[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-barbie-mermaid":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1366,536963877,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":180,"baselines":216,"demand":221,"seasonality":536,"brandShare":549,"products":564,"feedback":731,"searchTerms":845,"related":880,"lastUpdated":166},"5889fc56e0f65779802d529d0b68f8a7","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":161,"amazonNicheId":138,"title":162,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":167,"brandCountYearAgo":167,"sellerCount":168,"signals":169,"avgBsr":170,"pageQuality":171,"unitsSoldMin":172,"unitsSoldAvgMin":173,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":177,"avgSellerAgeDays":178,"top20ClickShare":151,"top20BrandShare":151,"primePct":151,"oosRate":179},138527,178457,1.3467,-0.1384,0.0621,0.5823,1,4.59,4088,12.5,6.74,21.67,18,12500,0.6667,0.0072,2,"barbie mermaid","barbie-mermaid","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbarbie-mermaid","Dolls & Accessories","2026-07-29T19:26:19.424242+00:00",4,202,[],175,0,10000,500,750,125000,156250,30,164,0.0085,{"score":181,"verdict":182,"components":183},39,"skip",[184,189,191,195,198,200,203,207,210,213],{"key":185,"score":186,"weight":187,"raw":188},"marketSize",31,0.15,138527.25,{"key":190,"score":157,"weight":187,"raw":148},"growth",{"key":192,"score":193,"weight":194,"raw":149},"conversion",68,0.1,{"key":196,"score":197,"weight":187,"raw":150},"competition",45,{"key":199,"score":171,"weight":194,"raw":151},"brandShare",{"key":201,"score":202,"weight":194,"raw":152},"qualityGap",27,{"key":204,"score":135,"weight":205,"raw":206},"reviewMoat",0.05,4088.33,{"key":208,"score":209,"weight":194,"raw":160},"returns",96,{"key":211,"score":212,"weight":205,"raw":154},"avgPrice",54,{"key":214,"score":197,"weight":205,"raw":215},"priceRange",0.4467515070328199,{"avgRating":217,"medianPrice":218,"medianReturnRate":219,"nichesTracked":220},4.36,12.1,0.0064,27484,{"points":222,"droppedPartialWeek":535},[223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406,409,412,415,418,421,424,427,430,433,436,439,442,445,448,451,454,457,460,463,466,469,472,475,478,481,484,487,490,493,496,499,502,505,508,511,514,517,520,523,526,529,532],{"week":224,"volume":225},"2024-08-04",3953,{"week":227,"volume":228},"2024-08-11",5101,{"week":230,"volume":231},"2024-08-18",4308,{"week":233,"volume":234},"2024-08-25",4795,{"week":236,"volume":237},"2024-09-01",4932,{"week":239,"volume":240},"2024-09-08",4258,{"week":242,"volume":243},"2024-09-15",4132,{"week":245,"volume":246},"2024-09-22",3850,{"week":248,"volume":249},"2024-09-29",3814,{"week":251,"volume":252},"2024-10-06",4454,{"week":254,"volume":255},"2024-10-13",8020,{"week":257,"volume":258},"2024-10-20",3506,{"week":260,"volume":261},"2024-10-27",3662,{"week":263,"volume":264},"2024-11-03",5236,{"week":266,"volume":267},"2024-11-10",6168,{"week":269,"volume":270},"2024-11-17",6934,{"week":272,"volume":273},"2024-11-24",10018,{"week":275,"volume":276},"2024-12-01",10480,{"week":278,"volume":279},"2024-12-08",8944,{"week":281,"volume":282},"2024-12-15",9079,{"week":284,"volume":285},"2024-12-22",9137,{"week":287,"volume":288},"2024-12-29",3817,{"week":290,"volume":291},"2025-01-05",2321,{"week":293,"volume":294},"2025-01-12",2238,{"week":296,"volume":297},"2025-01-19",2288,{"week":299,"volume":300},"2025-01-26",2031,{"week":302,"volume":303},"2025-02-02",2174,{"week":305,"volume":306},"2025-02-09",2289,{"week":308,"volume":309},"2025-02-16",2052,{"week":311,"volume":312},"2025-02-23",1826,{"week":314,"volume":315},"2025-03-02",1956,{"week":317,"volume":318},"2025-03-09",1915,{"week":320,"volume":321},"2025-03-16",1952,{"week":323,"volume":324},"2025-03-23",1960,{"week":326,"volume":327},"2025-03-30",1994,{"week":329,"volume":330},"2025-04-06",1926,{"week":332,"volume":333},"2025-04-13",1719,{"week":335,"volume":336},"2025-04-20",2196,{"week":338,"volume":339