---
title: "Bluey Plush — £52K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/bluey-plush"
last_updated: "2026-07-31T12:09:47.297Z"
locale: en
meta:
description: "Niche score 37/100 · £52K/yr market · 104K searches/yr · £13.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £52K/yr market · 104K searches/yr · £13.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Plush — £52K/yr Amazon UK Niche (2026) - Flapen"
---
# **bluey plush**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 11Conversion 46Competition 51Returns 89Price range 45Avg price 62Brand share 0Review moat 63Quality gap 32
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****963.3**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.43**
avg listing price — sweet spot $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£7.82–£20.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£52K**
£52K/yr · 104K searches
**Growth**
**Bad****-27.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bluey plush is a £52K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey plush market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£54K–£67K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#747**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **83%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 97%
**Open market**
**0%**
- Bluey53% - TY38% - BEAMS INTERNATIONAL4% - Ainvliya4% - Squishmallows1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.6% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/uk/toys-games/bluey-plush/trend)
## **Top bluey plush search terms**
- **bluey plush**29K/yr-25.3%2.5% conv. - **bluey teddy**28K/yr-20.8%3.9% conv. - **bluey soft toy**12K/yr-30.4%5.2% conv. - **bingo plush**4K/yr-25.5%4.4% conv. - **bluey plush toy**7K/yr-24.2%4.3% conv. - **bluey and bingo plush toys**7K/yr-50.9%4.1% conv. - **bluey squishmallow**8K/yr-47.7%0.9% conv. - **bluey cuddly toy**4K/yr-10.6%4.9% conv. - **bluey teddy bear**4K/yr-39.1%4.5% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/bluey-plush/search-terms)
## **Top bluey plush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£16K40%£21K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TY Bluey Beanie Babies Set of 2 Bluey and Bingo 17CM Soft Plush Toy for Kids Collectible Cuddly Plushies Soft Play Toy for Boys and Girls**TY**£12.52**4.7★196 rev](https://www.amazon.co.uk/dp/B0DYK8VCX2) [2**Bluey Special Effects Soft Toy Interactive Talking Plush 13**Bluey**£10.51**4.7★2,055 rev](https://www.amazon.co.uk/dp/B09NMH7QZ3) [3**Bluey Bingo Large 30cm Talking Sounds Plush: Official Collectable Character Cuddly Jumbo Soft Toy**Bluey**£10.30**4.7★2,055 rev](https://www.amazon.co.uk/dp/B09NMG7VJG) [4**BlueY Giochi Preziosi Soft Plush Approximately 20 cm Tall with Details Just Like in the Cartoon for Children from 3 Years**Bluey**£12.99**4.3★1,863 rev](https://www.amazon.co.uk/dp/B09Q96YDQG) [5**TY Bluey Beanie & Bouncer 2-Piece Gift Set 17cm Soft Plush Toy Teddy & 7cm Bouncy Ball Plush Collectible Stuffed Cuddly Toy Gift for Kids**TY**£13.31**4.7★645 rev](https://www.amazon.co.uk/dp/B0FMLCXMYF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TY Bluey Beanie Medium 30cm Soft Plush Toy for Kids Collectible Stuffed Teddy Cuddly Plush Toy for Play and Display**TY**£15.03**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G6DSDQK8) [**TY Bluey Bingo Beanie Medium 30cm Soft Plush Toy for Kids Collectible Stuffed Teddy Cuddly Plush Toy for Play and Display**TY**£15.02**2 rev7mo ago](https://www.amazon.co.uk/dp/B0G6DV31QC) [**Bluey Kids Boys Pyjama Set Snooze Mode Design featuring and Bingo Dogs Sizes 18 Months -5 Years (UK Age 4 Years 5 Years)**Bluey**£9.99**23 rev8mo