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Tools","Ixiaoyoo","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51F-SP+TXwL.jpg",6.59,0.0169,0.0234,"2024-01-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CSFF9C46",{"asin":751,"title":752,"brand":569,"imageUrl":753,"price":754,"rating":755,"reviews":756,"clickShare90":757,"clickShare360":758,"launchDate":759,"amazonUrl":760},"B076GNSD94","QMAY Air Dry Clay 24 Colors Ultra Light Magic Clay for Kids","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51siEabKvjL.jpg",5.99,4.3,2566,0.0158,0.0359,"2017-12-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB076GNSD94",{"asin":762,"title":763,"brand":764,"imageUrl":765,"price":766,"rating":767,"reviews":768,"clickShare90":769,"clickShare360":770,"launchDate":771,"amazonUrl":772},"B0D78VP87V","TicKiddos Air Dry Clay 72 Bags 36 Colors Modelling Clay with 15 Tools Soft Ultra Light Non-Sticky Magic Clay Creative Art & Craft Kits Gift for Boys and Girls Age 3 4 5 6 7 8 9 10 11 12","TicKiddos","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ahx2mkPjL.jpg",13.25,4.8,254,0.0155,0.015,"2024-06-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D78VP87V",{"asin":774,"title":775,"brand":569,"imageUrl":776,"price":777,"rating":152,"reviews":778,"clickShare90":779,"clickShare360":780,"launchDate":781,"amazonUrl":782},"B076DQWD8G","QMAY Air Dry Clay 24 Colors Ultra Light Modelling Clay Safe & Non-Toxic Creative Art DIY Crafts for Kids Boys & Girls","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51KymjKXExL.jpg",7.47,1340,0.0134,0.0275,"2017-12-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB076DQWD8G",{"asin":784,"title":785,"brand":563,"imageUrl":786,"price":787,"rating":788,"reviews":789,"clickShare90":779,"clickShare360":160,"launchDate":708,"amazonUrl":790},"B0FPXFMCFX","Air Dry Clay 28 Colours Modelling Clay Kit with Tools Craft Toys for Children 3-12 Years","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51UwDTXGWHL.jpg",5.98,3.7,93,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FPXFMCFX",{"asin":792,"title":793,"brand":794,"imageUrl":795,"price":796,"rating":755,"reviews":797,"clickShare90":798,"clickShare360":799,"launchDate":800,"amazonUrl":801},"B0GSW17TRD","FAGNBED Air Dry Clay 58 Colors Modelling Clay for Kids","FAGNBED","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51H9iq9rR1L.jpg",7.77,145,0.0127,0.0027,"2026-03-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GSW17TRD",{"asin":803,"title":804,"brand":641,"imageUrl":805,"price":806,"rating":579,"reviews":644,"clickShare90":798,"clickShare360":807,"launchDate":808,"amazonUrl":809},"B0FFSNCV7H","Bridokit Air Dry Clay 60 Packs Air Modelling Clay for Kids with More White Magic Clay Press Plate Modelling Tools Booklet DIY Creative Craft Clay Kits for Kids Soft Light and No-Sticky","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F510yijuVGML.jpg",12.33,0.0118,"2025-06-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FFSNCV7H",{"asin":811,"title":812,"brand":554,"imageUrl":813,"price":814,"rating":579,"reviews":815,"clickShare90":816,"clickShare360":817,"launchDate":818,"amazonUrl":819},"B07TYXW1W2","iFergoo Air Dry Clay 24 Colors Modelling Clay for Kids with Tools","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61RRc30+gIL.jpg",7.27,736,0.012,0.0098,"2019-07-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07TYXW1W2",{"love":821,"hate":892,"returnReasons":954},[822,829,836,843,850,857,864,871,878,885],{"topic":823,"percentOfMentions":824,"verbatims":825},"Color",0.17170000000000002,[826,827,828],"Great variety of colours","lots of colours","Great colours",{"topic":830,"percentOfMentions":831,"verbatims":832},"Fun\u002FEntertainment Experience",0.1413,[833,834,835],"Fun to Use","Fun for the whole family","Fun for the WHOLE family",{"topic":837,"percentOfMentions":838,"verbatims":839},"Value For Money",0.1405,[840,841,842],"Best value","Good buy","Worth for money",{"topic":844,"percentOfMentions":845,"verbatims":846},"Ease Of Use",0.1276,[847,848,849],"Easy to use","Easy to work with","easy to