---
title: "Anime Figure — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/anime-figure"
last_updated: "2026-07-31T07:22:14.793Z"
locale: en
meta:
description: "Niche score 52/100 · £35K/yr market · 717K searches/yr · £16.25 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £35K/yr market · 717K searches/yr · £16.25 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Anime Figure — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **anime figure**
**Worth a look**
Shows low returns (0.8%), but weak search conversion (0.3%) keeps it on the watch list.
Market size 9Growth 31Conversion 4Competition 94Returns 96Price range 71Avg price 78Brand share 69Review moat 67Quality gap 47
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Avg price**
**Great****£16.25**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.37–£40.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****828.26**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£35K**
£35K/yr · 717K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, anime figure is a £35K/yr Amazon United Kingdom market (717K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anime figure market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£41K–£49K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#785**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **81%**
- **Out of stock**
- **19.2%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**253**
**Top-5 brand share**
**64%**
Top 20: 96%
**Top-5 click share**
**21%**
Top 20: 58%
**Open market**
**32%**
- Funko16% - Zhongkaihua13% - BANDAI13% - SEGA12% - Kanfyyl10% - Xinchangda4%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — +5.0% search growth over the last 90 days.
25K15KPrime Day '25Spike '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/toys-games/anime-figure/trend)
## **Top anime figure search terms**
- **anime figure**399K/yr+8.3%0.2% conv. - **anime figures**175K/yr-0.3%0.1% conv. - **anime action figures**30K/yr-19.2%0.3% conv. - **figures anime**15K/yr+51.4%0.1% conv. - **anime statue**17K/yr-9.2%0.1% conv. - **anime girl figure**14K/yr-5.5%0.1% conv. - **action figures anime**11K/yr+18.3%0.3% conv. - **figurines anime**11K/yr+26.6%0.2% conv. - **figure anime**10K/yr+12.3%0.0% conv. - **anime figurines**15K/yr-12.5%0.2% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/anime-figure/search-terms)
## **Top anime figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£6994%£1K6%£2K8%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kanfyyl Figure Anime Figure Decorations Desktop Decorations**Kanfyyl**£13.01**4.2★15 rev](https://www.amazon.co.uk/dp/B0FKT6KNR8) [2**Zhongkaihua Maomao Figure Maomao Sitting Position With Stool Ver Anime Girl**Zhongkaihua**£4.65**4.0★37 rev](https://www.amazon.co.uk/dp/B0FG7XWL3F) [3**BANDAI Anime Heroes One Piece 17cm Roronoa Zoro3 Swords Style Action Figure**BANDAI**£15.93**4.6★297 rev](https://www.amazon.co.uk/dp/B0D9LZZ2XY) [4**Jujutsu Kaisen FIGURIZMa PVC Statue Choso Flowing Red Scale Stack Ver. 22 cm**SEGA**£39.69**4.8★69 rev](https://www.amazon.co.uk/dp/B0DTXGCBFD) [5**SEGA Jujutsu Kaisen statuette PVC Figurizm Megumi Fushiguro Encounter 20 cm**SEGA**£36.81**4.7★92 rev](https://www.amazon.co.uk/dp/B0CWDM5YPW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Total Anime Izuku Midoriya - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Removable Backpack and Energy Effects Green**Total Anime**£17.06**19 rev5mo ago](https://www.amazon.co.uk/dp/B0G1ZDJS2Q) [**Xinchangda MHA Bakugou Katsuki Figure Anime Bakugou Katsuki Action Figure Statue PVC Anime MHA Figurine Model Collectibles Tabletop Decorations**Xinchangda**£8.41**82 rev8mo ago](https://www.amazon.co.uk/dp/B0G2BNY42P) [**Zhongkaihua IJN Unzen Figure Kneeling Pose 12cm Swimsuit Anime Girl Action Figurine Ornaments Desktop Decorations**Zhongkaihua**£11.58**3 rev8mo ago](https://www.amazon.co.uk/dp/B0G251NQ42) [**NlsqUK 2B Game Position Statue Interchangeable Head PVC Model (Black 28cm)**NlsqUK**£27.59**1 rev10mo ago](https://www.amazon.co.uk/dp/B0FS6SB1B7) [**Kanfyyl Anime Statue 11 cm Anime Cartoon Desktop Decoration**Kanfyyl**£10.04**10 rev10mo ago](https://www.amazon.co.uk/dp/B0FRXTS56V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Weeb Keychains Demon Slayer Merch Tanjiro Anime Charm with Nichirin Sword & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish**Weeb Keychains**£14.34**4.7★**▲ 233%**](https://www.amazon.co.uk/dp/B0CKVXDV5R) [**Jujutsu Kaisen FIGURIZMa PVC Statue Choso Flowing Red Scale Stack Ver. 22 cm**SEGA**£39.69**4.8★**▲ 198%**](https://www.amazon.co.uk/dp/B0DTXGCBFD) [**Zhongkaihua Monika Figure Anime Girl PVC Model Statue**Zhongkaihua**£11.65**4.6★**▲ 128%**](https://www.amazon.co.uk/dp/B0FGXMG4BB) [**Kanfyyl Anime Statue 11 cm Anime Cartoon Desktop Decoration**Kanfyyl**£10.04**4.6★**▲ 92%**](https://www.amazon.co.uk/dp/B0FRXTS56V) [**Zhongkaihua Maomao Figure Maomao Sitting Position With Stool Ver Anime Girl**Zhongkaihua**£4.65**4.0★**▲ 84%**](https://www.amazon.co.uk/dp/B0FG7XWL3F)
**~~View all trending →~~**
## **What buyers say about anime figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“High quality, arrived quickly and packaged safely”*
**Value For Money**11%
*“Great value”*
**Collectibles**10%
*“Fun collectables”*
**Gifting Purpose**7%
*“Gift”*
**Advertised Vs Actual Product**7%
*“Exactly as described and pictured”*
**Assembly/Installation**6%
*“easy assembly”*
**Size-Overall**4%
*“Nice size”*
**Design-Overall**4%
*“Cute design”*
**Strength**3%
*“works well nice and sturdy”*
**Display-Overall**3%
*“Great display”*
### **What buyers complain about **
**Quality-Overall**14%
*“Awful build quality”*
**Strength**12%
*“Fragile”*
**Size-Overall**11%
*“Its bigger than I thought”*
**Durability**10%
*“breaks easily”*
**Value For Money**9%
*“Could be a little cheaper with the way its been made”*
**Assembly/Installation**4%
*“assembly wasnt the easiest”*
**Advertised Vs Actual Product**4%
*“The item does not match the picture”*
**Material Quality**3%
*“cheap plastic”*
**Ease Of Use**2%
*“not easy to pose”*
**Balance/Stability**2%
*“it does struggle to stand up on it's own”*
### **Top return reasons **
**Defective Material/Parts**20%
**Size-Overall**19%
**Quality-Overall**11%
**Durability**7%
**Gifting Purpose**6%
**Add-Ons/Attachments**5%
**Scratch Resistance**4%
**Strength**4%
**Advertised Vs Actual Product**4%
**Functionality-Overall**3%
## **Common questions**
- **Is anime figure profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 90 tracked products. 2 of 24 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the anime figure niche?**
- 31 brands and 253 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in anime figure?**
- Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 0.8%.
- **When does demand for anime figure peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the anime figure niche?**
- Listings span £4.37–£40.85; the average listing price is £16.25 (sweet spot $15–$100). The average incumbent carries 828 reviews — the moat a new listing must climb.
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