---
title: "Bluey Bath Toys — £74K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/bluey-bath-toys"
last_updated: "2026-07-31T10:33:13.439Z"
locale: en
meta:
description: "Niche score 37/100 · £74K/yr market · 83K searches/yr · £9.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £74K/yr market · 83K searches/yr · £9.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Bath Toys — £74K/yr Amazon UK Niche (2026) - Flapen"
---
# **bluey bath toys**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 15Conversion 86Competition 36Returns 98Price range 0Avg price 27Brand share 0Review moat 83Quality gap 27
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****341.88**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.26**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£74K**
£74K/yr · 83K searches
**Growth**
**Bad****-19.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.73–£15.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bluey bath toys is a £74K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey bath toys market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£46K–£56K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#231**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Toomies48% - TOMY42% - Bluey9% - Childs Farm1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -19.9% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/uk/toys-games/bluey-bath-toys/trend)
## **Top bluey bath toys search terms**
- **bluey bath toys**54K/yr-18.7%7.2% conv. - **bluey bath toy**18K/yr-22.2%7.5% conv. - **bluey bath**11K/yr-22.8%5.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/bluey-bath-toys/search-terms)
## **Top bluey bath toys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£15K30%£22K40%£30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Toomies Shower & Scrub Bluey Bath Toy for Toddlers Interactive Water Play Bubble Action Real Shower Head Fine Motor Skill Development For Ages 18 Months+ Durable and Engaging Bathtime Toy**Toomies**£8.89**4.5★372 rev](https://www.amazon.co.uk/dp/B0F6Y4ZG7F) [2**Toomies Bluey Bath Float 2 Pack | Pouring Cup Bluey and Bingo ToddlerBath Toys in Floating Pool Rings with Water Wheels | Officially Licensed BlueyToys | Toddler Toys for 18 Month Old Plus**TOMY**£9.30**4.6★607 rev](https://www.amazon.co.uk/dp/B0DB2MZNGJ) [3**Toomies Blueys Waterslide Bath Toy for Toddlers Water Play Moving Eyes Fine Motor Skill Development Suction Cup Attachment For Ages 18 Months+ Durable and Safe Bath Toy for Kids**Toomies**£7.71**4.5★210 rev](https://www.amazon.co.uk/dp/B0F6YBS6LH) [4**TOMY Toomies Bluey Bath Puzzle 8-Piece Foam Jigsaw Puzzle Set with Mix & Match Bluey Poses Soft Baby Bath Toys Non-Toxic and Water-Friendly Includes Mesh Storage Bag with Suction Cups 18+ Months**TOMY**£5.96**4.6★229 rev](https://www.amazon.co.uk/dp/B0DB96NG2N) [5**Toomies Bluey Squirter 4-Pack Bath Toy Set With Bluey Bingo Mum And Dad Water Squirting Fun For Toddlers Designed For Little Hands Promotes Motor Skills Creative Play Ages 18 Months plus**Toomies**£9.53**4.7★123 rev](https://www.amazon.co.uk/dp/B0FNMQLCR8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TOMY Toomies Swim School Bluey Water Toy - Floating Fountain Squirt Toy for Bathtub or Pool - Summer Toddler Swimming and Bath Toys - Ages 18 Months+**TOMY**£12.02**6 rev8mo ago](https://www.amazon.co.uk/dp/B0G15LHL7M) [**Toomies Bluey Squirter 4-Pack Bath Toy Set With Bluey Bingo Mum And Dad Water Squirting Fun For Toddlers Designed For Little Hands Promotes Motor Skills Creative Play Ages 18 Months plus**Toomies**£9.53**123 rev11mo ago](https://www.amazon.co.uk/dp/B0FNMQLCR8) [**Toomies Shower & Scrub Bluey Bath Toy for Toddlers Interactive Water Play Bubble Action Real Shower Head Fine Motor Skill Development For Ages 18 Months+ Durable and Engaging Bathtime Toy**Toomies**£8.89**372 rev1y ago](https://www.amazon.co.uk/dp/B0F6Y4ZG7F) [**Toomies Blueys Waterslide Bath Toy for Toddlers Water Play Moving Eyes Fine Motor Skill Development Suction Cup Attachment For Ages 18 Months+ Durable and Safe Bath Toy for Kids**Toomies**£7.71**210 rev1y ago](https://www.amazon.co.uk/dp/B0F6YBS6LH) [**Childs Farm Kids Bluey Bubble Bath