---
title: "Trend — bluey toys - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/bluey-toys/trend"
last_updated: "2026-07-31T13:12:03.161Z"
locale: en
meta:
  description: "Niche score 53/100 · £735K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £735K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — bluey toys - Flapen"
---

# **bluey toys**

**Worth a look**

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Market size 70Growth 18Conversion 41Competition 88Returns 97Price range 60Avg price 59Brand share 16Review moat 52Quality gap 21

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Market size**

**Good****£735K**

£735K/yr · 1.7M searches

**Price range**

**Good****£2.96–£33.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£13.02**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,435.33**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-14.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand