---
title: "Products — world map - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/world-map/products"
last_updated: "2026-07-31T17:58:57.267Z"
locale: en
meta:
  description: "Niche score 46/100 · £322K/yr market · 585K searches/yr · £24.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £322K/yr market · 585K searches/yr · £24.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — world map - Flapen"
---

# **world map**

**Skip it**

Soft demand (-16.8% this quarter) — this niche doesn't clear our bar today.

Market size 52Growth 17Conversion 28Competition 43Returns 88Price range 84Avg price 95Brand share 24Review moat 52Quality gap 42

**Avg price**

**Incredible****£24.90**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£4.10–£82.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£322K**

£322K/yr · 585K searches

**Review moat**

**Good****1,426.65**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-16.8%**

90-day search growth — must beat 0% to launch