[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-baby-blocks":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":182,"baselines":221,"demand":226,"seasonality":538,"brandShare":551,"products":573,"feedback":825,"searchTerms":974,"related":1024,"lastUpdated":167},"cf45a7e3-f486-44c5-9eb1-630ad68292b8","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":135,"brandCountYearAgo":168,"sellerCount":169,"signals":170,"avgBsr":172,"pageQuality":161,"unitsSoldMin":173,"unitsSoldAvgMin":161,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":168,"avgSellerAgeDays":177,"top20ClickShare":178,"top20BrandShare":179,"primePct":180,"oosRate":181},45604,91446,1.4298,-0.0444,0.0398,0.4213,0.4912,4.57,10766,12.53,4.32,30.52,36,4000,0.6389,0.0058,0,1,"baby blocks","baby-blocks","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbaby-blocks","Baby & Toddler Toys","2026-07-29T16:58:25.865467+00:00",37,123,[171],"no_dominant_brand",267,3000,100,37590,50120,191,0.8853,0.9691,0.9722,0.0835,{"score":183,"verdict":184,"components":185},49,"skip",[186,191,194,198,201,204,207,211,214,217],{"key":187,"score":188,"weight":189,"raw":190},"marketSize",11,0.15,45603.57,{"key":192,"score":193,"weight":189,"raw":148},"growth",23,{"key":195,"score":196,"weight":197,"raw":149},"conversion",50,0.1,{"key":199,"score":200,"weight":189,"raw":150},"competition",71,{"key":202,"score":203,"weight":197,"raw":151},"brandShare",86,{"key":205,"score":206,"weight":197,"raw":152},"qualityGap",30,{"key":208,"score":209,"weight":210,"raw":153},"reviewMoat",21,0.05,{"key":212,"score":213,"weight":197,"raw":160},"returns",97,{"key":215,"score":216,"weight":210,"raw":154},"avgPrice",54,{"key":218,"score":219,"weight":210,"raw":220},"priceRange",59,0.5923664122137404,{"avgRating":222,"medianPrice":223,"medianReturnRate":224,"nichesTracked":225},4.36,12.12,0.0064,27606,{"points":227,"droppedPartialWeek":537},[228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,448,451,454,457,460,463,466,469,472,475,478,481,484,487,490,493,496,499,502,505,508,511,514,517,520,523,526,528,531,534],{"week":229,"volume":230},"2024-08-04",1782,{"week":232,"volume":233},"2024-08-11",1987,{"week":235,"volume":236},"2024-08-18",2126,{"week":238,"volume":239},"2024-08-25",2205,{"week":241,"volume":242},"2024-09-01",2385,{"week":244,"volume":245},"2024-09-08",2106,{"week":247,"volume":248},"2024-09-15",2042,{"week":250,"volume":251},"2024-09-22",1960,{"week":253,"volume":254},"2024-09-29",2157,{"week":256,"volume":257},"2024-10-06",2136,{"week":259,"volume":260},"2024-10-13",3468,{"week":262,"volume":263},"2024-10-20",2297,{"week":265,"volume":266},"2024-10-27",2223,{"week":268,"volume":269},"2024-11-03",2529,{"week":271,"volume":272},"2024-11-10",2979,{"week":274,"volume":275},"2024-11-17",2773,{"week":277,"volume":278},"2024-11-24",3527,{"week":280,"volume":281},"2024-12-01",4367,{"week":283,"volume":284},"2024-12-08",3835,{"week":286,"volume":287},"2024-12-15",3485,{"week":289,"volume":290},"2024-12-22",3483,{"week":292,"volume":293},"2024-12-29",1170,{"week":295,"volume":296},"2025-01-05",990,{"week":298,"volume":299},"2025-01-12",1348,{"week":301,"volume":302},"2025-01-19",1281,{"week":304,"volume":305},"2025-01-26",1268,{"week":307,"volume":308},"2025-02-02",1416,{"week":310,"volume":311},"2025-02-09",1538,{"week":313,"volume":314},"2025-02-16",1623,{"week":316,"volume":317},"2025-02-23",1353,{"week":319,"volume":320},"2025-03-02",1647,{"week":322,"volume":323},"2025-03-09",1400,{"week":325,"volume