---
title: "Black Cape Kids — £21K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/black-cape-kids"
last_updated: "2026-07-31T20:45:16.842Z"
locale: en
meta:
description: "Niche score 44/100 · £21K/yr market · 66K searches/yr · £8.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £21K/yr market · 66K searches/yr · £8.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Cape Kids — £21K/yr Amazon UK Niche (2026) - Flapen"
---
# **black cape kids**
**Skip it**
Soft demand (-67.0% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 0Conversion 48Competition 69Returns 59Price range 29Avg price 23Brand share 80Review moat 74Quality gap 79
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****543.72**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£4.02–£19.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.38**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£21K**
£21K/yr · 66K searches
**Growth**
**Bad****-67.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, black cape kids is a £21K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black cape kids market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£34K–£42K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#497**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **79%**
- **Out of stock**
- **22.5%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**55%**
Top 20: 96%
**Top-5 click share**
**44%**
Top 20: 79%
**Open market**
**36%**
- Smiffys13% - Aomig12% - AOOWU10% - Proumhang10% - AUYAO10% - MIVAIUN9%
## **Demand**
Weekly Amazon search volume, last 39 weeks — -67.0% search growth over the last 90 days.
15K10KSpike '26Prime Day '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/black-cape-kids/trend)
## **Top black cape kids search terms**
- **kids cape**11K/yr-50.8%2.8% conv. - **black cape kids**18K/yr-78.7%6.3% conv. - **black cloak kids**13K/yr-54.5%6.0% conv. - **kids black cape**9K/yr-80.0%6.2% conv. - **kids cloak**5K/yr-52.7%5.8% conv. - **kids black cloak**7K/yr-60.1%7.0% conv. - **halloween cape kids**4K/yr-80.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/black-cape-kids/search-terms)
## **Top black cape kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£6396%£1K9%£2K12%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aomig Black Hooded Cape Kids Long Hooded Robe Cloak Holloween Grim Reaper Cape for Boys Girls Halloween Christmas Witch Vampires Devil Costume Cosplay Fancy Dress Party (100cm/39.37in)**Aomig**£5.16**4.0★570 rev](https://www.amazon.co.uk/dp/B0CGJ7YY94) [2**AOOWU Black Witch Kids Hooded Cape - Long Cloak for Vampire Grim Reaper Halloween Fancy Dress & Masquerade (100cm/39in)**AOOWU**£6.39**4.1★723 rev](https://www.amazon.co.uk/dp/B0CG67NPGS) [3**Smiffys Hooded Cape Black Long Halloween Child Fancy Dress Child Dress Up Accessories**Smiffys**£6.70**4.2★945 rev](https://www.amazon.co.uk/dp/B00SFZWE60) [4**MIVAIUN Black Cape Halloween Hooded Cape Witch Cosplay Accessories Adult/Kids Halloween Fancy Dress Costume Adult cape Cloak for Halloween Party Fancy Dress Masquerade Family Party (Black 90cm)**MIVAIUN**£6.10**3.8★74 rev](https://www.amazon.co.uk/dp/B0BHZ71WMW) [5**Proumhang Black Hooded Cape Kids Hooded Robe Cloak Witch Cloak Vampires Cape Devils Cloak Grim Reaper Cape for Boys Girls Halloween Masquerade Christmas Cosplay Fancy Dress Party 100cm/39.3**Proumhang**£6.63**4.3★258 rev](https://www.amazon.co.uk/dp/B0CYLH2XRZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AUYAO Kids Superhero Capes 2Pcs with Mask Fancy Dress Up Child Capes Set**AUYAO**£5.41**4 rev2mo ago](https://www.amazon.co.uk/dp/B0H2M6KH9Z) [**Makroyl Kids Velvet Hooded Cloak Cape Perfect for Halloween Christmas School Plays Wizard Elf Fairy Cosplay & Fancy Dress Costumes (Black Small)**Makroyl**£8.00**1,185 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ2YCX76) [**Medieval Cape with Hood - Renaissance Festival