---
title: "Search terms — 500 piece jigsaw puzzles for adults - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/500-piece-jigsaw-puzzles-for-adults/search-terms"
last_updated: "2026-07-31T09:55:27.715Z"
locale: en
meta:
  description: "Niche score 55/100 · £448K/yr market · 893K searches/yr · £12.55 avg price. Soft demand (-31.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £448K/yr market · 893K searches/yr · £12.55 avg price. Soft demand (-31.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 500 piece jigsaw puzzles for adults - Flapen"
---

# **500 piece jigsaw puzzles for adults**

**Worth a look**

Shows low returns (0.7%), but soft demand (-31.5% this quarter) keeps it on the watch list.

Market size 58Growth 9Conversion 50Competition 92Returns 97Price range 44Avg price 55Brand share 46Review moat 81Quality gap 27

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Review moat**

**Great****388.28**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£448K**

£448K/yr · 893K searches

**Avg price**

**Good****£12.55**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£3.74–£24.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-31.5%**

90-day search growth — must beat 0% to launch