":326},"2025-03-16",1432,{"week":328,"volume":329},"2025-03-23",1392,{"week":331,"volume":332},"2025-03-30",1659,{"week":334,"volume":335},"2025-04-06",1285,{"week":337,"volume":338},"2025-04-13",1215,{"week":340,"volume":341},"2025-04-20",1566,{"week":343,"volume":344},"2025-04-27",1116,{"week":346,"volume":347},"2025-05-04",1065,{"week":349,"volume":350},"2025-05-11",1279,{"week":352,"volume":353},"2025-05-18",1217,{"week":355,"volume":356},"2025-05-25",1173,{"week":358,"volume":359},"2025-06-01",1382,{"week":361,"volume":341},"2025-06-08",{"week":363,"volume":364},"2025-06-15",1274,{"week":366,"volume":367},"2025-06-22",1078,{"week":369,"volume":370},"2025-06-29",1351,{"week":372,"volume":373},"2025-07-06",1530,{"week":375,"volume":376},"2025-07-13",1976,{"week":378,"volume":379},"2025-07-20",1537,{"week":381,"volume":382},"2025-07-27",1428,{"week":384,"volume":385},"2025-08-03",1250,{"week":387,"volume":388},"2025-08-10",1757,{"week":390,"volume":391},"2025-08-17",1651,{"week":393,"volume":394},"2025-08-24",1671,{"week":396,"volume":397},"2025-08-31",1749,{"week":399,"volume":400},"2025-09-07",1806,{"week":402,"volume":403},"2025-09-14",1924,{"week":405,"volume":406},"2025-09-21",1900,{"week":408,"volume":409},"2025-09-28",1827,{"week":411,"volume":412},"2025-10-05",1956,{"week":414,"volume":415},"2025-10-12",2759,{"week":417,"volume":418},"2025-10-19",2057,{"week":420,"volume":421},"2025-10-26",2198,{"week":423,"volume":424},"2025-11-02",2163,{"week":426,"volume":427},"2025-11-09",2588,{"week":429,"volume":430},"2025-11-16",3015,{"week":432,"volume":433},"2025-11-23",3492,{"week":435,"volume":436},"2025-11-30",3720,{"week":438,"volume":439},"2025-12-07",3314,{"week":441,"volume":442},"2025-12-14",3246,{"week":444,"volume":445},"2025-12-21",3434,{"week":447,"volume":341},"2025-12-28",{"week":449,"volume":450},"2026-01-04",1091,{"week":452,"volume":453},"2026-01-11",1109,{"week":455,"volume":456},"2026-01-18",1198,{"week":458,"volume":459},"2026-01-25",1261,{"week":461,"volume":462},"2026-02-01",1275,{"week":464,"volume":465},"2026-02-08",1866,{"week":467,"volume":468},"2026-02-15",1517,{"week":470,"volume":471},"2026-02-22",1599,{"week":473,"volume":474},"2026-03-01",1567,{"week":476,"volume":477},"2026-03-08",1548,{"week":479,"volume":480},"2026-03-15",1710,{"week":482,"volume":483},"2026-03-22",1350,{"week":485,"volume":486},"2026-03-29",1358,{"week":488,"volume":489},"2026-04-05",1463,{"week":491,"volume":492},"2026-04-12",1199,{"week":494,"volume":495},"2026-04-19",1304,{"week":497,"volume":498},"2026-04-26",1129,{"week":500,"volume":501},"2026-05-03",1252,{"week":503,"volume":504},"2026-05-10",1440,{"week":506,"volume":507},"2026-05-17",1380,{"week":509,"volume":510},"2026-05-24",1128,{"week":512,"volume":513},"2026-05-31",1005,{"week":515,"volume":516},"2026-06-07",1531,{"week":518,"volume":519},"2026-06-14",1562,{"week":521,"volume":522},"2026-06-21",1253,{"week":524,"volume":525},"2026-06-28",1581,{"week":527,"volume":30},"2026-07-05",{"week":529,"volume":530},"2026-07-12",1598,{"week":532,"volume":533},"2026-07-19",1220,{"week":535,"volume":536},"2026-07-26",1609,false,[539,540,541,542,543,544,545,546,547,548,549,550],0.6495883082689056,0.8293036573301019,0.820008270475971,0.6993315571003083,0.6616706477783418,0.7608093434277343,0.842845253113206,0.9785636474776502,1.0952436620643968,1.2993127129778423,1.6202129967447358,1.6875958563868487,{"top":552,"otherBrandCount":571,"otherClickShare":572},[553,556,559,562,565,568],{"brand":554,"clickShare":555},"Mega