[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-azul-board-game":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1427,651418915,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":178,"baselines":212,"demand":217,"seasonality":313,"brandShare":314,"products":326,"feedback":409,"searchTerms":504,"related":519,"lastUpdated":166},"26d7bcd8-e7d4-4e74-b5e6-dcf5a5475c93","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":161,"amazonNicheId":138,"title":162,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":167,"brandCountYearAgo":167,"sellerCount":168,"signals":169,"avgBsr":170,"pageQuality":161,"unitsSoldMin":171,"unitsSoldAvgMin":172,"unitsSoldAvgMax":173,"revenueMin":174,"revenueMax":175,"avgBrandAgeMonths":176,"avgSellerAgeDays":177,"top20ClickShare":151,"top20BrandShare":151,"primePct":151,"oosRate":161},234369,131328,1.2248,-0.2294,0.0711,0.9013,1,4.69,2530,25.1,15.14,36.06,8,8000,0.875,0.0133,0,"azul board game","azul-board-game","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fazul-board-game","Games & Accessories","2026-07-29T22:44:54.081707+00:00",3,39,[],1384,6000,750,1000,150600,200800,66,186,{"score":179,"verdict":180,"components":181},40,"skip",[182,187,190,193,195,197,200,204,207,210],{"key":183,"score":184,"weight":185,"raw":186},"marketSize",44,0.15,234369.26,{"key":188,"score":189,"weight":185,"raw":148},"growth",14,{"key":191,"score":121,"weight":192,"raw":149},"conversion",0.1,{"key":194,"score":157,"weight":185,"raw":150},"competition",{"key":196,"score":161,"weight":192,"raw":151},"brandShare",{"key":198,"score":199,"weight":192,"raw":152},"qualityGap",19,{"key":201,"score":179,"weight":202,"raw":203},"reviewMoat",0.05,2530.13,{"key":205,"score":206,"weight":192,"raw":160},"returns",88,{"key":208,"score":209,"weight":202,"raw":154},"avgPrice",95,{"key":211,"score":209,"weight":202,"raw":151},"priceRange",{"avgRating":213,"medianPrice":214,"medianReturnRate":215,"nichesTracked":216},4.36,12.11,0.0064,27545,{"points":218,"droppedPartialWeek":312},[219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309],{"week":220,"volume":221},"2025-12-28",8550,{"week":223,"volume":224},"2026-01-04",6316,{"week":226,"volume":227},"2026-01-11",3015,{"week":229,"volume":230},"2026-01-18",2382,{"week":232,"volume":233},"2026-01-25",2104,{"week":235,"volume":236},"2026-02-01",2053,{"week":238,"volume":239},"2026-02-08",2265,{"week":241,"volume":242},"2026-02-15",2040,{"week":244,"volume":245},"2026-02-22",2136,{"week":247,"volume":248},"2026-03-01",2084,{"week":250,"volume":251},"2026-03-08",1761,{"week":253,"volume":254},"2026-03-15",1924,{"week":256,"volume":257},"2026-03-22",1383,{"week":259,"volume":260},"2026-03-29",1244,{"week":262,"volume":263},"2026-04-05",1476,{"week":265,"volume":266},"2026-04-12",1492,{"week":268,"volume":269},"2026-04-19",1301,{"week":271,"volume":272},"2026-04-26",1029,{"week":274,"volume":275},"2026-05-03",1041,{"week":277,"volume":278},"2026-05-10",1061,{"week":280,"volume":281},"2026-05-17",1156,{"week":283,"volume":284},"2026-05-24",1054,{"week":286,"volume":287},"2026-05-31",1256,{"week":289,"volume":290},"2026-06-07",1350,{"week":292,"volume":293},"2026-06-14",1577,{"week":295,"volume":296},"2026-06-21",1330,{"week":298,"volume":299},"2026-06-28",2328,{"week":301,"volume":302},"2026-07-05",1170,{"week":304,"volume":305},"2026-07-12",1158,{"week":307,"volume":308},"2026-07-19",1181,{"week":310,"volume":311},"2026-07-26",1435,false,null,{"top":315,"otherBrandCount":161,"otherClickShare":325},[316,319,322],{"brand":317,"clickShare":318},"Asmodee",0.5756,{"brand":320,"clickShare":321},"Azul",0.351,{"brand":323,"clickShare":324},"Plan B