---
title: "Battleships Board Game — £247K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/battleships-board-game"
last_updated: "2026-07-31T09:45:47.059Z"
locale: en
meta:
description: "Niche score 48/100 · £247K/yr market · 307K searches/yr · £16.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £247K/yr market · 307K searches/yr · £16.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Battleships Board Game — £247K/yr Amazon UK Niche (2026) - Flapen"
---
# **battleships board game**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 46Growth 17Conversion 57Competition 17Returns 95Price range 73Avg price 79Brand share 14Review moat 37Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.45**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.00–£41.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£247K**
£247K/yr · 307K searches
**Review moat**
**Okay****2,757.83**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, battleships board game is a £247K/yr Amazon United Kingdom market (307K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **battleships board game market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£247K–£329K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#534**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **67%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**72**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**2%**
- Hasbro Gaming67% - Yooyan13% - Guilty Gadgets6% - LEXIBOOK5% - Spotzyllic4% - Zhixifan3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.1×
[**Open Trend **](https://flapen.com/research/uk/toys-games/battleships-board-game/trend)
## **Top battleships board game search terms**
- **battleships board game**108K/yr-18.7%7.6% conv. - **battleship**59K/yr-3.3%0.9% conv. - **battleships**75K/yr-15.4%6.3% conv. - **battleships game**22K/yr-40.2%5.7% conv. - **battle ships**14K/yr-23.2%5.7% conv. - **battle ships games**13K/yr-28.1%6.2% conv. - **battleship game**8K/yr-25.3%3.9% conv. - **battle ship**5K/yr-15.7%3.6% conv. - **battle ships game for kids**4K/yr-32.9%5.3% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/battleships-board-game/search-terms)
## **Top battleships board game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£25K20%£49K30%£74K40%£99K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hasbro Gaming Battleship Classic Board Game Strategy Game For Kids Ages 7 and Up Fun Kids Game For 2 Players Multicolor**Hasbro Gaming**£11.77**4.7★4,424 rev](https://www.amazon.co.uk/dp/B09RGWYG7G) [2**Hasbro Gaming Battleship Strategy Game Travel Toys for Kids 2 Player Portable Fun Grab and Go Ages 7+**Hasbro Gaming**£5.00**4.4★126 rev](https://www.amazon.co.uk/dp/B0CBKS36F5) [3**Yooyan Sea Battle Ship Board Game Battleship Classic Sink the Ships Board Game 2 Player Strategy Board Game Strategy Board Game Sea Battle Toy for Children Aged 4 and up (Blue)**Yooyan**£12.26**3.1★14 rev](https://www.amazon.co.uk/dp/B0GF88ZCFG) [4**Guilty Gadgets Battleships Sea Battle Traditional Family Fun Combat Strategy Board Game**Guilty Gadgets**£10.38**3.7★274 rev](https://www.amazon.co.uk/dp/B074PQBF4K) [5**LEXIBOOK Talking Sea Battle GT2800i1LXB**LEXIBOOK**£28.92**4.1★3,407 rev](https://www.amazon.co.uk/dp/B0FVXWT7DC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Spotzyllic Battleship Classic Board Game Strategy Game for Kids Ages 7 and Up Compact & Portable Travel Game for 2 Players Fun Family Game Night for Parent-Child Interaction**Spotzyllic**£13.13**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GY96LD46) [**Two Player Strategy Board Game Combat Strategy Board Game Sea Battle Ship Board Game Battleship Classic with Battleships Submarine Aircraft Carrier for Families Pubs Entertainment Rooms