---
title: "Blo Pens — £33K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/blo-pens"
last_updated: "2026-07-31T11:23:33.258Z"
locale: en
meta:
description: "Niche score 43/100 · £33K/yr market · 61K searches/yr · £10.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £33K/yr market · 61K searches/yr · £10.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blo Pens — £33K/yr Amazon UK Niche (2026) - Flapen"
---
# **blo pens**
**Skip it**
A small market ($33K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 14Conversion 59Competition 45Returns 98Price range 31Avg price 38Brand share 24Review moat 80Quality gap 68
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****394.68**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£10.58**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.51–£20.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-22.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£33K**
£33K/yr · 61K searches
According to Flapen's Amazon United Kingdom niche tracking, blo pens is a £33K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blo pens market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£26K–£32K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#538**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **48%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 95%
**Open market**
**6%**
- John Adams57% - SES Creative13% - Disney9% - Maped8% - OSDUE5% - nicknack3% - Open — no brand owns it (6 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/uk/toys-games/blo-pens/trend)
## **Top blo pens search terms**
- **blow pens for kids**18K/yr-20.4%5.3% conv. - **blow pens**17K/yr-19.0%5.0% conv. - **blo pens**16K/yr-24.4%3.8% conv. - **blo pens for kids**5K/yr-22.8%7.5% conv. - **blopens**5K/yr-34.8%5.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/blo-pens/search-terms)
## **Top blo pens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£3K15%£5K20%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**John Adams | BLOPENS Animal Mini Kit: Blow airbrush effects! | Arts & Crafts | Ages 4+**John Adams**£5.75**3.8★11 rev](https://www.amazon.co.uk/dp/B0BZQKBHJ6) [2**John Adams BLOPENS Fantasy Activity Set | Contains 6 Reusable Stencils & 8 BLOPENS | A Fab New Way to Colour & Draw | Ages 4+ | Great Gift Idea for Christmas for Boys & Girls | Washable & Non-Toxic**John Adams**£11.64**4.4★1,436 rev](https://www.amazon.co.uk/dp/B00J7KSY2A) [3**SES Creative Blow Airbrush Pens Set of 7 Assorted Colours Blo Felt Tips Arts and Crafts Non Toxic Washable Transition Markers for Kids Creative Drawing Boys and Girls 5 and Up**SES Creative**£9.47**4.2★515 rev](https://www.amazon.co.uk/dp/B08PC5CHLL) [4**John Adams BLOPENS Sequins Activity Set Multicolor 11099 A4**John Adams**£9.98**4.6★70 rev](https://www.amazon.co.uk/dp/B095YRD2CB) [5**Maped Creativ Blow Art Kit - 24x Felt Tip Pens and 2x Airbrush Tools - Childrens Craft Art Kit**Maped**£7.42**4.5★336 rev](https://www.amazon.co.uk/dp/B08NXTY4K8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**nicknack Electric Airbrush Paint Pen Kit for Kids**nicknack**£14.73**12 rev2mo ago](https://www.amazon.co.uk/dp/B0GHCMVK84) [**nicknack Marker Airbrush Spray Paint Kit for Kids-12 Washable Markers & 13 Stencils Dinosaur Electric Graffiti Spray Paint Pen Crafts Art Kit Gifts for Kids Ages 3+**nicknack**£15.89**14 rev2mo ago](https://www.amazon.co.uk/dp/B0GSFW84VN) [**John Adams BLOPENS Fantasy Creative Studio: A Compete Studio Set to Create Amazing Airbrush Pictures | Arts & Crafts | Blow Pens for Kids Colouring Pens Set | Ages 5+**John Adams**£20.14**20 rev1y