Games",0.0733,0.00009999999999998899,[327,338,348,358,369,379,390,400],{"asin":328,"title":329,"brand":317,"imageUrl":330,"price":331,"rating":332,"reviews":333,"clickShare90":334,"clickShare360":335,"launchDate":336,"amazonUrl":337},"B077MZ2MPW","Asmodee | Azul |The Beautifully Tactile Tile-Laying Board Game | A Modern Favourite Ideal for Games Nights | Simple to Learn Deep Strategy & Endless Replayability | 24 Players Ages 8+ 30+ Minutes","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61N5Hys8OaS.jpg",22.61,4.8,16234,0.4404,0.447,"2020-06-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB077MZ2MPW",{"asin":339,"title":340,"brand":320,"imageUrl":341,"price":155,"rating":342,"reviews":343,"clickShare90":344,"clickShare360":345,"launchDate":346,"amazonUrl":347},"B0C382GMPC","Asmodee | Azul Mini The Portable Strategy Classic for 24 Players | With Stunning Built-in Trays & Travel Tiles | Great For Holidays Travel & Games Nights | Ages 8+ | 30-45 Minutes","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51JkIYOYCFL.jpg",4.6,965,0.2924,0.2384,"2023-04-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C382GMPC",{"asin":349,"title":350,"brand":317,"imageUrl":351,"price":352,"rating":342,"reviews":353,"clickShare90":354,"clickShare360":355,"launchDate":356,"amazonUrl":357},"B0DT9PV8PL","Asmodee | Azul Duel | Board Game | Ages 10+ | 2 Players | 45 Minutes Playing Time","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51fpvg2LFfL.jpg",17.17,251,0.0699,0.0649,"2025-01-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DT9PV8PL",{"asin":359,"title":360,"brand":320,"imageUrl":361,"price":362,"rating":363,"reviews":364,"clickShare90":365,"clickShare360":366,"launchDate":367,"amazonUrl":368},"B07KKQ8ZBT","Asmodee Plan B Games Azul: Stained Glass of Sintra Board Game Ages 8+ 2 to 4 Players 30 to 45 Minutes Playing Time","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61LQm5ypUVS.jpg",32.29,4.7,1183,0.0586,0.0942,"2018-11-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07KKQ8ZBT",{"asin":370,"title":371,"brand":323,"imageUrl":372,"price":373,"rating":363,"reviews":374,"clickShare90":375,"clickShare360":376,"launchDate":377,"amazonUrl":378},"B07XPSBCPD","Plan B Games | Azul: Summer Pavilion | Board Game | Ages 8+ | 2 to 4 Players | 30 to 45 Minutes Playing Time","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51pgUOXt3cL.jpg",32.2,155,0.04,0.0438,"2019-11-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07XPSBCPD",{"asin":380,"title":381,"brand":317,"imageUrl":382,"price":383,"rating":384,"reviews":385,"clickShare90":386,"clickShare360":387,"launchDate":388,"amazonUrl":389},"B0D6G7CQTX","Azul Summer Pavilion Mini Board Game - Portable Travel Edition! Tile-Placement Strategy Game Fun Family Game for Kids & Adults Ages 8+ 2-4 Players 30-45 Min Playtime Made by Plan B Games","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ssObngjiL.jpg",15.46,4.5,72,0.0379,0.0287,"2024-08-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D6G7CQTX",{"asin":391,"title":392,"brand":323,"imageUrl":393,"price":394,"rating":332,"reviews":395,"clickShare90":396,"clickShare360":397,"launchDate":398,"amazonUrl":399},"B09HXZ4XDN","Plan B Games | Azul Queens Garden | Board Game | Ages 8+ | 2 to 4 Players | 45 to 60 Minutes Playing Time","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51clRXc6ZwL.jpg",29.84,18,0.0333,0.0286,"2021-10-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09HXZ4XDN",{"asin":401,"title":402,"brand":317,"imageUrl":403,"price":156,"rating":332,"reviews":404,"clickShare90":405,"clickShare360":406,"launchDate":407,"amazonUrl":408},"B099K434C4","Asmodee Azul: Family Game of the Year 2018 2-4 Players Ages 8+ 30-45 Min