---
title: "Bluey Game — £18K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/bluey-game"
last_updated: "2026-07-31T09:41:44.226Z"
locale: en
meta:
description: "Niche score 33/100 · £18K/yr market · 59K searches/yr · £10.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £18K/yr market · 59K searches/yr · £10.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Game — £18K/yr Amazon UK Niche (2026) - Flapen"
---
# **bluey game**
**Skip it**
A small market ($18K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 16Conversion 39Competition 33Returns 97Price range 34Avg price 35Brand share 24Review moat 73Quality gap 24
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****579.06**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.14**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.97–£20.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£18K**
£18K/yr · 59K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, bluey game is a £18K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey game market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£30K–£41K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#251**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **72%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**90**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**6%**
- Orchard Toys40% - Bluey31% - Ravensburger8% - Winning Moves7% - TOMY5% - Asmodee4% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/uk/toys-games/bluey-game/trend)
## **Top bluey game search terms**
- **bluey game**29K/yr-16.3%4.5% conv. - **bluey games**22K/yr-24.0%2.8% conv. - **bluey board game**7K/yr-6.7%7.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/bluey-game/search-terms)
## **Top bluey game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£91710%£2K15%£3K20%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bluey Scavenger Hunt Board Game Cooperative Play with 4 Exclusive Mini-Figures Learning Toys for 5+ Year Old Fun Toy Token Collecting Game**Bluey**£10.15**4.8★1,405 rev](https://www.amazon.co.uk/dp/B0BQNCMQNS) [2**Orchard Toys Official Bluey Shopping List Matching and Memory Game for children age 3**Orchard Toys**£7.14**4.7★152 rev](https://www.amazon.co.uk/dp/B0DVCB31TX) [3**Orchard Toys Bluey Dance Mode Game Active Kids Card Game for Ages 3+ Fun Dance Spin & Move Play with Bluey Bingo & Family**Orchard Toys**£9.78**4.0★1 rev](https://www.amazon.co.uk/dp/B0GMK6M21T) [4**Official Bluey Fancy Restaurant Matching and Memory Game By Orchard Toys for children age 3**Orchard Toys**£6.76**4.6★24 rev](https://www.amazon.co.uk/dp/B0DVCF111Q) [5**Bluey Moose Keepy Uppy Game Help Bingo and Chilli Keep the Motorized Balloon in the Air With the Character Paddles For 2-3 players Ages**Bluey**£10.44**4.4★2,436 rev](https://www.amazon.co.uk/dp/B0BQNTFL5S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hasbro Gaming Guess Who? Bluey Edition Game | Bluey Characters and Objects | Fun Kids Board Games for Families | 2 Players | 15 Mins | Travel Friendly | Ages 6+ - English Version**Hasbro Gaming**£16.72**154 rev4mo ago](https://www.amazon.co.uk/dp/B0GH8V1B24) [**Orchard Toys Bluey Dance Mode Game Active Kids Card Game for Ages 3+ Fun Dance Spin & Move Play with Bluey Bingo & Family**Orchard Toys**£9.78**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GMK6M21T) [**Goliath Dont Wake Dad! Bluey Edition - Sneak Past Bandit and Grab a Piece of Pavlova Before He Wakes Up! For 2-6 players**Goliath**£20.67**8 rev6mo ago](https://www.amazon.co.uk/dp/B0GDZGBRML) [**Bluey Pass the Parcel Musical Game Soft Huggable 8 (20 cm) Bluey Plush. Three Interactive Games to Play Incl. Hot Botato. Fun Family Game Party Game and Preschool Game Blue**Moose**£11.21**6 rev7mo ago](https://www.amazon.co.uk/dp/B0G4WNRN8K) [**Asmodee | Dobble Bluey | Kids Card Game | Ages 4+ | 2-8 Players | 15 Minutes Playing Time**Asmodee**£12.06**43 rev1y ago](https://www.amazon.co.uk/dp/B0FB8XLGW2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Goliath Dont Wake Dad! Bluey Edition - Sneak Past Bandit and Grab a Piece of Pavlova Before He Wakes Up! For 2-6 players**Goliath**£20.67**5.0★**▲ 537%**](https://www.amazon.co.uk/dp/B0GDZGBRML) [**Orchard Toys Bluey Dance Mode Game Active Kids Card Game for Ages 3+ Fun Dance Spin & Move Play with Bluey Bingo & Family**Orchard Toys**£9.78**4.0★**▲ 413%**](https://www.amazon.co.uk/dp/B0GMK6M21T) [**Hasbro Gaming Guess Who? Bluey Edition Game | Bluey Characters and Objects | Fun Kids Board Games for Families | 2 Players | 15 Mins | Travel Friendly | Ages 6+ - English Version**Hasbro Gaming**£16.72**4.6★**▲ 293%**](https://www.amazon.co.uk/dp/B0GH8V1B24) [**Bluey Pass the Parcel Musical Game Soft Huggable 8 (20 cm) Bluey Plush. Three Interactive Games to Play Incl. Hot Botato. Fun Family Game Party Game and Preschool Game Blue**Moose**£11.21**5.0★**▲ 94%**](https://www.amazon.co.uk/dp/B0G4WNRN8K) [**Official Bluey Fancy Restaurant Matching and Memory Game By Orchard Toys for children age 3**Orchard Toys**£6.76**4.6★**▲ 45%**](https://www.amazon.co.uk/dp/B0DVCF111Q)
**~~View all trending →~~**
## **What buyers say about bluey game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**49%
*“Fun game”*
**Gifting Purpose**9%
*“Great present choice”*
**Color**8%
*“The bright colors”*
**Value For Money**8%
*“Good value for money”*
**Quality-Overall**7%
*“Quality toy”*
**Ease Of Use**5%
*“Easy to use”*
**Size-Overall**2%
*“looks a nice sizeable gift for parties”*
**Water Resistance**1%
*“Lovely, you can use it as many times as you want once water dries no colour stays so you can do”*
**Creativity**1%
*“collaborative game”*
**Strength**1%
*“sturdy enough for toddlers”*
### **What buyers complain about **
**Quality-Overall**20%
*“Just isnt well made”*
**Assembly/Installation**10%
*“At first, I thought we had duplicates by mistake, and it caused a bit of confusion when setting up the game”*
**Instructions/User Manual/Troubleshooting**10%
*“No instructions”*
**Fun/Entertainment Experience**10%
*“My grandson doesn't play with it often”*
**Durability**10%
*“Unfortunately the tip fell off on day two so my granddaughter hasnt been able to use it”*
**Size-Overall**5%
*“is very small so we had to use a separate tray”*
**Noise Level**3%
*“quite loud so little ones can hear her easily”*
**Advertised Vs Actual Product**2%
*“it made more sense—but it would have been helpful if that was clearer in the description”*
### **Top return reasons **
**Functionality-Overall**27%
**Gifting Purpose**23%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**5%
**Size-Overall**5%
**Touch/Button Controls**4%
**Value For Money**4%
**Durability**4%
**Fun/Entertainment Experience**2%
**Material Quality**2%
## **Common questions**
- **Is bluey game profitable to sell on Amazon United Kingdom?**
- The niche generates £18K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Skip it (33/100).
- **How competitive is the bluey game niche?**
- 11 brands and 90 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in bluey game?**
- Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Instructions/User Manual/Troubleshooting. The return rate is 0.6%.
- **When does demand for bluey game peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the bluey game niche?**
- Listings span £3.97–£20.67; the average listing price is £10.14 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.
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