ago](https://www.amazon.co.uk/dp/B0FGQCZPL7) [**OSDUE Blow Airbrush Pens Water Colour Spray Pen with 6 Felt Tip Pens & 4 Stencils Non Toxic Washable Watercolour Paints Pens Set Art Crafts Gift for Painting & Drawing**OSDUE**£3.51**52 rev1y ago](https://www.amazon.co.uk/dp/B0DD7D4KY6) [**Disney Lilo and Stitch Blow Pens for Kids - x 7 Blowpens and 6 Stencils - Blo Pens Airbrush Art for Colouring Mess Free Markers Craft Set for Girls and Boys 3+ - Birthday Gifts for Girls Age 6 7 8**Disney**£10.42**464 rev2y ago](https://www.amazon.co.uk/dp/B0CS7T483W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**nicknack Electric Airbrush Paint Pen Kit for Kids**nicknack**£14.73**4.2★**▲ 555%**](https://www.amazon.co.uk/dp/B0GHCMVK84) [**nicknack Marker Airbrush Spray Paint Kit for Kids-12 Washable Markers & 13 Stencils Dinosaur Electric Graffiti Spray Paint Pen Crafts Art Kit Gifts for Kids Ages 3+**nicknack**£15.89**4.3★**▲ 544%**](https://www.amazon.co.uk/dp/B0GSFW84VN) [**6 BLO W PENS ASSORTED COLOURS CRAFT BLOW PENS**cooky**£3.90**4.0★**▲ 234%**](https://www.amazon.co.uk/dp/B00BRH1OHI) [**DIVCHI Dinosaur Air Flow Pens Playset in Hanging Box**DIVCHI**£6.35**4.7★**▲ 214%**](https://www.amazon.co.uk/dp/B08MDGZ4ZY) [**PEBBLE HUG Drawing DIY Large Set of Blow Markers Animal Set Kit Display Creativity Hub Organized And Neat Storage Educational Children Spray Painting Toys**PEBBLE HUG**£10.62**4.1★**▲ 154%**](https://www.amazon.co.uk/dp/B0CVB56JFV)
**~~View all trending →~~**
## **What buyers say about blo pens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**19%
*“Lots of fun”*
**Color**12%
*“The colours are bright”*
**Value For Money**7%
*“Decent value for money”*
**Gifting Purpose**6%
*“Great gift”*
**Design-Overall**6%
*“Cute design”*
**Ease Of Use**6%
*“Easy to use”*
**Spray/Flow**5%
*“The airbrush spray effect is really fun”*
**Quality-Overall**5%
*“Awesome product”*
**Drawing Experience**4%
*“Its fun to draw without any mess”*
**Ease Of Cleaning**4%
*“making cleanup much easier for parents while still allowing children to be creative without limits”*
### **What buyers complain about **
**Quality-Overall**19%
*“The set isnt perfect”*
**Functionality-Overall**13%
*“Dont work”*
**Durability**11%
*“dont last long”*
**Strength**7%
*“the actual cardboard stencils are very flimsy”*
**Defective Material/Parts**7%
*“Item does not work”*
**Ease Of Cleaning**5%
*“It was messy”*
**Battery Inclusion**3%
*“batteries arent included”*
**Ease Of Use**3%
*“The pen does need to be pressed quite far in to work”*
**Instructions/User Manual/Troubleshooting**2%
*“I wonder if the reviews that said they don't work had not read the instructions”*
**Drying Time**1%
*“are starting to get a bit dryer may not always work in the machine”*
### **Top return reasons **
**Functionality-Overall**25%
**Defective Material/Parts**14%
**Gifting Purpose**11%
**Value For Money**9%
**Quality-Overall**9%
**Product Condition**7%
**Compatibility-Overall**5%
**Color**5%
**Ink Refill**5%
**Advertised Vs Actual Product**5%
## **Common questions**
- **Is blo pens profitable to sell on Amazon United Kingdom?**
- The niche generates £33K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the blo pens niche?**
- 12 brands and 58 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in blo pens?**
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 0.4%.
- **When does demand for blo pens peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the blo pens niche?**
- Listings span £3.51–£20.27; the average listing price is £10.58 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.
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