---
title: "Backgammon Set — £218K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/backgammon-set"
last_updated: "2026-07-31T07:58:28.878Z"
locale: en
meta:
description: "Niche score 55/100 · £218K/yr market · 258K searches/yr · £25.35 avg price. Soft demand (-7.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £218K/yr market · 258K searches/yr · £25.35 avg price. Soft demand (-7.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Backgammon Set — £218K/yr Amazon UK Niche (2026) - Flapen"
---
# **backgammon set**
**Worth a look**
Shows a sweet-spot price point ($25.35 avg), but soft demand (-7.3% this quarter) keeps it on the watch list.
Market size 42Growth 21Conversion 42Competition 53Returns 73Price range 79Avg price 95Brand share 69Review moat 82Quality gap 62
**Avg price**
**Incredible****£25.35**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****369.92**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£3.78–£58.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£218K**
£218K/yr · 258K searches
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, backgammon set is a £218K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **backgammon set market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£203K–£254K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#169**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 93%
**Open market**
**31%**
- Dosenstek21% - Queensell13% - Jaques of London12% - iPalamila10% - AevQuas8% - YZNlife5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/toys-games/backgammon-set/trend)
## **Top backgammon set search terms**
- **backgammon set**126K/yr-4.8%3.1% conv. - **backgammon**79K/yr-0.4%1.9% conv. - **backgammon sets luxury**21K/yr-34.8%1.6% conv. - **back gammon board game**13K/yr-14.7%4.2% conv. - **backgammon board**8K/yr-21.6%1.4% conv. - **wooden backgammon set**7K/yr-14.5%2.0% conv. - **back gammon**4K/yr-9.2%2.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/backgammon-set/search-terms)
## **Top backgammon set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£11K10%£22K15%£33K20%£44K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Backgammon Sets for Adults with Large 40cm Wooden Board Compact Foldable Design Perfect for Travel Includes Dice Classic Board Game for Home**Dosenstek**£25.42**4.3★45 rev](https://www.amazon.co.uk/dp/B0G1H1M5J2) [2**Large Backgammon Sets for Adults - Classic Board Games for 2 Players Adults and Kids - Premium Backgammon Set 15 inch Board and 32 Pieces in Quality PU Leather Case - Gift for Man**Queensell**£30.79**4.6★1,547 rev](https://www.amazon.co.uk/dp/B0C1TYYW82) [3**Backgammon Set Backgammon Set with Premium Leather Case 11 inch backgammon board game with Acrylic Playing Pieces & Wooden Dice Cups Portable and backgammon travel sets for Adults and Kids**iPalamila**£19.67**4.5★47 rev](https://www.amazon.co.uk/dp/B0F5V1CBYP) [4**15 Inch Backgammon Set 2 Players Travel Classic Backgammon Set with Portable Premium Leather Case Wooden Luxury Folding Puzzle Board game for Adults Board Game Tactical Board Game Ideas**AevQuas**£23.46**4.9★41 rev](https://www.amazon.co.uk/dp/B0F268M99H) [5**YZNlife Backgammon Set 2 players Classic Backgammon Board Game with Premium Leather Case Portable and backgammon travel sets for Adults and Kids (11 Inch)**YZNlife**£17.76**4.8★20 rev](https://www.amazon.co.uk/dp/B0DGKMPVYM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Backgammon Set ZMCVOE 2 Players Back Gammon Board Game with Premium Leather Case Portable Travel Backgammon Set for Adults Family Gatherings (11 Inch)**ZMCVOE**£16.71**10 rev7mo ago](https://www.amazon.co.uk/dp/B0GD16GND4) [**Backgammon Sets for Adults with Large 40cm Wooden Board Compact Foldable Design Perfect for Travel Includes Dice Classic Board Game for Home**Dosenstek**£25.42**45 rev8mo ago](https://www.amazon.co.uk/dp/B0G1H1M5J2) [**Backgammon Sets for Adults with 15.7 Inch Wooden Board and Wooden Dice Cups | Large Folding Travel Game | Premium Portable Backgammon**Dosenstek**£31.34**27 rev8mo ago](https://www.amazon.co.uk/dp/B0G1H23RML) [**Backgammon | Classic