---
title: "67 Plush — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/67-plush"
last_updated: "2026-07-31T09:24:49.257Z"
locale: en
meta:
description: "Niche score 53/100 · £77K/yr market · 184K searches/yr · £8.97 avg price. Soft demand (-58.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £77K/yr market · 184K searches/yr · £8.97 avg price. Soft demand (-58.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "67 Plush — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **67 plush**
**Worth a look**
Shows a thin review moat (29 avg reviews), but soft demand (-58.1% this quarter) keeps it on the watch list.
Market size 19Growth 0Conversion 56Competition 70Returns 97Price range 3Avg price 25Brand share 89Review moat 99Quality gap 89
**Review moat**
**Incredible****28.52**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£8.97**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£77K**
£77K/yr · 184K searches
**Price range**
**Bad****£4.27–£15.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-58.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, 67 plush is a £77K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **67 plush market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£72K–£90K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#1,367**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **20.2%**
- **Avg brand age**
- **12 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **
**Sellers**
**31**
**Top-5 brand share**
**46%**
Top 20: 93%
**Top-5 click share**
**43%**
Top 20: 87%
**Open market**
**47%**
- Ashloter12% - Dlishka11% - Whaikin8% - SOMUSICTY8% - Hyhuiyin7% - Wsndyjia7%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -58.1% search growth over the last 90 days.
18K13KHoliday '25Dec '25Jan '26Feb '26Mar '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/67-plush/trend)
## **Top 67 plush search terms**
- **67 plush**80K/yr-51.0%3.6% conv. - **67 toy**30K/yr-61.8%1.9% conv. - **67 teddy**19K/yr-62.4%6.5% conv. - **67 toys**12K/yr-46.4%1.4% conv. - **6 7 plush**11K/yr-78.5%8.7% conv. - **67 brainrot**12K/yr-61.8%3.4% conv. - **6 7 teddy**6K/yr-70.3%9.3% conv. - **67 plushie**5K/yr-75.9%4.8% conv. - **67 plush toy**4K/yr-74.8%8.7% conv. - **6 7 plushies**5K/yr-58.1%8.3% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/67-plush/search-terms)
## **Top 67 plush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£5K9%£7K12%£9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ashloter 67 Brainrot Teddy Plush Steal a Italian Brain Rot Cute Soft Plushies Stuffed Animal Gifts for Adult Fans Decoration (1pcs)**Ashloter**£9.70**4.4★34 rev](https://www.amazon.co.uk/dp/B0G1K5B7QS) [2**Dlishka Steal A Brainrot Plush Cute Italian Toy Tralalero Shark Plush Funny Stuffed Animal Gifts For Fans Perfect Soft Plushies Toy For Decoration And Collection (67)**Dlishka**£8.70**4.6★237 rev](https://www.amazon.co.uk/dp/B0G3NFLCPM) [3**SOMUSICTY 67 Brainrot Plush Teddy 67 brainrot plushies Italian Brain rot Plush Brain rot Teddy for Kids Boys Girls Birthday Present Gifts Age 6+ (blue)**SOMUSICTY**£11.21**2.9★36 rev](https://www.amazon.co.uk/dp/B0G2WNZBP8) [4**Wsndyjia Steal a Brainrot 67 Plush Cute Funny Stuffed Animals Gifts for Fans Soft Plushies for Cushion Pillow Bed Pillows Decoration And Collection for Valentines Day Gifts(1Pc)**Wsndyjia**£10.73**3.8★7 rev](https://www.amazon.co.uk/dp/B0G4LTXSW6) [5**Hyhuiyin Steal a Brainrot Plush 67 Plush Toy Pillow Doll Emotional Support Plushie Adorable Soft Stuffed Animals Figure Plushies Decoration and Collection Cute Toys Gifts for Girls Boys Fans**Hyhuiyin**£8.04**4.2★54 rev](https://www.amazon.co.uk/dp/B0G3C24NGP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**67 Brainrot Figure Pink Gradient Steal a Brainrot 67 Ornament Funny 67 Brainrot Toy Desktop Decor Collectible Brainrot Action Figure Creative Desk Decorations Gift for Girls Adults**Generic**£4.27**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GQY35PDY) [**ToqoGeri Plush Toy 67 Plush for Gifting Soft Blue Cave Character 67 Toy with Detailed Features Collectible 67 Plush Doll**ToqoGeri**£6.90**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GQBCKP31) [**AFORENTIER Steal a Brainrot Plush 67 Plush Stuffed Animals Pillow Doll Cute Toys Gifts for Fans Girls Boys