---
title: "Trend — blind box - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/blind-box/trend"
last_updated: "2026-07-31T11:49:41.470Z"
locale: en
meta:
  description: "Niche score 58/100 · £131K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £131K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — blind box - Flapen"
---

# **blind box**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 20Conversion 14Competition 94Returns 98Price range 83Avg price 39Brand share 95Review moat 91Quality gap 52

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****38%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Review moat**

**Great****172.03**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£2.04–£102.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£10.67**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£131K**

£131K/yr · 1.1M searches

**Growth**

**Bad****-10.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")