Bloks",0.1284,{"brand":557,"clickShare":558},"Clementoni",0.1061,{"brand":560,"clickShare":561},"Playgro",0.1056,{"brand":563,"clickShare":564},"Baby Einstein",0.0774,{"brand":566,"clickShare":567},"B. toys",0.0737,{"brand":569,"clickShare":570},"The Magic Toy Shop",0.069,19,0.43979999999999997,[574,584,595,604,615,626,635,646,657,667,678,688,698,709,721,731,741,752,763,773,784,792,802,813],{"asin":575,"title":576,"brand":560,"imageUrl":577,"price":578,"rating":579,"reviews":580,"clickShare90":561,"clickShare360":581,"launchDate":582,"amazonUrl":583},"B0050MYW0C","Playgro Soft Stacking Blocks - Sensory Stacking Fun For Babies - Set Of 6 Soft Sensory Blocks For 6+ Months - Promotes Cognitive Development & Bath Time Joy - Ideal Building Blocks For Toddlers","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51zn3ucbefS.jpg",5.28,4.6,7067,0.0543,"2012-03-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0050MYW0C",{"asin":585,"title":586,"brand":554,"imageUrl":587,"price":588,"rating":589,"reviews":590,"clickShare90":591,"clickShare360":592,"launchDate":593,"amazonUrl":594},"B0083F2XCW","MEGA BLOKS First Builders Big Building Bag Toddler Blocks Toy Blue","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51eEp2wVAOL.jpg",6.48,4.8,63880,0.1042,0.0722,"2012-06-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0083F2XCW",{"asin":596,"title":597,"brand":563,"imageUrl":598,"price":599,"rating":579,"reviews":600,"clickShare90":564,"clickShare360":601,"launchDate":602,"amazonUrl":603},"B0DY8MCT4P","Baby Einstein Alpha Stacks Soft Blocks Multisensory and Lightweight Ages 3 Months and Up","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51wlPjqa3NL.jpg",6.84,1997,0.0475,"2025-04-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DY8MCT4P",{"asin":605,"title":606,"brand":557,"imageUrl":607,"price":608,"rating":609,"reviews":610,"clickShare90":611,"clickShare360":612,"launchDate":613,"amazonUrl":614},"B0C7HBS9VW","Clementoni Baby Soft Blocks - Clemmy Bag 20 Pieces - Soft Building Blocks Clemmy Blocks for Kids 6 Months Bricks Washable Construction Set Development & Activity Toy Made In Italy 17877","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Ik+k5phFL.jpg",9.36,4.5,522,0.0741,0.1111,"2023-10-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C7HBS9VW",{"asin":616,"title":617,"brand":618,"imageUrl":619,"price":620,"rating":609,"reviews":621,"clickShare90":622,"clickShare360":623,"launchDate":624,"amazonUrl":625},"B07MW4QW26","Mini Tudou Baby Building Stacking Blocks Soft Silicone Teething Toys 12PCS","Mini Tudou","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+77JbJCzL.jpg",14.33,12377,0.06,0.0481,"2019-04-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07MW4QW26",{"asin":627,"title":628,"brand":629,"imageUrl":630,"price":155,"rating":579,"reviews":631,"clickShare90":581,"clickShare360":632,"launchDate":633,"amazonUrl":634},"B095ZSV7GM","Ram Baby Kids 11 Piece Stacking Cups Stackers Pre-school Learning Toy Stacking Tower Pyramid","RAM ONLINE","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51u4KEYddRL.jpg",2212,0.056,"2021-05-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB095ZSV7GM",{"asin":636,"title":637,"brand":638,"imageUrl":639,"price":640,"rating":579,"reviews":641,"clickShare90":642,"clickShare360":643,"launchDate":644,"amazonUrl":645},"B0DS9912G4","EzyWay 24 Pack 3 in 1 Montessori Toys for Babies 0-3-6-12 Months Soft Baby Teething Toys Stacking Building Blocks for