},"2025-04-27",1891,{"week":341,"volume":342},"2025-05-04",1783,{"week":344,"volume":345},"2025-05-11",1935,{"week":347,"volume":348},"2025-05-18",2079,{"week":350,"volume":351},"2025-05-25",2202,{"week":353,"volume":354},"2025-06-01",2576,{"week":356,"volume":357},"2025-06-08",2015,{"week":359,"volume":360},"2025-06-15",1727,{"week":362,"volume":363},"2025-06-22",1762,{"week":365,"volume":366},"2025-06-29",2269,{"week":368,"volume":369},"2025-07-06",2443,{"week":371,"volume":372},"2025-07-13",4309,{"week":374,"volume":375},"2025-07-20",2566,{"week":377,"volume":378},"2025-07-27",1793,{"week":380,"volume":381},"2025-08-03",1931,{"week":383,"volume":384},"2025-08-10",2718,{"week":386,"volume":387},"2025-08-17",2790,{"week":389,"volume":390},"2025-08-24",2768,{"week":392,"volume":393},"2025-08-31",2865,{"week":395,"volume":396},"2025-09-07",3140,{"week":398,"volume":399},"2025-09-14",2952,{"week":401,"volume":402},"2025-09-21",3030,{"week":404,"volume":405},"2025-09-28",2971,{"week":407,"volume":408},"2025-10-05",3486,{"week":410,"volume":411},"2025-10-12",6937,{"week":413,"volume":414},"2025-10-19",3383,{"week":416,"volume":417},"2025-10-26",3565,{"week":419,"volume":420},"2025-11-02",3273,{"week":422,"volume":423},"2025-11-09",4616,{"week":425,"volume":426},"2025-11-16",5522,{"week":428,"volume":429},"2025-11-23",8249,{"week":431,"volume":432},"2025-11-30",10616,{"week":434,"volume":435},"2025-12-07",8695,{"week":437,"volume":438},"2025-12-14",7021,{"week":440,"volume":441},"2025-12-21",7700,{"week":443,"volume":444},"2025-12-28",4044,{"week":446,"volume":447},"2026-01-04",2665,{"week":449,"volume":450},"2026-01-11",2813,{"week":452,"volume":453},"2026-01-18",2755,{"week":455,"volume":456},"2026-01-25",2980,{"week":458,"volume":459},"2026-02-01",3174,{"week":461,"volume":462},"2026-02-08",3092,{"week":464,"volume":465},"2026-02-15",3600,{"week":467,"volume":468},"2026-02-22",3518,{"week":470,"volume":471},"2026-03-01",2902,{"week":473,"volume":474},"2026-03-08",2831,{"week":476,"volume":477},"2026-03-15",2707,{"week":479,"volume":480},"2026-03-22",2679,{"week":482,"volume":483},"2026-03-29",2552,{"week":485,"volume":486},"2026-04-05",2694,{"week":488,"volume":489},"2026-04-12",1667,{"week":491,"volume":492},"2026-04-19",1920,{"week":494,"volume":495},"2026-04-26",1882,{"week":497,"volume":498},"2026-05-03",1895,{"week":500,"volume":501},"2026-05-10",2260,{"week":503,"volume":504},"2026-05-17",2351,{"week":506,"volume":507},"2026-05-24",1813,{"week":509,"volume":510},"2026-05-31",2149,{"week":512,"volume":513},"2026-06-07",2754,{"week":515,"volume":516},"2026-06-14",2427,{"week":518,"volume":519},"2026-06-21",2513,{"week":521,"volume":522},"2026-06-28",3258,{"week":524,"volume":525},"2026-07-05",2364,{"week":527,"volume":528},"2026-07-12",2303,{"week":530,"volume":531},"2026-07-19",2212,{"week":533,"volume":534},"2026-07-26",2044,false,[537,538,539,540,541,542,543,544,545,546,547,548],0.7024239506657594,0.7595520545624221,0.6558334297032792,0.555722895616557,0.5739070826381997,0.6619805473155517,0.7004311098321548,0.9705173706453857,1.0280106344608766,1.2940529434070853,1.884287336032887,2.1417639256065852,{"top":550,"otherBrandCount":171,"otherClickShare":563},[551,554,557,560],{"brand":552,"clickShare":553},"Barbie",0.9455999999999999,{"brand":555,"clickShare":556},"ebuddy",0.0215,{"brand":558,"clickShare":559},"Mattel",0.019,{"brand":561,"clickShare":562},"iFunLong",0.0139,1.1102230246251565e-16,[565,576,587,597,605,612,622,632,641,651,661,671,679,688,696,706,715,723],{"asin":566,"title":567,"brand":552,"imageUrl":568,"price":569,"rating":570,"reviews":571,"clickShare90":572,"clickShare360":573,"launchDate":574,"amazonUrl":575},"B0DMWKY1HH","Barbie Fantasy Mermaid Flower Feature Doll","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31DnG8MvDxL.jpg",13.58,4.7,3215,0.1612,0.2276,"2025-03-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DMWKY1HH",{"asin":577,"title":578,"brand":552,"imageUrl":579,"price":580,"rating":581,"reviews":582,"clickShare90":583,"clickShare360":584,"launchDate":585,"amazonUrl":586},"B0CKJ5QFH6","Barbie