---
title: "Batman Figure — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/batman-figure"
last_updated: "2026-07-31T11:29:54.913Z"
locale: en
meta:
description: "Niche score 46/100 · £42K/yr market · 213K searches/yr · £21.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £42K/yr market · 213K searches/yr · £21.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Batman Figure — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **batman figure**
**Skip it**
A small market ($42K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 35Conversion 12Competition 74Returns 96Price range 56Avg price 92Brand share 25Review moat 83Quality gap 35
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£21.64**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****339.15**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£5.93–£158.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+8.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£42K**
£42K/yr · 213K searches
According to Flapen's Amazon United Kingdom niche tracking, batman figure is a £42K/yr Amazon United Kingdom market (213K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **batman figure market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£65K–£87K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#1,192**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **33%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**151**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 82%
**Open market**
**7%**
- DC Comics30% - McFarlane24% - Mattel16% - Spin Master15% - Paladone5% - Textiles 4 Home3% - Open — no brand owns it (6 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +8.1% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/toys-games/batman-figure/trend)
## **Top batman figure search terms**
- **batman figure**100K/yr+18.9%1.3% conv. - **batman action figure**30K/yr+30.5%0.7% conv. - **dc figures**22K/yr+23.4%0.3% conv. - **batman figures**19K/yr-6.2%0.8% conv. - **batman statue**18K/yr-26.8%0.1% conv. - **dc action figures**13K/yr+5.7%0.1% conv. - **dc comics action figures**6K/yr-11.8%0.4% conv. - **the batman figure**4K/yr-66.8%0.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/batman-figure/search-terms)
## **Top batman figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£3K12%£5K16%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DC Comics Batman The Dark Knight Batman Action Figure 12-Inch**Spin Master**£8.06**4.8★81 rev](https://www.amazon.co.uk/dp/B0CSPFJHM4) [2**McFarlane DC Multiverse Batman (Batman: Hush 2) 7in Action Figure Toys**McFarlane**£22.25**4.8★17 rev](https://www.amazon.co.uk/dp/B0G36KLYTK) [3**DC Comics Batman 85th Anniversary Action Figure Set 3-Pack**DC Comics**£11.69**4.6★689 rev](https://www.amazon.co.uk/dp/B0CSYH7K31) [4**Mattel DC Premier Series 6.5in Batman Action Figure Series 1**Mattel**£11.24**4.9★22 rev](https://www.amazon.co.uk/dp/B0G43RB3GV) [5**DC Comics BATMAN 30 cm Rebirth BATMAN Action Figure**DC Comics**£8.11**4.8★1,573 rev](https://www.amazon.co.uk/dp/B0CQTG857D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel DC Premier Series 6.5in Batman Action Figure Series 1**Mattel**£11.24**22 rev1mo ago](https://www.amazon.co.uk/dp/B0G43RB3GV) [**Mattel DC 12-Inch Batman Action Figure Black Batsuit with Yellow Belt & Fabric Cape Detailed Design & 7 Points of Articulation JMD68**Mattel**£10.73**15 rev1mo ago](https://www.amazon.co.uk/dp/B0G43Y411C) [**Mattel DC Premier 6.5 Inch Robin Action Figure Series 1 Detailed Super Hero Design 22 Articulations & Fabric Cape Weapon Stand & Accessories JMD96**Mattel**£11.17**21 rev2mo ago](https://www.amazon.co.uk/dp/B0G43QN411) [**McFarlane Batman: The Animated Series Batman (with Alternate Expressions) 6in Build-A Figure Toys**McFarlane**£28.80**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GLHLB18S) [**McFarlane DC Multiverse Batman (Batman: Hush 2) 7in Action Figure Toys**McFarlane**£22.25**17 rev4mo ago](https://www.amazon.co.uk/dp/B0G36KLYTK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mattel DC Premier 6.5 Inch Robin Action Figure Series 1 Detailed Super Hero Design 22 Articulations & Fabric Cape Weapon Stand & Accessories JMD96**Mattel**£11.17**4.4★**▲ 297%**](https://www.amazon.co.uk/dp/B0G43QN411) [**Mattel DC 12-Inch Batman Action Figure Black Batsuit with Yellow Belt & Fabric Cape Detailed Design & 7 Points of Articulation JMD68**Mattel**£10.73**4.4★**▲ 290%**](https://www.amazon.co.uk/dp/B0G43Y411C) [**Mattel DC Premier Series 6.5in Batman Action Figure Series 1**Mattel**£11.24**4.9★**▲ 290%**](https://www.amazon.co.uk/dp/B0G43RB3GV) [**McFarlane Batman: The Animated Series Batman (with Alternate Expressions) 6in Build-A Figure Toys**McFarlane**£28.80**3.4★**▲ 290%**](https://www.amazon.co.uk/dp/B0GLHLB18S) [**McFarlane DC Multiverse Batman (Batman: Hush 2) 7in Action Figure Toys**McFarlane**£22.25**4.8★**▲ 241%**](https://www.amazon.co.uk/dp/B0G36KLYTK)
**~~View all trending →~~**
## **What buyers say about batman figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality and value arrived quickly”*
**Value For Money**17%
*“Good value for money”*
**Fun/Entertainment Experience**11%
*“Excellent fun”*
**Size-Overall**8%
*“Good size”*
**Collectibles**8%
*“Perfect price point for a fantastic collectible”*
**Gifting Purpose**6%
*“Gift”*
**Design-Overall**4%
*“Design was cool”*
**Strength**3%
*“sturdy well made”*
**Durability**3%
*“wont break easily”*
**Brightness/Shine/Glow**3%
*“Brilliant, very bright”*
### **What buyers complain about **
**Size-Overall**30%
*“Partly my fault as I didnt read the size”*
**Value For Money**10%
*“Bit expensive”*
**Brightness/Shine/Glow**9%
*“Its small barely lights up”*
**Durability**7%
*“It keeps falling off”*
**Quality-Overall**7%
*“Poor quality”*
**Material Quality**7%
*“Material was so cheap”*
**Degree Of Motion**5%
*“Doesn't move and cheaply made”*
**Drop/Impact Protection**2%
*“wasn't protected at all”*
**Product Condition**2%
*“Nothing in the listing stated it was second hand”*
**Battery Life**2%
*“Maybe its just a battery issue”*
### **Top return reasons **
**Size-Overall**23%
**Quality-Overall**13%
**Value For Money**10%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**6%
**Gifting Purpose**5%
**Brightness/Shine/Glow**4%
**Functionality-Overall**4%
**Durability**4%
**Noise Level**3%
## **Common questions**
- **Is batman figure profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 40 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the batman figure niche?**
- 12 brands and 151 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in batman figure?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Brightness/Shine/Glow. The return rate is 0.8%.
- **When does demand for batman figure peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the batman figure niche?**
- Listings span £5.93–£158.86; the average listing price is £21.64 (sweet spot $15–$100). The average incumbent carries 339 reviews — the moat a new listing must climb.
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