---
title: "Search terms — alien costume - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/alien-costume/search-terms"
last_updated: "2026-07-31T08:57:20.943Z"
locale: en
meta:
  description: "Niche score 51/100 · £103K/yr market · 455K searches/yr · £15.89 avg price. Soft demand (-25.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £103K/yr market · 455K searches/yr · £15.89 avg price. Soft demand (-25.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — alien costume - Flapen"
---

# **alien costume**

**Worth a look**

Shows a thin review moat (148 avg reviews), but soft demand (-25.4% this quarter) keeps it on the watch list.

Market size 25Growth 12Conversion 18Competition 78Returns 38Price range 68Avg price 77Brand share 78Review moat 93Quality gap 79

**Review moat**

**Great****147.88**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****£15.89**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£5.75–£34.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****4.0%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****£103K**

£103K/yr · 455K searches

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-25.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")