Mermaid Doll Malibu with Pink Hair and Pet Dolphin","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F416GR8Gp2dL.jpg",12.39,4.6,3142,0.1383,0.1766,"2023-11-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CKJ5QFH6",{"asin":588,"title":589,"brand":552,"imageUrl":590,"price":591,"rating":570,"reviews":592,"clickShare90":593,"clickShare360":594,"launchDate":595,"amazonUrl":596},"B0CB6KFXH3","Barbie Mermaid Doll","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31hD-RAeVTL.jpg",6.8,4907,0.1202,0.1237,"2023-07-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CB6KFXH3",{"asin":598,"title":599,"brand":552,"imageUrl":600,"price":601,"rating":570,"reviews":592,"clickShare90":602,"clickShare360":603,"launchDate":595,"amazonUrl":604},"B0CB6NGRGS","Barbie Mermaid Doll with Pink and Lilac Fantasy Hair and Headband Accessory Toy with Shell-Inspired Bodice and Lavender Tail HRR06","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31b41HNB1kL.jpg",9.51,0.0932,0.0243,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CB6NGRGS",{"asin":606,"title":607,"brand":552,"imageUrl":608,"price":155,"rating":570,"reviews":592,"clickShare90":609,"clickShare360":610,"launchDate":595,"amazonUrl":611},"B0CB6LPRDH","Barbie Mermaid Doll with Two-Tone Blue and Yellow Fantasy Hair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31hX1GgKVOL.jpg",0.0694,0.0692,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CB6LPRDH",{"asin":613,"title":614,"brand":552,"imageUrl":615,"price":616,"rating":617,"reviews":618,"clickShare90":619,"clickShare360":620,"launchDate":595,"amazonUrl":621},"B0CB6KKYX5","Barbie Mermaid Doll with 7-Inch-Long Pink Fantasy Hair and Colorful Accessories for Styling Play like Headband and Barrettes HRR00","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F318hbo-hfXL.jpg",11.75,4.8,715,0.0689,0.0447,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CB6KKYX5",{"asin":623,"title":624,"brand":552,"imageUrl":625,"price":626,"rating":570,"reviews":627,"clickShare90":628,"clickShare360":629,"launchDate":630,"amazonUrl":631},"B08J2PP3GF","Barbie Dreamtopia Rainbow Magic Mermaid Doll with Rainbow Hair and Water-Activated Color Change Feature Gift for 3 to 7 Year Olds GTF89","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31jVV4frHwL.jpg",19.05,23133,0.0641,0.0977,"2020-10-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08J2PP3GF",{"asin":633,"title":634,"brand":552,"imageUrl":635,"price":156,"rating":581,"reviews":636,"clickShare90":637,"clickShare360":638,"launchDate":639,"amazonUrl":640},"B09BW2RTN8","Mermaid Barbie Doll with Water-Activated Twinkle Light-Up Tail Barbie Dreamtopia Mermaid Toys Pink-Streaked Hair HDJ36","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4158wWUPqOL.jpg",13487,0.0568,0.0583,"2021-08-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09BW2RTN8",{"asin":642,"title":643,"brand":552,"imageUrl":644,"price":645,"rating":581,"reviews":646,"clickShare90":647,"clickShare360":648,"launchDate":649,"amazonUrl":650},"B0FK1P8K4N","Barbie Bubble Sparkle Mermaid Doll including Color Streaked Hair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31EMuWJUcDL.jpg",15.3,303,0.0443,0.0222,"2025-10-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FK1P8K4N",{"asin":652,"title":653,"brand":552,"imageUrl":654,"price":655,"rating":570,"reviews":656,"clickShare90":657,"clickShare360":658,"launchDate":659,"amazonUrl":660},"B0FJT88Q61","Barbie Color Reveal Mermaid Series Doll & Accessories","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41UjxU8imuL.jpg",13.73,58,0.0436,0.0115,"2026-01-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FJT88Q61",{"asin":662,"title":663,"brand":552,"imageUrl":664,"price":665,"rating":570,"reviews":666,"clickShare90":667,"clickShare360":668,"launchDate":669,"amazonUrl":670},"B09NHWQJNN","Mermaid