---
title: "Search terms — boys toys age 6-7 years most popular - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/boys-toys-age-6-7-years-most-popular/search-terms"
last_updated: "2026-07-31T11:02:51.629Z"
locale: en
meta:
  description: "Niche score 53/100 · £37K/yr market · 61K searches/yr · £12.00 avg price. A small market ($37K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £37K/yr market · 61K searches/yr · £12.00 avg price. A small market ($37K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — boys toys age 6-7 years most popular - Flapen"
---

# **boys toys age 6-7 years most popular**

**Worth a look**

Shows low returns (1.0%), but a small market ($37K/yr) keeps it on the watch list.

Market size 9Growth 32Conversion 58Competition 81Returns 94Price range 43Avg price 50Brand share 86Review moat 25Quality gap 53

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£12.00**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£3.56–£23.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+5.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,966.95**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£37K**

£37K/yr · 61K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")