Infants Sensory Developmental Education Toy","EzyWay","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51HFLwPnvaL.jpg",15.64,32,0.0461,0.0474,"2025-01-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DS9912G4",{"asin":647,"title":648,"brand":566,"imageUrl":649,"price":650,"rating":651,"reviews":652,"clickShare90":653,"clickShare360":654,"launchDate":655,"amazonUrl":656},"B06XCDL21X","B. toys One Two Squeeze 10 Soft Stacking Blocks Blocks - 2 Baby","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41XXtPJzq6L.jpg",12.2,4.7,925,0.0434,0.0378,"2019-03-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB06XCDL21X",{"asin":658,"title":659,"brand":660,"imageUrl":661,"price":662,"rating":651,"reviews":663,"clickShare90":149,"clickShare360":664,"launchDate":665,"amazonUrl":666},"B01NCUSC7V","Fisher-Price Babys First Blocks Baby Toy","Fisher-Price","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31BpolMkD9L.jpg",8.62,53668,0.0328,"2017-01-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01NCUSC7V",{"asin":668,"title":669,"brand":670,"imageUrl":671,"price":672,"rating":673,"reviews":674,"clickShare90":149,"clickShare360":675,"launchDate":676,"amazonUrl":677},"B0DT49QK1L","Montessori Educational Toys for 1-2-3-5 Year Olds Boys Girls 30PCS Wooden Number Building Blocks Preschool Learning Toddler Toys Gifts Math Puzzle Games Stacking Toys 12-18 Months with Storage Bag","GOMEINA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31l7ogIoXhL.jpg",7.19,3.8,143,0.0342,"2025-01-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DT49QK1L",{"asin":679,"title":680,"brand":569,"imageUrl":681,"price":682,"rating":609,"reviews":683,"clickShare90":684,"clickShare360":685,"launchDate":686,"amazonUrl":687},"B07X58YQWF","The Magic Toy Shop Kids Nesting & Stacking Blocks - 10 Piece Montessori Educational Activity Set for Babies Toddlers - 87cm Tall Tower Cubes with Numbers Animals Shapes & Storage Box","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41wsOKsI1GL.jpg",10.07,810,0.0385,0.0561,"2019-08-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07X58YQWF",{"asin":689,"title":690,"brand":569,"imageUrl":691,"price":692,"rating":651,"reviews":693,"clickShare90":694,"clickShare360":695,"launchDate":696,"amazonUrl":697},"B0CHK69C9D","The Magic Toy Shop Wooden ABC Blocks & Number Block Set 40 Pcs - Early Learning Educational Toys Alphabet Letters Shapes Animals Storage Bag - Great for Toddler Stacking Games 18 Months+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F518qjQVAjaL.jpg",10.79,280,0.0305,0.043,"2023-09-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CHK69C9D",{"asin":699,"title":700,"brand":701,"imageUrl":702,"price":703,"rating":589,"reviews":704,"clickShare90":705,"clickShare360":706,"launchDate":707,"amazonUrl":708},"B00005OB9I","Galt Soft Blocks - Fun Design Baby Sensory Toys Age 6 Months Plus","Galt","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ZaCIllPPL.jpg",11.61,5892,0.0303,0.0629,"2006-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00005OB9I",{"asin":710,"title":711,"brand":712,"imageUrl":713,"price":714,"rating":715,"reviews":716,"clickShare90":717,"clickShare360":718,"launchDate":719,"amazonUrl":720},"B0B6FLL4XB","Plunack Baby Blocks 24-Piece Soft Building and Stacking Set","Plunack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41dHYzdVcwL.jpg",21.32,4.4,313,0.0274,0.0383,"2022-07-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0B6FLL4XB",{"asin":722,"title":723,"brand":566,"imageUrl":724,"price":725,"rating":651,"reviews":726,"clickShare90":727,"clickShare360":728,"launchDate":729,"amazonUrl":730},"B0030F67N6","B. toys