Bluey-Berry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml**Childs Farm**£2.73**317 rev1y ago](https://www.amazon.co.uk/dp/B0DSGJ9HGK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bluey Boys Swimming Costume I Kids Swimsuit 2 Piece I Swim Set for Beach Pool Swim Blue 18-24 Months**Bluey**£10.79**4.5★**▲ 496%**](https://www.amazon.co.uk/dp/B0C5RX9VZ3) [**Toomies Bluey Canoe | Bluey and Bingo Toddler Bath Toys in Canoe with Pull Cord Activated Bluey Paddling Action | Officially Licensed Bluey Toys | ToddlerToys for 18 Month Old Plus**TOMY**£10.15**4.2★**▲ 420%**](https://www.amazon.co.uk/dp/B0DB2MS99P) [**Bluey Swimsuit | One Piece Boys Swimsuit | Childrens Swimming Costumes | Blue 18-24 Months**Bluey**£13.42**4.6★**▲ 413%**](https://www.amazon.co.uk/dp/B0CTRNVMPB) [**TOMY Toomies Swim School Bluey Water Toy - Floating Fountain Squirt Toy for Bathtub or Pool - Summer Toddler Swimming and Bath Toys - Ages 18 Months+**TOMY**£12.02**5.0★**▲ 369%**](https://www.amazon.co.uk/dp/B0G15LHL7M) [**Bluey Hooded Towel Boys Girls Poncho 100% Cotton Kids Beach Towel Bath Towel Swimming Wrap Changing Robe**Bluey**£15.00**4.7★**▲ 96%**](https://www.amazon.co.uk/dp/B0C7CB591V)
**~~View all trending →~~**
## **What buyers say about bluey bath toys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**31%
*“Good fun”*
**Quality-Overall**12%
*“What caught my eye first was it was a really well known brand with very good reviews”*
**Value For Money**11%
*“Good price”*
**Color**9%
*“Great, very colourful”*
**Smell**8%
*“lovely smell”*
**Size-Overall**8%
*“Great size”*
**Durability**3%
*“hasnt fallen off”*
**Gifting Purpose**2%
*“Great gift”*
**Design-Overall**2%
*“Gorgeous design and beautiful quality, my friend was very happy”*
**Storage Capacity**2%
*“comes with storage which is a +”*
### **What buyers complain about **
**Durability**15%
*“Broke almost immediately”*
**Smell**13%
*“It doesn't smell very pleasant”*
**Grip**12%
*“A little rubbish really - doesnt slide great”*
**Quality-Overall**12%
*“It feels very cheap too”*
**Ease Of Cleaning**8%
*“So, we don't use them in the bath or with water, because there is no way to take them apart to clean, and after seeing what happens to toys like that with water in, I have no desire to risk it”*
**Size-Overall**5%
*“They're bigger than we thought”*
**Adhesion/Stickiness**4%
*“youll find that you'll struggle to make it stick so will need to stick it in the actual bath”*
**Ease Of Use**4%
*“Hard to get off”*
**Touch/Button Controls**3%
*“Shower button stopped working”*
**Value For Money**2%
*“Waist of money”*
### **Top return reasons **
**Defective Material/Parts**36%
**Size-Overall**11%
**Functionality-Overall**10%
**Gifting Purpose**8%
**Scratch Resistance**6%
**Add-Ons/Attachments**6%
**Quality-Overall**5%
**Durability**4%
**Value For Money**2%
**Touch/Button Controls**2%
## **Common questions**
- **Is bluey bath toys profitable to sell on Amazon United Kingdom?**
- The niche generates £74K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the bluey bath toys niche?**
- 4 brands and 68 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bluey bath toys?**
- Top complaints mined from reviews: Durability, Smell, Grip. The return rate is 0.3%.
- **When does demand for bluey bath toys peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the bluey bath toys niche?**
- Listings span £2.73–£15.00; the average listing price is £9.26 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 69 [**bug hunting kits for children**](https://flapen.com/research/uk/toys-games/bug-hunting-kits-for-children)£112K/yr+112.3%**Worth a look**- 69 [**lilo**](https://flapen.com/research/uk/toys-games/lilo)£392K/yr+604.6%**Worth a look**- 69 [**toys for 1 year old boys**](https://flapen.com/research/uk/toys-games/toys-for-1-year-old-boys)£1.9M/yr+8.5%**Launch it**- 70 [**remote control boat**](https://flapen.com/research/uk/toys-games/remote-control-boat)£245K/yr+82.2%**Worth a look**- 70 [**sand pit**](https://flapen.com/research/uk/toys-games/sand-pit)£246K/yr+75.0%**Worth a look**- 71 [**tanning pool**](https://flapen.com/research/uk/toys-games/tanning-pool)£291K/yr>1,000%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/uk/toys-games)