ago](https://www.amazon.co.uk/dp/B0FZ6BXJ5C) [**Bluey Plush Gift Set - Official Licensed Plushy & Bingo Socks Kids One Size Soft Cotton - Bluey Gifts for Girls and Boys Cuddly Toy Birthday Presents for 3+ Year Olds Blue**BEAMS INTERNATIONAL**£10.84**13 rev10mo ago](https://www.amazon.co.uk/dp/B0FSLF39N2) [**TY Bluey Beanie & Bouncer 2-Piece Gift Set 17cm Soft Plush Toy Teddy & 7cm Bouncy Ball Plush Collectible Stuffed Cuddly Toy Gift for Kids**TY**£13.31**645 rev11mo ago](https://www.amazon.co.uk/dp/B0FMLCXMYF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bluey Pyjamas Boys | 2 Pack Pyjamas For Kids | Boys Pyjama Sets Two Pack | Blue | 18-24 Months**Bluey**£20.94**4.6★**▲ 384%**](https://www.amazon.co.uk/dp/B0CJYBY77B) [**TY Bluey Bingo Beanie Medium 30cm Soft Plush Toy for Kids Collectible Stuffed Teddy Cuddly Plush Toy for Play and Display**TY**£15.02**5.0★**▲ 338%**](https://www.amazon.co.uk/dp/B0G6DV31QC) [**Bluey Pyjamas Bingo Short Sleeve Girls Pyjamas Summer Short Pjs For Girls Purple 18-24 Months**Bluey**£8.49**4.7★**▲ 336%**](https://www.amazon.co.uk/dp/B0FBS1DCSD) [**Bluey Girls Slippers Pink Toddler & Kids Indoor House Shoes with Strap Faux Fur Lining & Anti-Slip Sole Kids Character Slippers UK Shoe Sizes 512 (11)**Bluey**£13.71**4.7★**▲ 307%**](https://www.amazon.co.uk/dp/B0F54CT4XT) [**Bluey Onesie | Boys Onesie With 3D Ears | Fleece Onesies For Boys | Blue 6-7 Years**Bluey**£17.70**4.7★**▲ 265%**](https://www.amazon.co.uk/dp/B0DJPHXYMG)
**~~View all trending →~~**
## **What buyers say about bluey plush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Good value and quality arrived quickly”*
**Value For Money**19%
*“worth it”*
**Color**13%
*“But colours good”*
**Fun/Entertainment Experience**10%
*“Soft toys”*
**Size-Overall**10%
*“Good size”*
**Soft Feel**9%
*“very soft”*
**Gifting Purpose**7%
*“Cute gift”*
**Weight Light**1%
*“They have a nice little weight to them”*
**Educational-Overall**1%
*“Educational”*
**Grip**1%
*“Sift and perfect for little hands”*
### **What buyers complain about **
**Functionality-Overall**29%
*“Didnt work”*
**Fun/Entertainment Experience**13%
*“granddaughter got bored after 10 mins”*
**Size-Overall**10%
*“a bit small”*
**Rubber Quality**7%
*“It has a rubber sucker on the top that is certainly not suitable for a young child”*
**Gifting Purpose**7%
*“had to be substitute present”*
**Value For Money**7%
*“Poor value for money”*
**Audio Quality**6%
*“still didn't work no sound at all very poor”*
**Stitch/Finish/Polish**3%
*“The stitching came apart after a few days”*
**Quality-Overall**3%
*“Not great quality”*
**Battery Life**2%
*“Make sure to check it works as change batteries twice”*
### **Top return reasons **
**Functionality-Overall**18%
**Size-Overall**15%
**Battery Inclusion**13%
**Defective Material/Parts**11%
**Quality-Overall**8%
**Audio Quality**6%
**Battery Life**4%
**Value For Money**4%
**Gifting Purpose**3%
**Touch/Button Controls**3%
## **Common questions**
- **Is bluey plush profitable to sell on Amazon United Kingdom?**
- The niche generates £52K/yr across 23 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the bluey plush niche?**
- 5 brands and 71 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bluey plush?**
- Top complaints mined from reviews: Functionality-Overall, Fun/Entertainment Experience, Size-Overall. The return rate is 1.3%.
- **When does demand for bluey plush peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the bluey plush niche?**
- Listings span £7.82–£20.94; the average listing price is £13.43 (sweet spot $15–$100). The average incumbent carries 963 reviews — the moat a new listing must climb.
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