---
title: "Bingo — £620K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/bingo"
last_updated: "2026-07-31T08:40:27.342Z"
locale: en
meta:
description: "Niche score 60/100 · £620K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £620K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bingo — £620K/yr Amazon UK Niche (2026) - Flapen"
---
# **bingo**
**Worth a look**
Shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 65Growth 14Conversion 52Competition 43Returns 94Price range 53Avg price 95Brand share 71Review moat 55Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****£22.91**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****£620K**
£620K/yr · 640K searches
**Review moat**
**Good****1,291.62**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£2.76–£164.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-22.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, bingo is a £620K/yr Amazon United Kingdom market (640K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bingo market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£573K–£687K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#92**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **71%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**31%**
- Ideal19% - Toyrific18% - KreativeKraft11% - Global Gizmos8% - Thomas & Anca Club Supplies Ltd7% - Atoz6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.1×
[**Open Trend **](https://flapen.com/research/uk/toys-games/bingo/trend)
## **Top bingo search terms**
- **bingo**184K/yr-17.2%2.5% conv. - **bingo machine**128K/yr-22.2%2.9% conv. - **bingo game**199K/yr-28.4%4.6% conv. - **bingo set**14K/yr-3.5%4.6% conv. - **kids bingo**12K/yr-12.1%1.9% conv. - **bingo game set**8K/yr+15.6%3.0% conv. - **kids bingo game**13K/yr-55.2%3.2% conv. - **bingo ball machine**5K/yr+28.1%2.8% conv. - **bingo games**8K/yr+9.0%1.5% conv. - **bingo games for family**10K/yr-38.3%5.4% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/bingo/search-terms)
## **Top bingo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£31K10%£62K15%£93K20%£124K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Toyrific | Complete Classic Bingo Game Set Traditional Family Game Educational 72 Cards and 90 Numbered Balls for Children and Adults**Toyrific**£8.50**4.0★2,865 rev](https://www.amazon.co.uk/dp/B002VA8F7C) [2**Ideal | Electronic Bingo: Host your own Bingo night at home! | Family Games | 3+ Players | Ages 8+**Ideal**£13.35**4.4★676 rev](https://www.amazon.co.uk/dp/B0C5Y4FYPH) [3**KreativeKraft Bingo Game Set or Accessories for Teens & Adults Raffle Tickets Tear Dabbers Markers Books Counters Fun Family Game Activity Idea (Bingo Game Set)**KreativeKraft**£12.77**4.3★526 rev](https://www.amazon.co.uk/dp/B0C37MFBYD) [4**Global Gizmos 50690 Traditional Bingo Set | Includes Round Cage 75 Balls 18 Cards 150 Coloured Markers | Family Game | Lotto**Global Gizmos**£11.36**4.2★892 rev](https://www.amazon.co.uk/dp/B00MCL0NV6) [5**A to Z 8186 Bingo Game Multicolor**Atoz**£7.60**3.8★1,551 rev](https://www.amazon.co.uk/dp/B001IMNO52)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vinsani Bingo Game Set with 90 Balls & 72x Numbered Cards Traditional Family Lotto Board Game with 120x Counters - Fun Christmas Party Tombola Activity for Kids & Adults**Vinsani**£7.49**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GY4HVJQ4) [**Deluxe Bingo Game Set - Metal Round Cage 75 Colored Bingo Balls 18 Bingo Cards 150 Mixed Chips and Master Board for Groups Parties-Fun Family Bingo Night**Yeqqzq**£11.72**9 rev3mo ago](https://www.amazon.co.uk/dp/B0GXPKQQR6) [**GADFISH Bingo Game Set 0.78 Bingo Balls with Steel Cage 30 Cards Board and Chips for Adults Parties Game Night Community**GADFISH**£49.14**266 rev7mo ago](https://www.amazon.co.uk/dp/B0FYC85MPM) [**6 Cage Bingo Cage Bingo Gift Game 90 Number 24 Cards Bingo Bingo Machine Cage Game Set with Bingo Balls Classic Cage Bingo Tray**IVhomeshop**£14.95**4 rev1y ago](https://www.amazon.co.uk/dp/B0FH6JJWZS) [**Ideal Deluxe Electronic Bingo Game | Host Bingo Night at Home | 4 Game Options | Includes Electronic Caller With Illuminated Screen & Catchphrases | Play