do",{"topic":851,"percentOfMentions":852,"verbatims":853},"Quality-Overall",0.11630000000000001,[854,855,856],"Reliable product","Excellent product","Overall, this is a fantastic set",{"topic":858,"percentOfMentions":859,"verbatims":860},"Material Quality",0.0526,[861,862,863],"Great fun for kids, also a useful material for miniature scenery and landscaping","Good material","Funny material, sort of like foam,",{"topic":865,"percentOfMentions":866,"verbatims":867},"Soft Feel",0.029500000000000002,[868,869,870],"Texture is so smooth and soft","soft","Great for kids soft",{"topic":872,"percentOfMentions":873,"verbatims":874},"Advertised Vs Actual Product",0.024900000000000002,[875,876,877],"As described, great price","As described","Perfect, exactly what I needed",{"topic":879,"percentOfMentions":880,"verbatims":881},"Gifting Purpose",0.0184,[882,883,884],"Given to my daughter as a gift","is a great gift","Lovely gift for my grandson",{"topic":886,"percentOfMentions":887,"verbatims":888},"Design-Overall",0.0148,[889,890,891],"This gives children plenty of creative freedom to mix, match, and design different figures, shapes, and characters","Great to do different designs","The set is very well thought out",[893,900,907,913,919,925,931,937,942,948],{"topic":894,"percentOfMentions":895,"verbatims":896},"Moist\u002FDry",0.1206,[897,898,899],"Not Good dry time at all","so a few of ours have gone dry quite quickly","dry than youre expecting",{"topic":901,"percentOfMentions":902,"verbatims":903},"Size-Overall",0.1003,[904,905,906],"Small packs","Too small","The bags of they are tiny",{"topic":851,"percentOfMentions":908,"verbatims":909},0.0754,[910,911,912],"was really disappointed with the quality","Waste of money, poor product","Worst quality and missing items",{"topic":914,"percentOfMentions":915,"verbatims":916},"Drying Time",0.0653,[917,918,897],"took a bit to dry","they might find it a bit tricky at first to understand that these models will dry solid",{"topic":844,"percentOfMentions":920,"verbatims":921},0.0599,[922,923,924],"Not easy to work with for this reason","Really hard to open the packs","Hard to Work With",{"topic":858,"percentOfMentions":926,"verbatims":927},0.048,[928,929,930],"cant quite be worked as clay can","The clay is too hard to mold","The material isnt clay",{"topic":823,"percentOfMentions":932,"verbatims":933},0.036699999999999997,[934,935,936],"most of the colours are so hard we can't use them","no white","sadly we didnt have any white",{"topic":837,"percentOfMentions":938,"verbatims":939},0.0339,[940,941,911],"probably not worth it","waste of money",{"topic":943,"percentOfMentions":944,"verbatims":945},"Strength",0.0254,[946,947],"Flimsy clay bags","in any other circumstance it may prove very fragile",{"topic":949,"percentOfMentions":950,"verbatims":951},"Smell",0.0226,[952,953],"it didn't work out because they all ended up smelling like tangerines I was watching Peppa pig in the background so I didn't let it ruin my mood","Smells a little strong however at first use",[955,957,959,961,963,965,967,969,972,974],{"reason":901,"pct":956},0.13699999999999998,{"reason":879,"pct":958},0.1243,{"reason":894,"pct":960},0.1222,{"reason":851,"pct":962},0.0862,{"reason":858,"pct":964},0.0784,{"reason":823,"pct":966},0.0636,{"reason":837,"pct":968},0.0466,{"reason":970,"pct":971},"Hard Feel",0.0452,{"reason":914,"pct":973},0.0424,{"reason":975,"pct":973},"Adhesion\u002FStickiness",[977,982,987,991,996],{"term":978,"volume":979,"growthQoq":980,"conversionRate":981},"air clay kits for kids",22382,-0.0088,0.1025,{"term":983,"volume":984,"growthQoq":985,"conversionRate":986},"kids clay modelling 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boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":1020,"href":1021,"score":1022,"verdict":186,"marketSize":1023,"growth90":1024},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":1026,"href":1027,"score":1022,"verdict":186,"marketSize":1028,"growth90":1029},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":1031,"href":1032,"score":1033,"verdict":186,"marketSize":1034,"growth90":1035},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]