---
title: "Banana Costume — £182K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/banana-costume"
last_updated: "2026-07-31T11:38:27.064Z"
locale: en
meta:
description: "Niche score 48/100 · £182K/yr market · 240K searches/yr · £9.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £182K/yr market · 240K searches/yr · £9.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Banana Costume — £182K/yr Amazon UK Niche (2026) - Flapen"
---
# **banana costume**
**Skip it**
Soft demand (-28.2% this quarter) — this niche doesn't clear our bar today.
Market size 37Growth 11Conversion 80Competition 17Returns 79Price range 46Avg price 27Brand share 43Review moat 98Quality gap 96
**Review moat**
**Incredible****43.27**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****£4.68–£23.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£182K**
£182K/yr · 240K searches
**Avg price**
**Okay****£9.23**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-28.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, banana costume is a £182K/yr Amazon United Kingdom market (240K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **banana costume market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£115K–£138K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#644**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **12.7%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**17%**
- EYWILYWI31% - JBLJDWD19% - Generic17% - AYBUY6% - AMAMHAHAVA5% - SDXCJY4% - Open — no brand owns it (5 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.2% search growth over the last 90 days.
50K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 16.9×
[**Open Trend **](https://flapen.com/research/uk/toys-games/banana-costume/trend)
## **Top banana costume search terms**
- **banana costume**173K/yr-33.3%6.3% conv. - **banana costume adult**18K/yr-27.2%9.4% conv. - **bannana costume adult**15K/yr-14.6%6.7% conv. - **banana outfit**8K/yr+8.9%6.8% conv. - **banana suit**8K/yr+18.8%6.0% conv. - **adult banana costume**8K/yr-21.3%12.3% conv. - **inflatable banana costume**5K/yr-4.5%1.7% conv. - **bannana costume**5K/yr-54.2%3.4% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/banana-costume/search-terms)
## **Top banana costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£18K20%£36K30%£54K40%£73K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EYWILYWI Adult Banana Costume Hilarious Yellow Banana Jumpsuit Lightweight Comfortable Unisex Outfit for Halloween Parties Carnivals Christmas Perfect for Fun Themed Cosplay. (Yellow)**EYWILYWI**£6.13**3.8★73 rev](https://www.amazon.co.uk/dp/B0FMN3KBN9) [2**JBLJDWD Banana Costume Adult Halloween Costumes One Size Fits Most Lightweight and Comfortable Banana Costume Adult Easy to Wear and Remove Funny Costume for Adults**JBLJDWD**£7.64**3.9★136 rev](https://www.amazon.co.uk/dp/B0DGT6GT46) [3**Banana Costume for Adults Fun Banana Fancy Dress Outfit Perfect for Halloween Parties and Costumes Lightweight and Comfortable Fruit Costume for Men and Women**Generic**£6.71**3.7★24 rev](https://www.amazon.co.uk/dp/B0FBFX53GR) [4**AYBUY Banana Costume for Adults Fun Banana Fancy Dress Outfit Inflatable Banana Toy Lightweight and Comfortable Fruit Costume for Christmas Party Carnival Role Playing**AYBUY**£6.06**4.2★102 rev](https://www.amazon.co.uk/dp/B0FCY3G3DL) [5**AMAMHAHAVA Adult Banana Onesie Fruit Costume Halloween Cosplay Pyjamas Novelty Nightwear for Women and Men**AMAMHAHAVA**£23.93**4.4★36 rev](https://www.amazon.co.uk/dp/B0GJRZQZZF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TZMFHD 3-Piece Banana Pyjamas Outfit for Adults Banana Costume Funny Costumes Humorous Costume for Social Gatherings and Gift Giving**TZMFHD**£8.58**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GT4FBVR4) [**AMAMHAHAVA Adult Banana Onesie Fruit Costume Halloween Cosplay Pyjamas Novelty Nightwear for Women and Men**AMAMHAHAVA**£23.93**36 rev6mo ago](https://www.amazon.co.uk/dp/B0GJRZQZZF) [**FACHOI Banana Costume for Adults Banana Fancy Dress for Adults Funny Costume for Halloween Parties