---
title: "Bath Crayons — £107K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/bath-crayons"
last_updated: "2026-07-31T09:18:47.825Z"
locale: en
meta:
description: "Niche score 42/100 · £107K/yr market · 126K searches/yr · £6.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £107K/yr market · 126K searches/yr · £6.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bath Crayons — £107K/yr Amazon UK Niche (2026) - Flapen"
---
# **bath crayons**
**Skip it**
Prices mostly outside the sweet spot ($2.72–$13.22) — this niche doesn't clear our bar today.
Market size 26Growth 13Conversion 96Competition 24Returns 99Price range 0Avg price 18Brand share 33Review moat 35Quality gap 77
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,029.25**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£107K**
£107K/yr · 126K searches
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.43**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-24.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.72–£13.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bath crayons is a £107K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bath crayons market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£96K–£129K**
- units × avg price
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **75%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**7%**
- Little Brian22% - Munchkin20% - kidoola17% - Tub Works15% - ZIMPLI12% - Paint Pop8% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/uk/toys-games/bath-crayons/trend)
## **Top bath crayons search terms**
- **bath crayons**76K/yr-19.2%13.1% conv. - **bath crayons for 2 year old**14K/yr-29.0%13.4% conv. - **bath pens**12K/yr-32.3%10.9% conv. - **bath paints for kids**8K/yr-31.3%9.2% conv. - **bath pens for kids washable**7K/yr-33.0%13.8% conv. - **bath crayons for 3 year old**4K/yr-16.9%13.3% conv. - **bath crayons for 5 year olds**6K/yr-43.7%18.4% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/bath-crayons/search-terms)
## **Top bath crayons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£21K30%£32K40%£43K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Munchkin 12 Pack ColourMix Lab Baby STEM Bath Toy | Educational Toddler Toy**Munchkin**£3.83**4.4★13,332 rev](https://www.amazon.co.uk/dp/B00IFWP97O) [2**kidoola Baby Bath Crayons 6 Pack of Washable Non-Toxic Crayon Pens for Bathtime Fun Easy to Clean Vibrant Colors Perfect for Toddlers Ages 3+**kidoola**£3.71**4.1★424 rev](https://www.amazon.co.uk/dp/B09JKNMVJX) [3**Little Brian - Bath Paint Sticks 6 Pack Bath Crayons Kids Paint Pens Twist Up & Down Mess-Free Painting Easy-to-Use Easy Clean Up**Little Brian**£4.17**4.5★3,323 rev](https://www.amazon.co.uk/dp/B091K1DYRN) [4**Tub Works Smooth Bath Crayons Bath Toy 12 Pack | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Hexagon Grip Bathtub Crayons**Tub Works**£9.90**4.5★2,638 rev](https://www.amazon.co.uk/dp/B0BZWXYXT2) [5**Little Brian Bath Paint Sticks For Kids - 12 Pack Assorted Colours - Bath Crayons Mess-Free Easy Clean Up Fast Drying Action Vibrant Colours Multi-Surface Twist & Paint**Little Brian**£8.32**4.5★3,323 rev](https://www.amazon.co.uk/dp/B0DPL6TTVB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZIMPLI 10 x Large Baff Paint Sticks Bath Crayons Pens for Kids Vibrant Colours Mess-Free Easy Clean Fast Dry Action Non-Toxic**ZIMPLI**£6.28**110 rev10mo ago](https://www.amazon.co.uk/dp/B0FRNM4WTC) [**Paint Pop Bath Sticks - Kids Washable Tub Wall Crayon Set**Paint Pop**£7.70**40 rev1y ago](https://www.amazon.co.uk/dp/B0F8HRQ8T9) [**Aomig Bath Crayons 6 Colors Bathtub Toys for Painting in Bathtub Bath Toys for Kids Washable Paint Easy Clean Markers Entertain Kids**Aomig**£2.72**31 