---
title: "Bat Costume — £13K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/bat-costume"
last_updated: "2026-07-31T09:42:36.401Z"
locale: en
meta:
description: "Niche score 29/100 · £13K/yr market · 91K searches/yr · £12.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £13K/yr market · 91K searches/yr · £12.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bat Costume — £13K/yr Amazon UK Niche (2026) - Flapen"
---
# **bat costume**
**Skip it**
A small market ($13K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 12Conversion 15Competition 11Returns 24Price range 49Avg price 54Brand share 31Review moat 76Quality gap 87
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****475.89**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.46**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.15–£24.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-26.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£13K**
£13K/yr · 91K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, bat costume is a £13K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 29/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bat costume market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£19K–£25K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#1,477**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **44%**
- **Out of stock**
- **13.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**8%**
- ADKBO52% - HENBRANDT16% - Smiffys7% - DiULi6% - Veroda5% - Ueyben5% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -26.3% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Spike '26Prime Day '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 138.0×
[**Open Trend **](https://flapen.com/research/uk/toys-games/bat-costume/trend)
## **Top bat costume search terms**
- **bat costume**38K/yr-26.7%1.5% conv. - **bat costume adult**14K/yr-51.8%2.0% conv. - **bat costume women**15K/yr+32.4%1.3% conv. - **bat cape**6K/yr-30.2%2.7% conv. - **bat halloween costume**6K/yr+70.2%0.0% conv. - **adult bat costume**6K/yr-29.1%1.2% conv. - **womens bat costume**7K/yr-38.6%0.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/bat-costume/search-terms)
## **Top bat costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£2K30%£4K45%£6K60%£8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cute Bat Blanket Hoodie Wearable Bat Blanket Adult for Halloween Cosplay Soft Hooded Bat Cape for Women Bat One Size**ADKBO**£14.73**4.6★109 rev](https://www.amazon.co.uk/dp/B0CK7PQHZ8) [2**Henbrandt Adult Bat Cape - Black Vampire Wings Fancy Dress**HENBRANDT**£5.15**4.0★724 rev](https://www.amazon.co.uk/dp/B07G1CRNWN) [3**Vampire Bat Wings**Smiffys**£8.52**4.2★1,579 rev](https://www.amazon.co.uk/dp/B00AZGHVC4) [4**DiULi Kids Bat Costume Set with Cape Mask and Hair Clips - 4-Piece Hypoallergenic Outfit for Children Bat Wings Costume for Ages 4-12 Halloween Fancy Dress for Boys and Girl Size 120 CM**DiULi**£5.45**4.0★48 rev](https://www.amazon.co.uk/dp/B0FL29K8CJ) [5**Veroda Bat Costumes Black Bat Wings Cape Hairband Eye Mask for Halloween Fancy Dress Costume (Adult Size)**Veroda**£11.32**3.7★130 rev](https://www.amazon.co.uk/dp/B0C7PWD2CR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ueyben Bat Costume Bat Wings Cloak Cape Bats Onesie with Bats Ears Headband Mask Vampire Dragon Costume for Women Men for Halloween**Ueyben**£15.39**78 rev11mo ago](https://www.amazon.co.uk/dp/B0FKM2B7SH) [**DiULi Kids Bat Costume Set with Cape Mask and Hair Clips - 4-Piece Hypoallergenic Outfit for Children Bat Wings Costume for Ages 4-12 Halloween Fancy Dress for Boys and Girl Size 120 CM**DiULi**£5.45**48 rev11mo ago](https://www.amazon.co.uk/dp/B0FL29K8CJ) [**Aomig Adults Black Vampire Bat Cape - Fancy Up Dress Costume with Black Bat Mask for Adults - Witch Cape Costume Accessory for Halloween Carnival Cosplay**Aomig**£6.15**69 rev1y ago](https://www.amazon.co.uk/dp/B0DFH3YLPC) [**Cute Bat Blanket Hoodie Wearable Bat Blanket Adult for Halloween Cosplay Soft Hooded Bat Cape for Women Bat One Size**ADKBO**£14.73**109 rev2y ago](https://www.amazon.co.uk/dp/B0CK7PQHZ8) [**Veroda Bat Costumes Black Bat Wings Cape Hairband Eye Mask for Halloween Fancy Dress Costume (Adult Size)**Veroda**£11.32**130 rev3y ago](https://www.amazon.co.uk/dp/B0C7PWD2CR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ULEEMARK Womens Adult Pajamas Unisex Animal Onesies Novelty Pyjamas Nightwear Halloween Homewear Cosplay Costume Loungewear Onepiece Bat S(148-155CM)**ULEEMARK**£21.04**4.3★**▲ 890%**](https://www.amazon.co.uk/dp/B07L4G9ZVF) [**Cute Bat Blanket Hoodie Wearable Bat Blanket Adult for Halloween Cosplay Soft Hooded Bat Cape for Women Bat One Size**ADKBO**£14.73**4.6★**▲ 685%**](https://www.amazon.co.uk/dp/B0CK7PQHZ8) [**DiULi Kids Bat Costume Set with Cape Mask and Hair Clips - 4-Piece Hypoallergenic Outfit for Children Bat Wings Costume for Ages 4-12 Halloween Fancy Dress for Boys and Girl Size 120 CM**DiULi**£5.45**4.0★**▲ 405%**](https://www.amazon.co.uk/dp/B0FL29K8CJ) [**Ueyben Bat Costume Bat Wings Cloak Cape Bats Onesie with Bats Ears Headband Mask Vampire Dragon Costume for Women Men for Halloween**Ueyben**£15.39**4.5★**▼ 36%**](https://www.amazon.co.uk/dp/B0FKM2B7SH) [**Morph Bat Costume Adult Halloween Costumes Adult Women Halloween Costumes Women Womens Bat Wings L**Morph**£24.36**3.9★**▼ 40%**](https://www.amazon.co.uk/dp/B09RPNP71T)
**~~View all trending →~~**
## **What buyers say about bat costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**50%
*“Great value”*
**Durability**17%
*“doesn't break easily”*
**Pockets/Compartments**17%
*“The pockets can hald really well”*
**Soft Feel**17%
*“I love bats and this is amazing its super soft and comfortable”*
### **Top return reasons **
**Size-Overall**68%
**Quality-Overall**23%
**Neck Fit**9%
## **Common questions**
- **Is bat costume profitable to sell on Amazon United Kingdom?**
- The niche generates £13K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Skip it (29/100).
- **How competitive is the bat costume niche?**
- 9 brands and 58 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.
- **When does demand for bat costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 138.0× the quietest.
- **What does it cost to enter the bat costume niche?**
- Listings span £5.15–£24.36; the average listing price is £12.46 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.
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