Barbie Malibu Doll with Seahorse Pet and Accessories Mermaid Toys with Interchangeable Fins HHG52","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41EdkgNQ26L.jpg",13.94,2819,0.0302,0.0604,"2022-04-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09NHWQJNN",{"asin":672,"title":673,"brand":552,"imageUrl":674,"price":675,"rating":570,"reviews":571,"clickShare90":676,"clickShare360":677,"launchDate":362,"amazonUrl":678},"B0DMWQX8QM","Barbie Mermaid Toy Dolls with Surprise Magic Blooming Flowers Feature Ombre Tails Pearl Headband Accessory & Long Brown Hair with Purple Highlights JDM73","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3114HUh1dGL.jpg",17.57,0.0262,0.0159,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DMWQX8QM",{"asin":680,"title":681,"brand":555,"imageUrl":682,"price":683,"rating":684,"reviews":167,"clickShare90":556,"clickShare360":685,"launchDate":686,"amazonUrl":687},"B0FNLF5B28","11.5 inch Mermaid Dolls Set with Accessories - Two Princess Dolls One Small Girl Doll a Dolphin Toy One Star Toy Two Comb- Summer Water Pool Play Birthday Gift for Kids 3+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51SBt1w0LtL.jpg",16.7,3.9,0.0042,"2021-12-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FNLF5B28",{"asin":689,"title":690,"brand":558,"imageUrl":691,"price":692,"rating":570,"reviews":693,"clickShare90":559,"clickShare360":562,"launchDate":694,"amazonUrl":695},"B0D9BNVW7P","Mattel Disney Princess Ariel Mermaid Fashion Doll & Vanity Surprise","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413haBs8zoL.jpg",12.03,733,"2024-11-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D9BNVW7P",{"asin":697,"title":698,"brand":561,"imageUrl":699,"price":700,"rating":701,"reviews":702,"clickShare90":562,"clickShare360":703,"launchDate":704,"amazonUrl":705},"B0D6K57679","iFunLong Mermaid Doll Toy for 3+ Girls Gifts 3Packs","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41rjcD6HEZL.jpg",7.78,3.7,52,0.0168,"2024-06-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D6K57679",{"asin":707,"title":708,"brand":552,"imageUrl":709,"price":710,"rating":570,"reviews":711,"clickShare90":712,"clickShare360":713,"launchDate":595,"amazonUrl":714},"B0CB6JMKG5","Barbie Unicorn Doll with Pink Fantasy Hair Colorful Outfit & Unicorn-Themed Accessories HRR13","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31waBngNFCL.jpg",6.86,2116,0.0111,0.0036,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CB6JMKG5",{"asin":716,"title":717,"brand":552,"imageUrl":718,"price":719,"rating":570,"reviews":592,"clickShare90":720,"clickShare360":721,"launchDate":595,"amazonUrl":722},"B0CB6LVM96","Barbie Mermaid Doll with Magenta Fantasy Hair with Fantasy Accessories","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F316ii84CkOL.jpg",7.49,0.0096,0.0162,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CB6LVM96",{"asin":724,"title":725,"brand":552,"imageUrl":726,"price":727,"rating":570,"reviews":728,"clickShare90":179,"clickShare360":729,"launchDate":669,"amazonUrl":730},"B09NLD2PR9","Mermaid Barbie Brooklyn Doll with Phoenix Pet and Accessories Mermaid Toys with Interchangeable Fins - HHG53","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F419BMlVt-LL.jpg",12.12,970,0.0133,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09NLD2PR9",{"love":732,"hate":797,"returnReasons":825},[733,740,747,753,760,767,774,780,787,793],{"topic":734,"percentOfMentions":735,"verbatims":736},"Fun\u002FEntertainment Experience",0.1993,[737,738,739],"Great toy","lots of fun","Really fun toy",{"topic":741,"percentOfMentions":742,"verbatims":743},"Gifting Purpose",0.158,[744,745,746],"Well liked gift","Lovely gift","Christmas Present",{"topic":748,"percentOfMentions":742,"verbatims":749},"Quality-Overall",[750,751,752],"Good quality doll","Good quality and variety","is great quality",{"topic":754,"percentOfMentions":755,"verbatims":756},"Value