One Two Squeeze Soft Building Blocks 10 Pack Blocks - 1 Baby","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41d+kRGpC7L.jpg",10.73,18547,0.0234,0.0509,"2012-04-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0030F67N6",{"asin":732,"title":733,"brand":557,"imageUrl":734,"price":735,"rating":579,"reviews":736,"clickShare90":737,"clickShare360":738,"launchDate":739,"amazonUrl":740},"B0C7HBFQPR","Clementoni Baby Soft Blocks - Clemmy Bag 40 Pieces - Soft Building Blocks Clemmy Blocks for Kids 6 Months Bricks Washable Construction Set Development & Activity Toy Made In Italy 17878","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51t6bY9l-+L.jpg",16.35,228,0.0202,0.0138,"2024-06-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C7HBFQPR",{"asin":742,"title":743,"brand":744,"imageUrl":745,"price":746,"rating":609,"reviews":747,"clickShare90":748,"clickShare360":749,"launchDate":750,"amazonUrl":751},"B0CHJTD1FS","Magnetic Building Blocks 1.65 inch Large Magnetic Stacking Cubes for Toddlers Sensory & Montessori Toys for Boys & Girls 1 2 3 Years Old (Large Blocks for Age 1+ (12 PCS)","Pairez Toys","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41KR1nGNeQL.jpg",11.91,1947,0.0175,0.0087,"2023-12-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CHJTD1FS",{"asin":753,"title":754,"brand":755,"imageUrl":756,"price":757,"rating":651,"reviews":758,"clickShare90":759,"clickShare360":760,"launchDate":761,"amazonUrl":762},"B0889FJ9Y5","Soft Baby Blocks 3+ Months - Magdum - 12 Sensory Stacking Cubes for Babies - Soft Building Blocks with Animals Farm Sea & Fruits - Early Learning Toy for Fine Motor Skills - Safe Soft Infant Gift","magdum","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51lh8oxIrlL.jpg",16.46,690,0.016,0.022,"2020-05-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0889FJ9Y5",{"asin":764,"title":765,"brand":744,"imageUrl":766,"price":767,"rating":609,"reviews":768,"clickShare90":769,"clickShare360":770,"launchDate":771,"amazonUrl":772},"B0BTW7P7H3","Pairez Toys Foam Building Blocks for Toddlers 2-4 41 Pieces EVA Soft Stacking Blocks Baby Bath Foam Toy Set Early Learning Construction Toys & Gifts for Kids Boys & Girls 18+ Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51+Eno2yFVL.jpg",10.54,1436,0.013,0.017,"2023-02-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BTW7P7H3",{"asin":774,"title":775,"brand":776,"imageUrl":777,"price":778,"rating":609,"reviews":779,"clickShare90":780,"clickShare360":781,"launchDate":782,"amazonUrl":783},"B09NBTL7G5","KMTJT Toddler Dinosaur Sorting and Stacking Toys Blocks for 12 18 Month Babies Preschool Learning Numbers Nesting Boxes Montessori Bath Toys Gifts for 1 2 3 Years Old Baby Boy Girl","KMTJT","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41G4yTNocbL.jpg",16.81,496,0.012,0.0133,"2022-01-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09NBTL7G5",{"asin":785,"title":586,"brand":554,"imageUrl":786,"price":787,"rating":589,"reviews":788,"clickShare90":780,"clickShare360":789,"launchDate":790,"amazonUrl":791},"B007GE75HY","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51xupTeQCYL.jpg",11.19,84025,0.0049,"2012-08-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB007GE75HY",{"asin":793,"title":794,"brand":557,"imageUrl":795,"price":796,"rating":579,"reviews":797,"clickShare90":798,"clickShare360":799,"launchDate":800,"amazonUrl":801},"B0BSR8PPTH","Clementoni- Clemmy