German","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51CVPxp5DXL.jpg",1363,0.0274,0.0544,"2021-07-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB099K434C4",{"love":410,"hate":470,"returnReasons":484},[411,418,425,432,439,446,452,457,461,466],{"topic":412,"percentOfMentions":413,"verbatims":414},"Fun\u002FEntertainment Experience",0.42060000000000003,[415,416,417],"very happy with this game","Fun little game","fun to play",{"topic":419,"percentOfMentions":420,"verbatims":421},"Ease Of Use",0.16670000000000001,[422,423,424],"Easy to learn","easy to understand","Easy to play",{"topic":426,"percentOfMentions":427,"verbatims":428},"Size-Overall",0.09519999999999999,[429,430,431],"Great fun and convenient size","Great game good size","Small and portable version ready for a trip",{"topic":433,"percentOfMentions":434,"verbatims":435},"Quality-Overall",0.0833,[436,437,438],"Tile pieces are nice quality aswell","High quality","The game pieces are great quality",{"topic":440,"percentOfMentions":441,"verbatims":442},"Gifting Purpose",0.07139999999999999,[443,444,445],"Bought as a gift","Birthday gift for a friend","Gift recipient says it's a great game",{"topic":447,"percentOfMentions":448,"verbatims":449},"Portability",0.0397,[450,451,431],"perfect travel kit","The whole thing could be carried in the handy bag it comes with which is space saving for travel",{"topic":453,"percentOfMentions":454,"verbatims":455},"Trivia Games",0.023799999999999998,[456],"A great quality game abd so fun to learn the strategy",{"topic":458,"percentOfMentions":454,"verbatims":459},"Handle Quality",[460],"Well made, pleasant to handle",{"topic":462,"percentOfMentions":463,"verbatims":464},"Efficiency",0.011899999999999999,[465],"it does still work well",{"topic":467,"percentOfMentions":463,"verbatims":468},"Strength",[469],"Solid game",[471,476,480],{"topic":472,"percentOfMentions":473,"verbatims":474},"Weight Heavy",0.3333,[475],"Doesnt have the same weight as the original",{"topic":477,"percentOfMentions":420,"verbatims":478},"Instructions\u002FUser Manual\u002FTroubleshooting",[479],"The instructions were a little hard to wrap our head around",{"topic":467,"percentOfMentions":481,"verbatims":482},0.11109999999999999,[483],"The boards are a little flimsy",[485,488,489,492,495,496,498,500,501,502],{"reason":486,"pct":487},"Defective Material\u002FParts",0.2,{"reason":426,"pct":487},{"reason":490,"pct":491},"Value For Money",0.1333,{"reason":493,"pct":494},"Material Quality",0.0667,{"reason":440,"pct":494},{"reason":497,"pct":494},"Functionality-Overall",{"reason":499,"pct":494},"Advertised Vs Actual Product",{"reason":467,"pct":396},{"reason":477,"pct":396},{"reason":503,"pct":396},"Ease Of Cleaning",[505,509,514],{"term":162,"volume":506,"growthQoq":507,"conversionRate":508},70453,-0.264,0.0723,{"term":510,"volume":511,"growthQoq":512,"conversionRate":513},"azul",57132,-0.1849,0.0441,{"term":515,"volume":516,"growthQoq":517,"conversionRate":518},"azul game",3743,-0.2805,0.0481,[520,527,532,538,544,549],{"title":521,"href":522,"score":523,"verdict":524,"marketSize":525,"growth90":526},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":528,"href":529,"score":523,"verdict":524,"marketSize":530,"growth90":531},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":533,"href":534,"score":523,"verdict":535,"marketSize":536,"growth90":537},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":539,"href":540,"score":541,"verdict":524,"marketSize":542,"growth90":543},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":545,"href":546,"score":541,"verdict":524,"marketSize":547,"growth90":548},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":550,"href":551,"score":552,"verdict":524,"marketSize":553,"growth90":554},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]