---
title: "Bluey Figures — £131K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/bluey-figures"
last_updated: "2026-07-31T11:22:30.045Z"
locale: en
meta:
description: "Niche score 38/100 · £131K/yr market · 286K searches/yr · £16.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £131K/yr market · 286K searches/yr · £16.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Figures — £131K/yr Amazon UK Niche (2026) - Flapen"
---
# **bluey figures**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 14Conversion 35Competition 53Returns 96Price range 71Avg price 78Brand share 0Review moat 29Quality gap 18
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.31**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.52–£33.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£131K**
£131K/yr · 286K searches
**Review moat**
**Okay****3,558.68**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bluey figures is a £131K/yr Amazon United Kingdom market (286K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey figures market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£98K–£130K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#323**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **68%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**106**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 93%
**Open market**
**0%**
- Bluey96% - moose toys2% - Toomies1% - VTech1%
## **Demand**
Weekly Amazon search volume, last 49 weeks — -21.3% search growth over the last 90 days.
13K8KSpike '25Black Friday '25Aug '25Oct '25Dec '25Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/bluey-figures/trend)
## **Top bluey figures search terms**
- **bluey figures**146K/yr-24.3%2.5% conv. - **bluey playset**49K/yr-8.2%1.1% conv. - **bluey figures set**27K/yr-28.2%3.2% conv. - **bluey characters**20K/yr-30.7%3.5% conv. - **bluey figure**6K/yr-19.8%1.9% conv. - **bluey muffin**6K/yr+4.9%0.3% conv. - **bluey set**7K/yr-5.5%1.7% conv. - **bluey play set**6K/yr+0.3%1.4% conv. - **muffin bluey**5K/yr-32.5%0.6% conv. - **bluey figurines**4K/yr-20.8%3.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/bluey-figures/search-terms)
## **Top bluey figures products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£26K30%£39K40%£52K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bluey 13009 and Family: Bingo Bandit and Chilli 4 Figure pack Articulated Character Action Figures 2.5 inches Official Collectable Toy Multicoloured**Bluey**£8.91**4.8★22,635 rev](https://www.amazon.co.uk/dp/B083XNCRS3) [2**Bluey Figure 4-Pack Wedding Time | Re-enact Uncle Rad And Friskys Wedding Day And Bingo Flower Girl Figures**Bluey**£8.96**4.6★1,246 rev](https://www.amazon.co.uk/dp/B0CRWVGMQW) [3**Bluey The Super Fan Set Includes Twelve 2-2.5 Inch Figures**Bluey**£26.40**4.5★1,306 rev](https://www.amazon.co.uk/dp/B0CPMD6RPJ) [4**Bluey Figure 4-Pack Here Come the Grannies. 4 Episode-Themed Figures with Moving Arms & Accessories 2.5-3 (6-7.6 cm) Poseable Toys for Kids. Recreate Moments from the Episode Grannies.**Bluey**£10.33**4.9★167 rev](https://www.amazon.co.uk/dp/B0FLFGQJYW) [5**Bluey Its Time For Pavlova With This Pavlova 4 Pack Includes Bingo Bandit In His Chef Hat and Chilli and 2 Accessories Four 6-7.6 CM Articulated Figures**Bluey**£9.95**4.8★216 rev](https://www.amazon.co.uk/dp/B0DQ6N5BQZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bluey 13009 and Family: Bingo Bandit and Chilli 4 Figure pack Articulated Character Action Figures 2.5 inches Official Collectable Toy Multicoloured**Bluey**£8.91**22,635 rev2mo ago](https://www.amazon.co.uk/dp/B083XNCRS3) [**Bluey Fuzzies Deluxe Figure Pack. With 6 Specially Flocked Collectible Mini-Figures. Incl. 2 Surprise Figures (Blind Pack) Trading Card and Collectors Guide. 