Sensory Bucket with Soft Blocks for Babies - 15 Pieces Develops Motor Skills & Sensory Play (6+ Months)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41lYAy6oA0L.jpg",9.72,438,0.0118,0.0185,"2023-01-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BSR8PPTH",{"asin":803,"title":804,"brand":805,"imageUrl":806,"price":807,"rating":589,"reviews":808,"clickShare90":809,"clickShare360":810,"launchDate":811,"amazonUrl":812},"B0G2PWNV3P","wotoyd 30PCS Building Blocks 3cm Stacking Blocks Wooden Blocks 1 Year Old","wotoyd","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F316K0lpHE-L.jpg",9.18,38,0.0109,0.004,"2025-11-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G2PWNV3P",{"asin":814,"title":815,"brand":816,"imageUrl":817,"price":818,"rating":819,"reviews":820,"clickShare90":821,"clickShare360":822,"launchDate":823,"amazonUrl":824},"B0FJ89JMB2","40 PCS Sensory Soft Building Blocks for Toddlers Kids Squishy Stacking Toy","JOY SPOT!","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51+QWhlnjaL.jpg",15.83,4.1,29,0.0107,0.0083,"2025-07-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FJ89JMB2",{"love":826,"hate":897,"returnReasons":952},[827,834,841,848,855,862,869,876,883,890],{"topic":828,"percentOfMentions":829,"verbatims":830},"Fun\u002FEntertainment Experience",0.24969999999999998,[831,832,833],"Great toy","Hours of entertainment","Great fun",{"topic":835,"percentOfMentions":836,"verbatims":837},"Quality-Overall",0.1331,[838,839,840],"Good value for a good quality set","Good quality cups","Amazing quality",{"topic":842,"percentOfMentions":843,"verbatims":844},"Value For Money",0.09269999999999999,[845,846,847],"Great value","Great value for money","Good for the price",{"topic":849,"percentOfMentions":850,"verbatims":851},"Color",0.0814,[852,853,854],"bold colours","The colours are vibrant","colourful and fun",{"topic":856,"percentOfMentions":857,"verbatims":858},"Size-Overall",0.0793,[859,860,861],"Good size","the tub is a decent size","Sizeable",{"topic":863,"percentOfMentions":864,"verbatims":865},"Gifting Purpose",0.0443,[866,867,868],"Bought as a gift","Great present","thoughtful gift",{"topic":870,"percentOfMentions":871,"verbatims":872},"Durability",0.0391,[873,874,875],"Versatile and durable","The quality feels durable for repeated use","Durable and easy to clean",{"topic":877,"percentOfMentions":878,"verbatims":879},"Educational-Overall",0.033,[880,881,882],"preschool learning toys","Very educational","Such a fun educational toy",{"topic":884,"percentOfMentions":885,"verbatims":886},"Soft Feel",0.0319,[887,888,889],"Great soft blocks","Very soft","Lovely soft cubes",{"topic":891,"percentOfMentions":892,"verbatims":893},"Strength",0.0226,[894,895,896],"very sturdy too","The wood feels sturdy and well made, and the bright colours help hold my toddlers attention","The blocks are sturdy",[898,904,911,917,923,929,934,939,944,948],{"topic":856,"percentOfMentions":899,"verbatims":900},0.31329999999999997,[901,902,903],"Tiny blocks","Very small","was quite bigger than I thought",{"topic":905,"percentOfMentions":906,"verbatims":907},"Choking",0.0795,[908,909,910],"My son nearly choked on this toy","Choking hazard","will be a chocking hazard",{"topic":835,"percentOfMentions":912,"verbatims":913},0.07139999999999999,[914,915,916],"Average quality","the overall quality doesnt quite match expectations","I expected much better quality for the