Cloak- Faux Leather Ring Buckle Closure Zauberer Zaubermantel for Fantasy LARP Costume Halloween Party Cosplay Masquerade (Green S (110-130))**JDFAIJEAL**£16.82**22 rev11mo ago](https://www.amazon.co.uk/dp/B0FN4GPPQ6) [**Medieval Cape with Hood - Renaissance Festival Cloak- Faux Leather Ring Buckle Closure Zauberer Zaubermantel for Fantasy LARP Costume Halloween Party Cosplay Masquerade (Black S (110-130))**JDFAIJEAL**£16.29**5 rev11mo ago](https://www.amazon.co.uk/dp/B0FN4CWPZJ) [**GWAWG Halloween Hooded Cape Kids Unisex Long Black Hooded Cloak Vampire Cape Witch Cloak Fancy Dress Costume for Halloween Christmas Party Carnival Cosplay for Kids 120cm/47.24in**GWAWG**£6.40**5 rev1y ago](https://www.amazon.co.uk/dp/B0FFGYDV7Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Makroyl Kids Velvet Hooded Cloak Cape Perfect for Halloween Christmas School Plays Wizard Elf Fairy Cosplay & Fancy Dress Costumes (Black Small)**Makroyl**£8.00**4.5★**▲ 725%**](https://www.amazon.co.uk/dp/B0GJ2YCX76) [**GraduatePro Kids Graduation Cap and Gown Nursery 2026 Kindergarten Preschool Toddler Child Costume Outfit Black 27=S**GraduatePro**£14.21**4.5★**▲ 725%**](https://www.amazon.co.uk/dp/B07CCH5TYF) [**GraduationMall Matte Nursery Graduation Cap and Gown for Kids with 2026 Tassel Kindergarten Preschool Graduation Hat Black 33(123-130cm)**GraduationMall**£15.77**4.7★**▲ 711%**](https://www.amazon.co.uk/dp/B016BHANB6) [**AUYAO Kids Superhero Capes 2Pcs with Mask Fancy Dress Up Child Capes Set**AUYAO**£5.41**3.8★**▲ 704%**](https://www.amazon.co.uk/dp/B0H2M6KH9Z) [**Makroyl Kids Velvet Hooded Cloak Cape Perfect for Halloween Christmas School Plays Wizard Elf Fairy Cosplay & Fancy Dress Costumes (Black Large)**Makroyl**£10.26**4.5★**▲ 700%**](https://www.amazon.co.uk/dp/B07BJHKVWS)
**~~View all trending →~~**
## **What buyers say about black cape kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Brilliant Quality”*
**Value For Money**16%
*“Value for money”*
**Size-Overall**10%
*“Value for money, size”*
**Advertised Vs Actual Product**9%
*“Does the job”*
**Soft Feel**6%
*“Lovely item, really soft”*
**Weight Light**6%
*“Lightweight and easy for children to wear”*
**Ease Of Use**5%
*“made it easier to get him still”*
**Color**5%
*“Bright colours and quality seems good so far”*
**Design-Overall**3%
*“Lovely design”*
**Material Quality**3%
*“the cape is really good quality material”*
### **What buyers complain about **
**Quality-Overall**23%
*“Cheap”*
**Material Quality**22%
*“Material very cheap and thin”*
**Size-Overall**17%
*“to short on a back”*
**Value For Money**7%
*“Not worth it”*
**Strength**7%
*“flimsy”*
**Design-Overall**4%
*“Cheap and bad design”*
**Add-Ons/Attachments**4%
*“The clip is sewn on wrong so cant be attached together properly”*
**Defective Material/Parts**4%
*“Faulty clips”*
**Thickness**2%
*“Its quite thin material”*
**Smell**2%
*“smells awful”*
### **Top return reasons **
**Size-Overall**44%
**Quality-Overall**16%
**Material Quality**9%
**Thin**9%
**Advertised Vs Actual Product**5%
**Color**3%
**Length**3%
**Stitch/Finish/Polish**2%
**Brightness/Shine/Glow**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is black cape kids profitable to sell on Amazon United Kingdom?**
- The niche generates £21K/yr across 43 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -67.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the black cape kids niche?**
- 26 brands and 53 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in black cape kids?**
- Top complaints mined from reviews: Quality-Overall, Material Quality, Size-Overall. The return rate is 2.6%.
- **What does it cost to enter the black cape kids niche?**
- Listings span £4.02–£19.47; the average listing price is £8.38 (sweet spot $15–$100). The average incumbent carries 544 reviews — the moat a new listing must climb.
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