rev1y ago](https://www.amazon.co.uk/dp/B0DTHQFXD9) [**Aomig Non Toxic Bath Crayons Crayon for Kids Easy Clean Colored Pencils Washable Shower Toy**Aomig**£3.63**60 rev1y ago](https://www.amazon.co.uk/dp/B0DTHNM1V8) [**Little Brian Bath Paint Sticks For Kids - 12 Pack Assorted Colours - Bath Crayons Mess-Free Easy Clean Up Fast Drying Action Vibrant Colours Multi-Surface Twist & Paint**Little Brian**£8.32**3,323 rev1y ago](https://www.amazon.co.uk/dp/B0DPL6TTVB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tub Works Smooth Bath Crayons Bath Toy 12 Pack | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Hexagon Grip Bathtub Crayons**Tub Works**£9.90**4.5★**▲ 453%**](https://www.amazon.co.uk/dp/B0BZWXYXT2) [**Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water | Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub**Tub Works**£9.62**4.5★**▲ 421%**](https://www.amazon.co.uk/dp/B0C7JCXX7K) [**Aomig Bath Crayons 6 Colors Bathtub Toys for Painting in Bathtub Bath Toys for Kids Washable Paint Easy Clean Markers Entertain Kids**Aomig**£2.72**4.0★**▲ 154%**](https://www.amazon.co.uk/dp/B0DTHQFXD9) [**ZIMPLI 10 x Large Baff Paint Sticks Bath Crayons Pens for Kids Vibrant Colours Mess-Free Easy Clean Fast Dry Action Non-Toxic**ZIMPLI**£6.28**4.3★**▲ 40%**](https://www.amazon.co.uk/dp/B0FRNM4WTC) [**Little Brian Bath Paint Sticks For Kids - 12 Pack Assorted Colours - Bath Crayons Mess-Free Easy Clean Up Fast Drying Action Vibrant Colours Multi-Surface Twist & Paint**Little Brian**£8.32**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B0DPL6TTVB)
**~~View all trending →~~**
## **What buyers say about bath crayons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**21%
*“The colours are really bright”*
**Fun/Entertainment Experience**19%
*“Hours of fun”*
**Quality-Overall**9%
*“Not too bad, cheap”*
**Ease Of Use**8%
*“Easy to use”*
**Value For Money**7%
*“Great value for money”*
**Ease Of Cleaning**7%
*“Cleanup is easy”*
**Washability**5%
*“Easy to wash off no staining”*
**Size-Overall**5%
*“a good size”*
**Mess Free**2%
*“they leave a right mess”*
**Advertised Vs Actual Product**2%
*“Just what we wanted”*
### **What buyers complain about **
**Durability**16%
*“They break almost instantly”*
**Color**16%
*“The Yellow crayon is a bit faint”*
**Ease Of Cleaning**11%
*“definitely doesnt wash out easily”*
**Quality-Overall**10%
*“Not good quality”*
**Ease Of Use**6%
*“Hard to push out”*
**Value For Money**6%
*“Theyre expensive”*
**Allergies**5%
*“Woke up with a rash all over him”*
**Stain Resistance**4%
*“permanently stained both bathtub”*
**Shrinkage Resistance**2%
*“As well once they got wet they started to crumble”*
**Functionality-Overall**2%
*“Don't work”*
### **Top return reasons **
**Durability**13%
**Functionality-Overall**13%
**Ease Of Cleaning**11%
**Product Condition**9%
**Age Suitability**9%
**Defective Material/Parts**9%
**Stain Resistance**7%
**Advertised Vs Actual Product**7%
**Quality-Overall**4%
**Safety Standards**4%
## **Common questions**
- **Is bath crayons profitable to sell on Amazon United Kingdom?**
- The niche generates £107K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the bath crayons niche?**
- 8 brands and 19 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in bath crayons?**
- Top complaints mined from reviews: Durability, Color, Ease Of Cleaning. The return rate is 0.2%.
- **When does demand for bath crayons peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the bath crayons niche?**
- Listings span £2.72–£13.22; the average listing price is £6.43 (sweet spot $15–$100). The average incumbent carries 3,029 reviews — the moat a new listing must climb.
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