price",{"topic":891,"percentOfMentions":918,"verbatims":919},0.0449,[920,921,922],"its not really sturdy","Towers collapse easily","feels flimsy",{"topic":924,"percentOfMentions":925,"verbatims":926},"Advertised Vs Actual Product",0.0341,[927,928],"Deceptive","The image shown also includes 2-unit blocks, but the package only contains 1-unit blocks",{"topic":930,"percentOfMentions":925,"verbatims":931},"Ease Of Use",[932,933],"Not easy","Meaning : its too easy to remove for my point of you",{"topic":935,"percentOfMentions":936,"verbatims":937},"Magnetic Strength\u002FAdsorption",0.0227,[938],"Not happy at all these blocks are not magnetic",{"topic":940,"percentOfMentions":936,"verbatims":941},"Print Quality",[942,943],"Only one of them has been printed correctly","Only downside is the wide imprinting of numbers",{"topic":945,"percentOfMentions":936,"verbatims":946},"Security",[947],"The lid doesn't secure",{"topic":949,"percentOfMentions":936,"verbatims":950},"Water Resistance",[951],"Bought and and was sterilising in water - when I picked one up, it was heavy, so squeezed and water shot out",[953,955,957,960,962,964,967,969,970,972],{"reason":856,"pct":954},0.4007,{"reason":835,"pct":956},0.1246,{"reason":958,"pct":959},"Defective Material\u002FParts",0.0499,{"reason":842,"pct":961},0.0471,{"reason":905,"pct":963},0.0382,{"reason":965,"pct":966},"Material Quality",0.0337,{"reason":924,"pct":968},0.030299999999999997,{"reason":863,"pct":968},{"reason":849,"pct":971},0.0269,{"reason":973,"pct":737},"Product Condition",[975,979,984,989,994,999,1004,1009,1014,1019],{"term":163,"volume":976,"growthQoq":977,"conversionRate":978},23984,-0.0206,0.0336,{"term":980,"volume":981,"growthQoq":982,"conversionRate":983},"stacking blocks",18444,-0.0326,0.0285,{"term":985,"volume":986,"growthQoq":987,"conversionRate":988},"baby building blocks",9597,0.0726,0.0485,{"term":990,"volume":991,"growthQoq":992,"conversionRate":993},"soft blocks",8669,-0.0707,0.0169,{"term":995,"volume":996,"growthQoq":997,"conversionRate":998},"soft blocks for babies",8219,0.0918,0.0313,{"term":1000,"volume":1001,"growthQoq":1002,"conversionRate":1003},"soft building blocks",7437,-0.2479,0.019,{"term":1005,"volume":1006,"growthQoq":1007,"conversionRate":1008},"baby building blocks 12 months",4901,-0.1386,0.0462,{"term":1010,"volume":1011,"growthQoq":1012,"conversionRate":1013},"baby stacking blocks",3201,-0.0046,0.0476,{"term":1015,"volume":1016,"growthQoq":1017,"conversionRate":1018},"soft building blocks for babies",3804,-0.4026,0.0417,{"term":1020,"volume":1021,"growthQoq":1022,"conversionRate":1023},"baby blocks toys 6 to 12 months",3190,0.5333,0.0373,[1025,1032,1037,1043,1049,1054],{"title":1026,"href":1027,"score":1028,"verdict":1029,"marketSize":1030,"growth90":1031},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":1033,"href":1034,"score":1028,"verdict":1029,"marketSize":1035,"growth90":1036},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":1038,"href":1039,"score":1028,"verdict":1040,"marketSize":1041,"growth90":1042},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":1044,"href":1045,"score":1046,"verdict":1029,"marketSize":1047,"growth90":1048},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":1050,"href":1051,"score":1046,"verdict":1029,"marketSize":1052,"growth90":1053},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":1055,"href":1056,"score":200,"verdict":1029,"marketSize":1057,"growth90":1058},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",290693.79,29.4991]