroom Prizes - Assorted Colours (22.5cm)**TC Toys**£10.83**4.0★**▲ 171%**](https://www.amazon.co.uk/dp/B0GZ7FLR94) [**Henbrandt 2 x Childrens Bubble Tubs with Wands 50ml Bubble Magic Party Bubbles Kids Toys Summer Fun Outdoor Game Party Favour Loot Bag Fillers Summer Games for Girls and Boys**HENBRANDT**£4.00**3.9★**▲ 130%**](https://www.amazon.co.uk/dp/B0DZP8GB7V) [**JOYIN 24pcs Big Outdoor Bubble Wands Set 53cm Giant Bubble Wands Bulk for Kids Summer Activity 18 Pcs Giant Bubble Maker with Tray 12Large 6 *12ml Pcs Bubble Solution Suitable for All Age People**JOYIN**£12.81**4.3★**▲ 115%**](https://www.amazon.co.uk/dp/B091GH44TL) [**JOYIN 72 pcs 10cm Mini Bubble Wands Bubbles Party Bag Fillers Bubble Tube Mini Bubble wands multipack for Kids Wedding bubbles Engagement Anniversary Classroom Party Favors Gift Game prizes**JOYIN**£9.54**4.4★**▲ 74%**](https://www.amazon.co.uk/dp/B083QV477N)
**~~View all trending →~~**
## **What buyers say about bubbles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“Good value for money”*
**Fun/Entertainment Experience**22%
*“Good fun”*
**Quality-Overall**7%
*“Good quality”*
**Advertised Vs Actual Product**7%
*“As described”*
**Ease Of Use**6%
*“Easy to use”*
**Size-Overall**5%
*“Great size”*
**Color**5%
*“Variety of colours”*
**Durability**3%
*“Long lasting big bottle of bubbles”*
**Collectibles**2%
*“Lovely party bag fillers”*
**Leak-Proof**2%
*“They dont leak”*
### **What buyers complain about **
**Quality-Overall**21%
*“Absolutely rubbish”*
**Functionality-Overall**13%
*“Barely work”*
**Leak-Proof**12%
*“Bottles leak”*
**Value For Money**8%
*“A little on the expensive side”*
**Adhesion/Stickiness**5%
*“Avoid - bubble mixture like glue”*
**Size-Overall**5%
*“Not fit for purpose”*
**Thickness**4%
*“The mixture seems to be too thick so the bubbles just pop immediately or fall straight to the floor as theyre too heavy”*
**Strength**3%
*“Weak plastic tops”*
**Inflation/Deflation**3%
*“it caused a huge meltdown/problem for us”*
**Ease Of Use**2%
*“difficult to open”*
### **Top return reasons **
**Leak-Proof**37%
**Size-Overall**21%
**Functionality-Overall**9%
**Quality-Overall**6%
**Value For Money**6%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**3%
**Ease Of Use**2%
**Smell**1%
**Moist/Dry**1%
## **Common questions**
- **Is bubbles profitable to sell on Amazon United Kingdom?**
- The niche generates £530K/yr across 30 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +30.7%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the bubbles niche?**
- 16 brands and 76 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in bubbles?**
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Leak-Proof. The return rate is 0.2%.
- **When does demand for bubbles peak?**
- Demand peaks in May–Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the bubbles niche?**
- Listings span £1.26–£16.12; the average listing price is £6.80 (sweet spot $15–$100). The average incumbent carries 1,942 reviews — the moat a new listing must climb.
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