and Cosplay Costumes Lightweight and Comfortable Fruit Costume for Men and Women**FACHOI**£4.68**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G7BBC7M8) [**SDXCJY Banana Costume for Adults Lightweight and Comfortable Banana Costume Fun Banana Fancy Dress Outfit for Halloween Parties Carnivals Christmas Perfect for Fun Themed Cosplay. (yellow)**SDXCJY**£5.53**10 rev7mo ago](https://www.amazon.co.uk/dp/B0G6DFK492) [**AYBUY Banana Costume for Adults Fun Banana Fancy Dress Outfit Inflatable Banana Toy Lightweight and Comfortable Fruit Costume for Christmas Party Carnival Role Playing**AYBUY**£6.06**102 rev1y ago](https://www.amazon.co.uk/dp/B0FCY3G3DL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AMAMHAHAVA Adult Banana Onesie Fruit Costume Halloween Cosplay Pyjamas Novelty Nightwear for Women and Men**AMAMHAHAVA**£23.93**4.4★**▲ 288%**](https://www.amazon.co.uk/dp/B0GJRZQZZF) [**TZMFHD 3-Piece Banana Pyjamas Outfit for Adults Banana Costume Funny Costumes Humorous Costume for Social Gatherings and Gift Giving**TZMFHD**£8.58**0.0★**▲ 276%**](https://www.amazon.co.uk/dp/B0GT4FBVR4) [**SDXCJY Banana Costume for Adults Lightweight and Comfortable Banana Costume Fun Banana Fancy Dress Outfit for Halloween Parties Carnivals Christmas Perfect for Fun Themed Cosplay. (yellow)**SDXCJY**£5.53**3.0★**▲ 175%**](https://www.amazon.co.uk/dp/B0G6DFK492) [**FACHOI Banana Costume for Adults Banana Fancy Dress for Adults Funny Costume for Halloween Parties and Cosplay Costumes Lightweight and Comfortable Fruit Costume for Men and Women**FACHOI**£4.68**4.5★**▲ 145%**](https://www.amazon.co.uk/dp/B0G7BBC7M8) [**EYWILYWI Adult Banana Costume Hilarious Yellow Banana Jumpsuit Lightweight Comfortable Unisex Outfit for Halloween Parties Carnivals Christmas Perfect for Fun Themed Cosplay. (Yellow)**EYWILYWI**£6.13**3.8★**▲ 75%**](https://www.amazon.co.uk/dp/B0FMN3KBN9)
**~~View all trending →~~**
## **What buyers say about banana costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**33%
*“Affordable”*
**Advertised Vs Actual Product**20%
*“Ok. As you'd expect”*
**Quality-Overall**15%
*“Perfect... good quality and easy to iron out the packaging creases”*
**Fun/Entertainment Experience**10%
*“Great fun item”*
**Size-Overall**8%
*“fitted well”*
**Material Quality**5%
*“Material fantastic”*
**Design-Overall**3%
*“Design was good as the costume was to be worn whilst playing football”*
### **What buyers complain about **
**Quality-Overall**29%
*“Poor quality”*
**Size-Overall**13%
*“Shoddy made and very small”*
**Stitch/Finish/Polish**8%
*“Looks cheap and stitching shoddy”*
**Durability**8%
*“poor, dont think it will last more than five minutes once on so overall not very happy with the quality and cost”*
**Material Quality**8%
*“Really cheap thin papery fabric”*
**Advertised Vs Actual Product**8%
*“super different than it is advertised”*
**Wrinkles**8%
*“is still wrinkled”*
**Texture/Consistency-Overall**4%
*“The texture is awful”*
**Thin**4%
*“Very thin material and uneven lines”*
### **Top return reasons **
**Size-Overall**46%
**Quality-Overall**23%
**Material Quality**12%
**Advertised Vs Actual Product**8%
**Thin**4%
**Strength**2%
**Stitch/Finish/Polish**2%
**Defective Material/Parts**1%
**Compatibility-Overall**1%
**Inflation/Deflation**1%
## **Common questions**
- **Is banana costume profitable to sell on Amazon United Kingdom?**
- The niche generates £182K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the banana costume niche?**
- 11 brands and 14 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in banana costume?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Stitch/Finish/Polish. The return rate is 1.8%.
- **When does demand for banana costume peak?**
- Demand peaks in Oct–Nov; the busiest month runs 16.9× the quietest.
- **What does it cost to enter the banana costume niche?**
- Listings span £4.68–£23.93; the average listing price is £9.23 (sweet spot $15–$100). The average incumbent carries 43 reviews — the moat a new listing must climb.
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