Strategy Board Game in Premium Gift Box | Timeless Family & Travel Game Navy and Cream**Robert Frederick**£8.61**3 rev11mo ago](https://www.amazon.co.uk/dp/B0FPD1B7PR) [**Large Backgammon Set for Adults Classic Board Game for 2 Players 15 Inch Premium Backgammon Board with Alcantara & Faux Leather Case 32 Playing Chips Dice Cups & Doubling Cube**Queensell**£34.90**1,547 rev1y ago](https://www.amazon.co.uk/dp/B0FJHDHK48)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Large Backgammon Set for Adults Classic Board Game for 2 Players 15 Inch Premium Backgammon Board with Alcantara & Faux Leather Case 32 Playing Chips Dice Cups & Doubling Cube**Queensell**£34.90**4.6★**▲ 350%**](https://www.amazon.co.uk/dp/B0FJHDHK48) [**Backgammon Sets for Adults with Large 40cm Wooden Board Compact Foldable Design Perfect for Travel Includes Dice Classic Board Game for Home**Dosenstek**£25.42**4.3★**▲ 168%**](https://www.amazon.co.uk/dp/B0G1H1M5J2) [**Backgammon Set ZMCVOE 2 Players Back Gammon Board Game with Premium Leather Case Portable Travel Backgammon Set for Adults Family Gatherings (11 Inch)**ZMCVOE**£16.71**4.7★**▲ 155%**](https://www.amazon.co.uk/dp/B0GD16GND4) [**Large Backgammon Sets for Adults - Classic Board Games for 2 Players Adults and Kids - Premium Backgammon Set 15 inch Board and 32 Pieces in Quality PU Leather Case - Gift for Man**Queensell**£30.79**4.6★**▲ 80%**](https://www.amazon.co.uk/dp/B0C1TYYW82) [**Backgammon Sets for Adults with 15.7 Inch Wooden Board and Wooden Dice Cups | Large Folding Travel Game | Premium Portable Backgammon**Dosenstek**£31.34**4.5★**▲ 71%**](https://www.amazon.co.uk/dp/B0G1H23RML)
**~~View all trending →~~**
## **What buyers say about backgammon set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**48%
*“It is of reasonable quality”*
**Value For Money**12%
*“Good value for the price”*
**Gifting Purpose**8%
*“It was a gift”*
**Size-Overall**7%
*“the set is a good travel size”*
**Ease Of Use**4%
*“Looks great and very easy to use”*
**Durability**3%
*“This backgammon board has a solid wooden construction that feels durable and nicely finished”*
**Design-Overall**3%
*“I love the way it looks and feels”*
**Strength**3%
*“Sturdy”*
**Advertised Vs Actual Product**3%
*“Better than expected”*
**Shape/Style**3%
*“Beautiful, classy set”*
### **What buyers complain about **
**Quality-Overall**23%
*“Whole thing looks and feels cheap”*
**Size-Overall**19%
*“Too small”*
**Instructions/User Manual/Troubleshooting**12%
*“Absolutely atrocious rules guide”*
**Weight Light**8%
*“the pieces are so light”*
**Magnetic Strength/Adsorption**8%
*“the magnets dont hold particularly well”*
**Durability**8%
*“Had the item for a couple of weeks when the carry handle to the case broke”*
**Value For Money**6%
*“disappointing at this price point”*
**Strength**4%
*“Very flimsy pieces and board”*
**Material Quality**4%
*“Whilst the set is still usable it appears to be made of poor quality materials”*
**Adhesion/Stickiness**2%
*“Overall quite disappointing with no real sign of craftmanship, for example, glue lines visible inside board”*
### **Top return reasons **
**Size-Overall**43%
**Quality-Overall**18%
**Defective Material/Parts**11%
**Material Quality**3%
**Color**3%
**Value For Money**2%
**Advertised Vs Actual Product**2%
**Gifting Purpose**2%
**Product Condition**1%
**Functionality-Overall**1%
## **Common questions**
- **Is backgammon set profitable to sell on Amazon United Kingdom?**
- The niche generates £218K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the backgammon set niche?**
- 18 brands and 35 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in backgammon set?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Instructions/User Manual/Troubleshooting. The return rate is 2.1%.
- **When does demand for backgammon set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the backgammon set niche?**
- Listings span £3.78–£58.68; the average listing price is £25.35 (sweet spot $15–$100). The average incumbent carries 370 reviews — the moat a new listing must climb.
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