---
title: "Blox Fruits Plush — £45K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/blox-fruits-plush"
last_updated: "2026-07-31T10:34:00.088Z"
locale: en
meta:
description: "Niche score 43/100 · £45K/yr market · 218K searches/yr · £19.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £45K/yr market · 218K searches/yr · £19.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blox Fruits Plush — £45K/yr Amazon UK Niche (2026) - Flapen"
---
# **blox fruits plush**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 19Conversion 14Competition 39Returns 98Price range 85Avg price 85Brand share 6Review moat 91Quality gap 80
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****186.75**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£19.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.37–£61.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£45K**
£45K/yr · 218K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, blox fruits plush is a £45K/yr Amazon United Kingdom market (218K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blox fruits plush market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£48K–£57K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#939**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **25%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**1%**
- Blox Fruits70% - PhatMojo21% - NlsqUK3% - Poppy Playtime2% - Amos2% - Jicahond1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/uk/toys-games/blox-fruits-plush/trend)
## **Top blox fruits plush search terms**
- **blox fruits**95K/yr-22.3%0.7% conv. - **blox fruits plush with code**42K/yr-13.2%1.1% conv. - **blox fruits mystery box**15K/yr-23.8%1.0% conv. - **phatmojo**6K/yr+83.2%0.0% conv. - **blox fruits dragon bundle**7K/yr+63.9%0.1% conv. - **blox fruits plush**9K/yr+6.5%0.4% conv. - **blox fruit**12K/yr-16.3%0.8% conv. - **fruit blox**12K/yr-24.9%0.1% conv. - **unspeakable fruit blox**6K/yr-3.7%0.0% conv. - **fruit blocks**4K/yr+1.9%0.2% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/blox-fruits-plush/search-terms)
## **Top blox fruits plush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£5K16%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blox Fruits Series 2 4 Mystery Collectable Plush**PhatMojo**£15.82**4.2★429 rev](https://www.amazon.co.uk/dp/B0D9P9Z273) [2**Blox Fruits Mini Figures Series 3 - Assorted Collectible Surprise Figures**Blox Fruits**£10.78**4.1★104 rev](https://www.amazon.co.uk/dp/B0FN81KMB5) [3**Blox Fruits Collectible Surprise Plush S3**Blox Fruits**£11.57**4.0★80 rev](https://www.amazon.co.uk/dp/B0FK4JCQYD) [4![Blox Fruits - Mystery Mini Bundle (Series 2) [Includes DLC]](https://m.media-amazon.com/images/I/519w0T0y8KL.jpg)**Blox Fruits - Mystery Mini Bundle (Series 2) \[Includes DLC\]**Blox Fruits**£21.59**4.1★95 rev](https://www.amazon.co.uk/dp/B0DTV3N8FC) [5**Blox Fruits Minifigures Series 2**PhatMojo**£9.66**4.2★448 rev](https://www.amazon.co.uk/dp/B0DJWBK9F9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blox Fruits Series 4 Mystery Plush - 4 Collectible - Includes DLC Code**Blox Fruits**£13.06**0 rev3w ago](https://www.amazon.co.uk/dp/B0H7XBSS4Z) [**Blox Fruits Series 4 Minifigure 1 Random Figure Includes DLC Code Ages 6+**Blox Fruits**£8.37**0 rev3w ago](https://www.amazon.co.uk/dp/B0H7XDZFDW) [**Blox Fruits - Gas Fruit Storage Case Bundle - Series 3 - Plush Toys Minifigures Poster - Includes DLC Code Redeemable on Roblox - Officially Licensed Collector Set by PhatMojo**Blox Fruits**£37.70**12 rev3mo ago](https://www.amazon.co.uk/dp/B0GT1XWXF5) [**Blox