With Friends & Family | 3+ Players | Age 4+**Ideal**£20.99**135 rev2y ago](https://www.amazon.co.uk/dp/B0D7MJQY11)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vinsani Bingo Game Set with 90 Balls & 72x Numbered Cards Traditional Family Lotto Board Game with 120x Counters - Fun Christmas Party Tombola Activity for Kids & Adults**Vinsani**£7.49**1.0★**▲ 642%**](https://www.amazon.co.uk/dp/B0GY4HVJQ4) [**Deluxe Bingo Game Set - Metal Round Cage 75 Colored Bingo Balls 18 Bingo Cards 150 Mixed Chips and Master Board for Groups Parties-Fun Family Bingo Night**Yeqqzq**£11.72**2.8★**▲ 627%**](https://www.amazon.co.uk/dp/B0GXPKQQR6) [**GADFISH Bingo Game Set 0.78 Bingo Balls with Steel Cage 30 Cards Board and Chips for Adults Parties Game Night Community**GADFISH**£49.14**4.5★**▲ 428%**](https://www.amazon.co.uk/dp/B0FYC85MPM) [**6 Cage Bingo Cage Bingo Gift Game 90 Number 24 Cards Bingo Bingo Machine Cage Game Set with Bingo Balls Classic Cage Bingo Tray**IVhomeshop**£14.95**3.7★**▲ 345%**](https://www.amazon.co.uk/dp/B0FH6JJWZS) [**1ABOVE Bingo Tickets Stationery Multi Game Toys Kids Adult Fun Books Pages Jumbo (1)**1ABOVE**£2.76**4.6★**▲ 72%**](https://www.amazon.co.uk/dp/B09BZPJ2CX)
**~~View all trending →~~**
## **What buyers say about bingo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**33%
*“Fun game”*
**Quality-Overall**14%
*“The bigo cards are good quality card”*
**Value For Money**11%
*“Well worth the money”*
**Color**8%
*“Colours are bright”*
**Advertised Vs Actual Product**7%
*“does exactly as stated”*
**Leak-Proof**4%
*“They dont leak”*
**Ease Of Use**4%
*“Ease of use”*
**Gifting Purpose**3%
*“brought this as a present, good quality, came quickly and its such a fun game for family game night”*
**Trivia Games**3%
*“Very good,saves messing about with those tiny little balls in other bingo games”*
**Size-Overall**1%
*“Happy with the size of the product”*
### **What buyers complain about **
**Durability**14%
*“It broke after 3 mins of use”*
**Quality-Overall**14%
*“Poor Quality”*
**Value For Money**8%
*“Massively over priced”*
**Ink Leakage**7%
*“ink goes everywhere”*
**Size-Overall**7%
*“Not fit for purpose”*
**Leak-Proof**7%
*“First time used n they leaked everyone of them”*
**Ease Of Use**4%
*“not easy to use”*
**Display-Overall**3%
*“You cant see the numbers on the dark coloured balls very well”*
**Accuracy-Overall**3%
*“Not very reliable”*
**Defective Material/Parts**3%
*“A piece from the black plastic board had snapped off”*
### **Top return reasons **
**Size-Overall**23%
**Defective Material/Parts**12%
**Functionality-Overall**11%
**Quality-Overall**8%
**Strength**5%
**Advertised Vs Actual Product**4%
**Touch/Button Controls**4%
**Value For Money**3%
**Battery Inclusion**3%
**Ease Of Use**3%
## **Common questions**
- **Is bingo profitable to sell on Amazon United Kingdom?**
- The niche generates £620K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the bingo niche?**
- 18 brands and 56 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in bingo?**
- Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 1.0%.
- **When does demand for bingo peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.1× the quietest.
- **What does it cost to enter the bingo niche?**
- Listings span £2.76–£164.27; the average listing price is £22.91 (sweet spot $15–$100). The average incumbent carries 1,292 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 69 [**bug hunting kits for children**](https://flapen.com/research/uk/toys-games/bug-hunting-kits-for-children)£112K/yr+112.3%**Worth a look**- 69 [**lilo**](https://flapen.com/research/uk/toys-games/lilo)£392K/yr+604.6%**Worth a look**- 69 [**toys for 1 year old boys**](https://flapen.com/research/uk/toys-games/toys-for-1-year-old-boys)£1.9M/yr+8.5%**Launch it**- 70 [**remote control boat**](https://flapen.com/research/uk/toys-games/remote-control-boat)£245K/yr+82.2%**Worth a look**- 70 [**sand pit**](https://flapen.com/research/uk/toys-games/sand-pit)£246K/yr+75.0%**Worth a look**- 71 [**tanning pool**](https://flapen.com/research/uk/toys-games/tanning-pool)£291K/yr>1,000%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/uk/toys-games)