For Money",0.1424,[757,758,759],"Good value","Well worth the price","Good value for money",{"topic":761,"percentOfMentions":762,"verbatims":763},"Color",0.0875,[764,765,766],"bright colours","Vibrant colours really stand out","Lovely bright colours",{"topic":768,"percentOfMentions":769,"verbatims":770},"Advertised Vs Actual Product",0.0521,[771,772,773],"As described came quickly ty","As advertised","just what owner described",{"topic":775,"percentOfMentions":776,"verbatims":777},"Soft Feel",0.0313,[778,779],"Cheep and cheerful","Dolls hair is very soft and doesn't knot",{"topic":781,"percentOfMentions":782,"verbatims":783},"Durability",0.024,[784,785,786],"durable toy","its durable enough for regular play","Its durable, holds up great in the water, and the little headband accessory is a cute touch",{"topic":788,"percentOfMentions":789,"verbatims":790},"Brightness\u002FShine\u002FGlow",0.0208,[791,792],"Lights are very bright in the water","Nice toy lights up niece happy with it",{"topic":794,"percentOfMentions":789,"verbatims":795},"Collectibles",[796],"A beautiful addition to my daughter's mermaid collection",[798,804,809,813,817,821],{"topic":748,"percentOfMentions":799,"verbatims":800},0.3889,[801,802,803],"Average quality","The quality is so poor","Poor quality",{"topic":754,"percentOfMentions":805,"verbatims":806},0.16670000000000001,[807,808],"This is an okay sticker book very expensive though","wish it was cheaper",{"topic":761,"percentOfMentions":810,"verbatims":811},0.11109999999999999,[812],"Doesn't change colour",{"topic":781,"percentOfMentions":814,"verbatims":815},0.0556,[816],"All 3 the ends of the tails have come apart within a day or so",{"topic":818,"percentOfMentions":814,"verbatims":819},"Add-Ons\u002FAttachments",[820],"The only downside is that the bottom of the tail doesnt stay attached very well",{"topic":822,"percentOfMentions":814,"verbatims":823},"Mess Free",[824],"it gets a bit messy putting the doll in",[826,828,829,832,834,835,836,839,842,844],{"reason":741,"pct":827},0.33,{"reason":761,"pct":194},{"reason":830,"pct":831},"Defective Material\u002FParts",0.08,{"reason":781,"pct":833},0.06,{"reason":754,"pct":833},{"reason":818,"pct":205},{"reason":837,"pct":838},"Size-Overall",0.04,{"reason":840,"pct":841},"Functionality-Overall",0.03,{"reason":843,"pct":841},"Mechanism Issues",{"reason":788,"pct":841},[846,850,855,860,865,870,875],{"term":162,"volume":847,"growthQoq":848,"conversionRate":849},69146,-0.0445,0.0491,{"term":851,"volume":852,"growthQoq":853,"conversionRate":854},"mermaid barbie",66252,-0.0093,0.0671,{"term":856,"volume":857,"growthQoq":858,"conversionRate":859},"barbie mermaid dolls",19761,-0.2694,0.0558,{"term":861,"volume":862,"growthQoq":863,"conversionRate":864},"mermaid barbie doll",9798,-0.4462,0.079,{"term":866,"volume":867,"growthQoq":868,"conversionRate":869},"barbie dreamtopia",10102,-0.703,0.0058,{"term":871,"volume":872,"growthQoq":873,"conversionRate":874},"barbie mermaid colour change",2992,1.5631,0.0625,{"term":876,"volume":877,"growthQoq":878,"conversionRate":879},"barbie colour change mermaid doll",406,0.375,0.0606,[881,888,893,899,905,910],{"title":882,"href":883,"score":884,"verdict":885,"marketSize":886,"growth90":887},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":889,"href":890,"score":884,"verdict":885,"marketSize":891,"growth90":892},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":894,"href":895,"score":884,"verdict":896,"marketSize":897,"growth90":898},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":900,"href":901,"score":902,"verdict":885,"marketSize":903,"growth90":904},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":906,"href":907,"score":902,"verdict":885,"marketSize":908,"growth90":909},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":911,"href":912,"score":913,"verdict":885,"marketSize":914,"growth90":915},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]