---
title: "Addams Family Costume — £21K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/addams-family-costume"
last_updated: "2026-07-31T18:52:08.895Z"
locale: en
meta:
description: "Niche score 36/100 · £21K/yr market · 87K searches/yr · £25.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £21K/yr market · 87K searches/yr · £25.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Addams Family Costume — £21K/yr Amazon UK Niche (2026) - Flapen"
---
# **addams family costume**
**Skip it**
A small market ($21K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 10Conversion 12Competition 31Returns 23Price range 82Avg price 95Brand share 20Review moat 96Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Incredible****77**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****£25.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£10.40–£39.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-29.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£21K**
£21K/yr · 87K searches
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, addams family costume is a £21K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **addams family costume market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£26K–£32K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#4,513**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **69%**
- **Out of stock**
- **14.5%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **210 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**12**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**5%**
- Morph37% - LOVETRENDS29% - Chaks15% - Kavoc8% - Funidelia3% - The Dragons Den3% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -29.9% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Spike '26Prime Day '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 129.4×
[**Open Trend **](https://flapen.com/research/uk/toys-games/addams-family-costume/trend)
## **Top addams family costume search terms**
- **gomez addams costume**58K/yr-29.9%0.2% conv. - **gomez addams**3K/yr+84.9%0.0% conv. - **gomez addams costume adult**22K/yr-64.2%0.0% conv. - **gomez costume**4K/yr-38.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/addams-family-costume/search-terms)
## **Top addams family costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£2K15%£3K20%£4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOVETRENDS Mens Halloween Costume - Medium - Pinstripe Suit Jacket and Matching Trousers Fake Cigar Spiv Moustache - Adults Halloween Fancy Dress Costume**LOVETRENDS**£16.33**4.4★24 rev](https://www.amazon.co.uk/dp/B0DJFMQGZ6) [2**Morph Gangster Costume Men 1920s Gangster Costume Men Mafia Boss Outfit Gangster Fancy Dress Adults Halloween Costumes X-Large Black**Morph**£37.72**4.0★114 rev](https://www.amazon.co.uk/dp/B0CVRTSBJV) [3**Chaks - Wednesday Gomez Addams Costume 4-Piece Adult Costume Outfit for Halloween and Carnival**Chaks**£31.12**2.3★4 rev](https://www.amazon.co.uk/dp/B0CX33P5CC) [4**Morph Pinstripe Patriarch Suit Hand Costume Men XXL**Morph**£24.97**4.4★36 rev](https://www.amazon.co.uk/dp/B0DY89G6YL) [5**Kavoc 3Pcs Halloween Costume Set Including Black White Striped T-shirt Black Socks Shorts (7-9Years Old)**Kavoc**£14.02**4.9★8 rev](https://www.amazon.co.uk/dp/B0F9PFL8N4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morph Pinstripe Patriarch Suit Hand Costume Men XXL**Morph**£24.97**36 rev8mo ago](https://www.amazon.co.uk/dp/B0DY89G6YL) [**Morph Pinstripe Patriarch Suit Hand Costume Men XXXL**Morph**£22.61**36 rev8mo ago](https://www.amazon.co.uk/dp/B0DY879BC9) [**MJPARTY Mens 60s Gothic Spooky Family Halloween Costume Gomez Fancy Dress Adult Suit (Standard)**MJPARTY**£19.74**2 rev10mo ago](https://www.amazon.co.uk/dp/B0FR4ZG7RD) [**LOVETRENDS Adults Black Pinstripe Suit Fancy Dress Costume - Pinstripe Jacket and Matching Trousers for Halloween Dress Up**LOVETRENDS**£16.25**10 rev1y ago](https://www.amazon.co.uk/dp/B0FCYNQLMZ) [**Kavoc 3Pcs Halloween Costume Set Including Black White Striped T-shirt Black Socks Shorts (7-9Years Old)**Kavoc**£14.02**8 rev1y ago](https://www.amazon.co.uk/dp/B0F9PFL8N4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morph Pinstripe Patriarch Suit Hand Costume Men XXXL**Morph**£22.61**4.4★**▲ 1000%**](https://www.amazon.co.uk/dp/B0DY879BC9) [**Morph Pinstripe Patriarch Suit Hand Costume Men XXL**Morph**£24.97**4.4★**▲ 1000%**](https://www.amazon.co.uk/dp/B0DY89G6YL) [**Chaks - Wednesday Gomez Addams Costume 4-Piece Adult Costume Outfit for Halloween and Carnival**Chaks**£31.12**2.3★**▲ 879%**](https://www.amazon.co.uk/dp/B0CX33P5CC) [**Kavoc 3Pcs Halloween Costume Set Including Black White Striped T-shirt Black Socks Shorts (7-9Years Old)**Kavoc**£14.02**4.9★**▲ 752%**](https://www.amazon.co.uk/dp/B0F9PFL8N4) [**YUDATPG Men Tuxedo Suits Slim Fit Tailcoat Jacket Black**YUDATPG**£38.34**3.6★**▲ 729%**](https://www.amazon.co.uk/dp/B0BLVT9C9K)
**~~View all trending →~~**
## **What buyers say about addams family costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**50%
*“Great value looked good for money paid”*
**Brightness/Shine/Glow**25%
*“Shiny”*
### **What buyers complain about **
**Thin**50%
*“very thin material”*
### **Top return reasons **
**Size-Overall**42%
**Material Quality**19%
**Quality-Overall**16%
**Advertised Vs Actual Product**10%
**Thickness**3%
**Defective Material/Parts**3%
**Comfort-Overall**2%
**Arm Fit**2%
**Stitch/Finish/Polish**2%
## **Common questions**
- **Is addams family costume profitable to sell on Amazon United Kingdom?**
- The niche generates £21K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the addams family costume niche?**
- 9 brands and 12 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in addams family costume?**
- Top complaints mined from reviews: Thin. The return rate is 5.5% — above our launch gate.
- **When does demand for addams family costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 129.4× the quietest.
- **What does it cost to enter the addams family costume niche?**
- Listings span £10.40–£39.65; the average listing price is £25.61 (sweet spot $15–$100). The average incumbent carries 77 reviews — the moat a new listing must climb.
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