---
title: "Search terms — blo pens - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/blo-pens/search-terms"
last_updated: "2026-07-31T13:47:25.542Z"
locale: en
meta:
  description: "Niche score 43/100 · £33K/yr market · 61K searches/yr · £10.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £33K/yr market · 61K searches/yr · £10.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — blo pens - Flapen"
---

# **blo pens**

**Skip it**

A small market ($33K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 14Conversion 59Competition 45Returns 98Price range 31Avg price 38Brand share 24Review moat 80Quality gap 68

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****394.68**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£10.58**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£3.51–£20.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-22.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£33K**

£33K/yr · 61K searches