Etc**Zhixifan**£12.25**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GSWV58L7) [**Yooyan Sea Battle Ship Board Game Battleship Classic Sink the Ships Board Game 2 Player Strategy Board Game Strategy Board Game Sea Battle Toy for Children Aged 4 and up (Blue)**Yooyan**£12.26**14 rev6mo ago](https://www.amazon.co.uk/dp/B0GF88ZCFG) [**Battleship Classic Board Game Strategy Game for Kids Ages 7 and Up Compact & Portable Travel Game for 2 Players Fun Family Game Night for Parent-Child Interaction**Spotzyllic**£13.11**0 rev7mo ago](https://www.amazon.co.uk/dp/B0GBY4S3SF) [**LEXIBOOK Talking Sea Battle GT2800i1LXB**LEXIBOOK**£28.92**3,407 rev9mo ago](https://www.amazon.co.uk/dp/B0FVXWT7DC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Spotzyllic Battleship Classic Board Game Strategy Game for Kids Ages 7 and Up Compact & Portable Travel Game for 2 Players Fun Family Game Night for Parent-Child Interaction**Spotzyllic**£13.13**0.0★**▲ 456%**](https://www.amazon.co.uk/dp/B0GY96LD46) [**Two Player Strategy Board Game Combat Strategy Board Game Sea Battle Ship Board Game Battleship Classic with Battleships Submarine Aircraft Carrier for Families Pubs Entertainment Rooms Etc**Zhixifan**£12.25**1.0★**▲ 435%**](https://www.amazon.co.uk/dp/B0GSWV58L7) [**Battleship Classic Board Game Strategy Game for Kids Ages 7 and Up Compact & Portable Travel Game for 2 Players Fun Family Game Night for Parent-Child Interaction**Spotzyllic**£13.11**0.0★**▲ 157%**](https://www.amazon.co.uk/dp/B0GBY4S3SF) [**Yooyan Sea Battle Ship Board Game Battleship Classic Sink the Ships Board Game 2 Player Strategy Board Game Strategy Board Game Sea Battle Toy for Children Aged 4 and up (Blue)**Yooyan**£12.26**3.1★**▲ 151%**](https://www.amazon.co.uk/dp/B0GF88ZCFG) [**Hasbro Gaming Battleship Grab & Go Game**Hasbro Gaming**£5.88**4.3★**▲ 59%**](https://www.amazon.co.uk/dp/B00OLD1F1U)
**~~View all trending →~~**
## **What buyers say about battleships board game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**33%
*“Grate fun to play”*
**Portability**22%
*“Good travel game”*
**Quality-Overall**17%
*“it's well made”*
**Strength**6%
*“fairly solid”*
**Advertised Vs Actual Product**6%
*“As described”*
**Value For Money**6%
*“Good value”*
**Audio Quality**6%
*“Good sound effects”*
### **What buyers complain about **
**Value For Money**23%
*“cheap, returned”*
**Quality-Overall**18%
*“Cheap and horrid”*
**Size-Overall**13%
*“Small”*
**Ease Of Use**13%
*“hard to pick up”*
**Print Quality**10%
*“just hard to see the numbers and letters cuz it painted the same colour”*
**Hard Feel**10%
*“Very fiddly”*
**Audio Quality**5%
*“Didn't fancy the noisy electronic version”*
**Durability**5%
*“Looks like it will break easily as you have to remove”*
### **Top return reasons **
**Size-Overall**33%
**Quality-Overall**21%
**Defective Material/Parts**12%
**Gifting Purpose**7%
**Functionality-Overall**7%
**Value For Money**5%
**Advertised Vs Actual Product**3%
**Compatibility-Overall**2%
**Product Condition**2%
**Battery Inclusion**2%
## **Common questions**
- **Is battleships board game profitable to sell on Amazon United Kingdom?**
- The niche generates £247K/yr across 12 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the battleships board game niche?**
- 7 brands and 72 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in battleships board game?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 1.0%.
- **When does demand for battleships board game peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.1× the quietest.
- **What does it cost to enter the battleships board game niche?**
- Listings span £5.00–£41.70; the average listing price is £16.45 (sweet spot $15–$100). The average incumbent carries 2,758 reviews — the moat a new listing must climb.
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