80 to Collect in Series 1!**Bluey**£13.43**122 rev7mo ago](https://www.amazon.co.uk/dp/B0FLG34KZ5) [**Bluey Figure 4-Pack Here Come the Grannies. 4 Episode-Themed Figures with Moving Arms & Accessories 2.5-3 (6-7.6 cm) Poseable Toys for Kids. Recreate Moments from the Episode Grannies.**Bluey**£10.33**167 rev7mo ago](https://www.amazon.co.uk/dp/B0FLFGQJYW) [**Bluey S14 Figure 2Pk Cricket**Bluey**£13.98**64 rev8mo ago](https://www.amazon.co.uk/dp/B0FLFC9XD5) [**Toomies Bluey Squirter 4-Pack Bath Toy Set With Bluey Bingo Mum And Dad Water Squirting Fun For Toddlers Designed For Little Hands Promotes Motor Skills Creative Play Ages 18 Months plus**Toomies**£9.53**123 rev11mo ago](https://www.amazon.co.uk/dp/B0FNMQLCR8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bluey S14 Figure 2Pk Cricket**Bluey**£13.98**5.0★**▲ 504%**](https://www.amazon.co.uk/dp/B0FLFC9XD5) [**Bluey Pyjamas Bingo Short Sleeve Boys Pyjamas Summer Short Pjs For Boys Summer Pjs Blue 18-24 Months**Bluey**£9.56**4.8★**▲ 455%**](https://www.amazon.co.uk/dp/B0FC6Y7PRN) [**Bluey Girls Clogs Bingo Kids Shoes Summer Girls Sandals Kids Clogs Pink 6**Bluey**£13.71**4.7★**▲ 415%**](https://www.amazon.co.uk/dp/B0F4KKZRCJ) [**Bluey Fuzzies Deluxe Figure Pack. With 6 Specially Flocked Collectible Mini-Figures. Incl. 2 Surprise Figures (Blind Pack) Trading Card and Collectors Guide. 80 to Collect in Series 1!**Bluey**£13.43**4.7★**▲ 219%**](https://www.amazon.co.uk/dp/B0FLG34KZ5) [**Bluey Heeler Family Home Play Set: 1 Official Collectable Action Figure Large Playhouse Playset 4 Rooms Furniture Accessories and Pull Down Patio**Bluey**£21.06**4.7★**▲ 125%**](https://www.amazon.co.uk/dp/B084NV7TS4)
**~~View all trending →~~**
## **What buyers say about bluey figures**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**23%
*“Fantastic toy”*
**Quality-Overall**16%
*“Good quality and arrived on time”*
**Value For Money**14%
*“Good value for money”*
**Size-Overall**9%
*“Great size”*
**Gifting Purpose**8%
*“Perfect gift”*
**Color**8%
*“Bluey always fantastic”*
**Durability**4%
*“Very colourful and durable toy”*
**Advertised Vs Actual Product**4%
*“Exactly what was expected”*
**Strength**3%
*“Nice and strong”*
**Assembly/Installation**3%
*“Once put together gives hours of fun”*
### **What buyers complain about **
**Size-Overall**42%
*“its really big also”*
**Quality-Overall**17%
*“Awful quality and not genuine blue merchandise”*
**Ease Of Cleaning**8%
*“So, we don't use them in the bath or with water, because there is no way to take them apart to clean, and after seeing what happens to toys like that with water in, I have no desire to risk it”*
**Value For Money**8%
*“Too expensive”*
**Gifting Purpose**8%
*“Damaged box its a gift”*
**Product Condition**4%
*“Clearly used”*
**Assembly/Installation**2%
*“Took a while to put together”*
### **Top return reasons **
**Size-Overall**23%
**Gifting Purpose**19%
**Value For Money**9%
**Product Condition**7%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Battery Inclusion**4%
**Moist/Dry**3%
**Functionality-Overall**1%
## **Common questions**
- **Is bluey figures profitable to sell on Amazon United Kingdom?**
- The niche generates £131K/yr across 25 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the bluey figures niche?**
- 4 brands and 106 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bluey figures?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Cleaning. The return rate is 0.8%.
- **What does it cost to enter the bluey figures niche?**
- Listings span £7.52–£33.05; the average listing price is £16.31 (sweet spot $15–$100). The average incumbent carries 3,559 reviews — the moat a new listing must climb.
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