---
title: "Search terms — birthday sash - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/birthday-sash/search-terms"
last_updated: "2026-07-31T10:59:13.980Z"
locale: en
meta:
  description: "Niche score 56/100 · £100K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £100K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — birthday sash - Flapen"
---

# **birthday sash**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 24Conversion 79Competition 80Returns 97Price range 0Avg price 13Brand share 91Review moat 96Quality gap 40

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****82.02**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£100K**

£100K/yr · 262K searches

**Growth**

**Bad****-1.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£4.83**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.91–£9.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")