Fruits Yeti Mini Blind Box Bundle Series 3 Mystery Plush Toy Minifigure Collectible Stickers Includes DLC Code Officially Licensed Collector Set by PhatMojo**Poppy Playtime**£61.85**6 rev5mo ago](https://www.amazon.co.uk/dp/B0GGTVQ6F6) [**Blox Fruits - Squishy figures**Blox Fruits**£13.29**23 rev7mo ago](https://www.amazon.co.uk/dp/B0DXJ2TW3R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blox Fruits Series 4 Minifigure 1 Random Figure Includes DLC Code Ages 6+**Blox Fruits**£8.37**0.0★**▲ 309%**](https://www.amazon.co.uk/dp/B0H7XDZFDW) [**ALAMing Boy Unspeakable Hoodie Long Sleeve Top Tee Games Family Cotton Pullover (blue 6-7years)**ALAMing**£14.76**4.5★**▲ 307%**](https://www.amazon.co.uk/dp/B07XX9RBN6) [**Blox Fruits Series 4 Mystery Plush - 4 Collectible - Includes DLC Code**Blox Fruits**£13.06**0.0★**▲ 305%**](https://www.amazon.co.uk/dp/B0H7XBSS4Z) [**Blox Fruits - Gas Fruit Storage Case Bundle - Series 3 - Plush Toys Minifigures Poster - Includes DLC Code Redeemable on Roblox - Officially Licensed Collector Set by PhatMojo**Blox Fruits**£37.70**4.9★**▲ 305%**](https://www.amazon.co.uk/dp/B0GT1XWXF5) [**Jicahond Youtube Gamer Kids Gift Hoodies Children Casual Hooded Sweatshirt Top for Boys Girls Ages 3-13 Years (Blue 7-8Y 7 Years 8 Years)**Jicahond**£14.24**4.7★**▲ 156%**](https://www.amazon.co.uk/dp/B0CTR5CVZ4)
**~~View all trending →~~**
## **What buyers say about blox fruits plush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**22%
*“The sweets taste nice”*
**Gifting Purpose**13%
*“Fun gift idea for players of the game”*
**Flavor**7%
*“You never know what flavor you'll get next—this blind box feeling is the most addictive part”*
**Soft Feel**6%
*“is super soft”*
**Size-Overall**5%
*“The plushie is a good size too”*
**Advertised Vs Actual Product**5%
*“Just as it says on the box”*
**Ease Of Chewing/Swallowing**4%
*“still have that proper chewy texture”*
**Quality-Overall**4%
*“fun item great quality”*
**Value For Money**4%
*“Great value”*
**Taste-Overall**4%
*“The sweets taste nice”*
### **What buyers complain about **
**Value For Money**30%
*“quite expensive for the amount”*
**Taste-Overall**14%
*“Unfortunately, the taste is where these fall short”*
**Size-Overall**12%
*“They're also very small”*
**Texture/Consistency-Overall**8%
*“disappointing taste and texture”*
**Flavor**4%
*“The flavour was also not to my liking”*
**Quality-Overall**4%
*“Absolutely disgustingly awful”*
**Sweetness**3%
*“I couldnt stack more than three sweets on top of one another before they came apart”*
**Advertised Vs Actual Product**1%
*“Ok. It wasnt clear from the listing”*
### **Top return reasons **
**Value For Money**22%
**Size-Overall**19%
**Advertised Vs Actual Product**14%
**Gifting Purpose**11%
**Quality-Overall**8%
**Functionality-Overall**8%
**Scratch Resistance**8%
**Ease Of Use**6%
**Stitch/Finish/Polish**3%
## **Common questions**
- **Is blox fruits plush profitable to sell on Amazon United Kingdom?**
- The niche generates £45K/yr across 20 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the blox fruits plush niche?**
- 7 brands and 45 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in blox fruits plush?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.5%.
- **When does demand for blox fruits plush peak?**
- Demand peaks in Jan–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the blox fruits plush niche?**
- Listings span £8.37–£61.85; the average listing price is £19.03 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.
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