Birthday Present**AFORENTIER**£9.39**8 rev6mo ago](https://www.amazon.co.uk/dp/B0GHN2BFGG) [**Copbopwn 67 Toy 3D Printed Brainrot Toys 2.7 Inch Steal a Brainrot Rot Figure 67 Collectible Toys Funny Collectible Brainrot Figure Desk Decorations & Gifts for Boys and Girls**Copbopwn**£5.08**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GFTF2F7V) [**Scratch Art Steal a Brainrot Plush 67 Plush Brain rot Teddy | 67 brainrot plushies | Adorable Tralalero Tralala Plush Toys | Collectible Gifts for Kids Girls Boys Adults Birthday Present**Scratch Art**£7.42**13 rev6mo ago](https://www.amazon.co.uk/dp/B0GDWKF8KT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scratch Art Steal a Brainrot Plush 67 Plush Brain rot Teddy | 67 brainrot plushies | Adorable Tralalero Tralala Plush Toys | Collectible Gifts for Kids Girls Boys Adults Birthday Present**Scratch Art**£7.42**3.7★**▲ 440%**](https://www.amazon.co.uk/dp/B0GDWKF8KT) [**67 Brainrot Figure Pink Gradient Steal a Brainrot 67 Ornament Funny 67 Brainrot Toy Desktop Decor Collectible Brainrot Action Figure Creative Desk Decorations Gift for Girls Adults**Generic**£4.27**0.0★**▲ 436%**](https://www.amazon.co.uk/dp/B0GQY35PDY) [**ToqoGeri Plush Toy 67 Plush for Gifting Soft Blue Cave Character 67 Toy with Detailed Features Collectible 67 Plush Doll**ToqoGeri**£6.90**3.0★**▲ 372%**](https://www.amazon.co.uk/dp/B0GQBCKP31) [**TOGETDREAM 67 Plush Steal a Brainrot Plush Brainrot Toys Soft Brain Rot Plushies Emotional Support Plushies Stuffed Animals Plushie Doll for Game Fans Kids Adults Birthday Present**TOGETDREAM**£6.76**4.6★**▲ 336%**](https://www.amazon.co.uk/dp/B0G9GDHMTX) [**InteDesign 9.8 Steal a Brainrot Plush Cute Italian 67 Tralalero Shark Strawberry Elephant Stuffed Animals Soft Emotional Support Plushie Toy for Decoration Collection And Fans Gift (67)**InteDesign**£5.93**3.4★**▲ 306%**](https://www.amazon.co.uk/dp/B0G9254PK5)
**~~View all trending →~~**
## **What buyers say about 67 plush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**39%
*“The plushie itself feels of good quality”*
**Value For Money**9%
*“Well worth the money”*
**Gifting Purpose**7%
*“Present”*
**Fun/Entertainment Experience**5%
*“Kids might still enjoy it”*
**Soft Feel**5%
*“very soft”*
**Size-Overall**5%
*“Brilliant size”*
**Developmental Needs**4%
*“Great item for autistic great grandson”*
**Shape/Style**3%
*“The shape is brilliant and fun”*
**Collectibles**3%
*“Would happily buy more characters from the collection”*
**Color**3%
*“Its colourful, silly, and definitely appealed to him straight away, so as a novelty gift it did the job”*
### **What buyers complain about **
**Quality-Overall**31%
*“Rubbish quality”*
**Advertised Vs Actual Product**14%
*“Doesn't even look like the number 6”*
**Stitch/Finish/Polish**8%
*“when arrived stitching wasnt great”*
**Value For Money**8%
*“Not worth the money at all”*
**Size-Overall**5%
*“Its a bit small”*
**Defective Material/Parts**4%
*“pieces dont fit together, some snapped, waste of money”*
**Assembly/Installation**4%
*“The pieces dont fit together properly”*
**Durability**3%
*“Poorly made and didn't fit together easily, falls apart easily also”*
**Gifting Purpose**3%
*“Disappointed as it was a birthday gift”*
**Developmental Needs**3%
*“Not for kids”*
### **Top return reasons **
**Advertised Vs Actual Product**38%
**Quality-Overall**22%
**Size-Overall**14%
**Stitch/Finish/Polish**11%
**Defective Material/Parts**4%
**Assembly/Installation**1%
**Print Quality**1%
**Durability**1%
**Value For Money**1%
**Design-Overall**1%
## **Common questions**
- **Is 67 plush profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 33 tracked products. 0 of 32 products launched in the last 360 days are still selling. 90-day search growth is -58.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the 67 plush niche?**
- 28 brands and 31 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in 67 plush?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Stitch/Finish/Polish. The return rate is 0.7%.
- **What does it cost to enter the 67 plush niche?**
- Listings span £4.27–£15.32; the average listing price is £8.97 (sweet spot $15–$100). The average incumbent carries 29 reviews — the moat a new listing must climb.
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