---
title: "World Map — £322K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/world-map"
last_updated: "2026-07-31T15:59:38.134Z"
locale: en
meta:
description: "Niche score 46/100 · £322K/yr market · 585K searches/yr · £24.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £322K/yr market · 585K searches/yr · £24.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "World Map — £322K/yr Amazon UK Niche (2026) - Flapen"
---
# **world map**
**Skip it**
Soft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Market size 52Growth 17Conversion 28Competition 43Returns 88Price range 84Avg price 95Brand share 24Review moat 52Quality gap 42
**Avg price**
**Incredible****£24.90**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£4.10–£82.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£322K**
£322K/yr · 585K searches
**Review moat**
**Good****1,426.65**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-16.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, world map is a £322K/yr Amazon United Kingdom market (585K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **world map market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£249K–£311K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**7%**
- Hambli32% - Maps International30% - Splosh21% - World Of Wallcharts5% - CANVASCALE3% - Hyper Mart3% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.
10K6KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/world-map/trend)
## **Top world map search terms**
- **world map**154K/yr-23.5%2.7% conv. - **world map pin board**90K/yr-11.9%0.9% conv. - **map**74K/yr-4.1%0.3% conv. - **world map poster**44K/yr-15.3%3.8% conv. - **map of the world**40K/yr-26.5%1.7% conv. - **world map wall art**39K/yr-27.6%0.3% conv. - **travel map with pins**26K/yr-3.0%0.6% conv. - **travel map**19K/yr-4.3%0.3% conv. - **world map canvas**16K/yr-38.4%0.0% conv. - **world map push pin**10K/yr+6.8%0.3% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/world-map/search-terms)
## **Top world map products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£32K20%£64K30%£97K40%£129K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**World Map Poster for Wall A1 84x60cm - Political Write On Wipe Off Gloss**Hambli**£8.04**4.5★1,515 rev](https://www.amazon.co.uk/dp/B09K5RX3X5) [2**World Map Detailed - Updated 2026 - Silk Art Paper - Folded 84.1 x 59.4 cm**Maps International**£7.84**4.4★282 rev](https://www.amazon.co.uk/dp/B0CXF199DQ) [3**World Map - Updated 2025 - Front Sheet Lamination - 118.9 x 84.1 cm**Maps International**£17.73**4.6★1,694 rev](https://www.amazon.co.uk/dp/B083NY53SX) [4**Splosh Travel Map - Desk World Map Pin Board in Grey Wooden Frame. World Map Cork Board with 100 Pins in 2 Colours to Mark Your Past and Future Adventures Framed World Maps for Desks.**Splosh**£21.02**4.4★1,065 rev](https://www.amazon.co.uk/dp/B0D78ZSZBD) [5**Splosh Travel Map - XL Desk World Map Pin Board in Black Wooden Frame. World Map Cork Board with 100 Pins in 2 Colours to Mark Your Past and Future Adventures Framed World Maps for Desks.**Splosh**£21.10**4.4★1,065 rev](https://www.amazon.co.uk/dp/B0D9QFPW91)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Framed Push Pin Classic World Travel Map - Canvas Pin Board White Frame with Pins - Travel Map Pin Board Gift - Maps International**Maps International**£39.81**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GXWNM7GD) [**Kids World Map Poster 84x60cm - Illustrated Search & Find 150 Pictures**Hambli**£7.98**75 rev8mo ago](https://www.amazon.co.uk/dp/B0G3BK7V97) [**Framed Push Pin World Travel Map - Updated 2026 - Canvas Pin Board Black**Maps International**£40.36**8,836 rev10mo ago](https://www.amazon.co.uk/dp/B0FSDL987Q) [**Childrens World Map Poster Large A1 Illustrated Wall Map for Kids**World Of Wallcharts**£6.75**125 rev1y ago](https://www.amazon.co.uk/dp/B0DZ2ZBGVK) [**Splosh Travel Map - XL Desk World Map Pin Board in Black Wooden Frame. World Map Cork Board with 100 Pins in 2 Colours to Mark Your Past and Future Adventures Framed World Maps for Desks.**Splosh**£21.10**1,065 rev2y ago](https://www.amazon.co.uk/dp/B0D9QFPW91)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Framed Push Pin Classic World Travel Map - Canvas Pin Board White Frame with Pins - Travel Map Pin Board Gift - Maps International**Maps International**£39.81**5.0★**▲ 357%**](https://www.amazon.co.uk/dp/B0GXWNM7GD) [**Kids World Map Poster 84x60cm - Illustrated Search & Find 150 Pictures**Hambli**£7.98**4.6★**▲ 236%**](https://www.amazon.co.uk/dp/B0G3BK7V97) [**Canvas World Map with Cork Pin Board - English Lettering - Decorative Wall Decoration for All Rooms - Canvas Pictures with World Map Motif (70x50 cm Pattern 3)**CANVASCALE**£82.36**4.5★**▲ 108%**](https://www.amazon.co.uk/dp/B0CJ49PKCV) [**Canvas World Map with Cork Pin Board - English Lettering - Decorative Wall Decoration for All Rooms - Canvas Pictures with World Map Motif (70x50 cm Pattern 4)**CANVASCALE**£82.57**4.5★**▲ 60%**](https://www.amazon.co.uk/dp/B0CJ3ZC6XY) [**Splosh Travel Map - XL Desk World Map Pin Board in Black Wooden Frame. World Map Cork Board with 100 Pins in 2 Colours to Mark Your Past and Future Adventures Framed World Maps for Desks.**Splosh**£21.10**4.4★**▲ 47%**](https://www.amazon.co.uk/dp/B0D9QFPW91)
**~~View all trending →~~**
## **What buyers say about world map**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great quality and clear locations”*
**Size-Overall**17%
*“Brilliant size”*
**Color**14%
*“bright colours”*
**Value For Money**8%
*“Great value”*
**Advertised Vs Actual Product**7%
*“Arrived as promised”*
**Paper Quality**5%
*“This map is on glossy reasonably thick paper”*
**Fun/Entertainment Experience**4%
*“A lovely, simple way to make learning feel more fun”*
**Ease Of Use**3%
*“easy to use”*
**Display Colors**3%
*“Lovely map showing the countries of the world in clear colour”*
**Display-Overall**3%
*“Great poster that I have used for a display in the school I work in”*
### **What buyers complain about **
**Quality-Overall**13%
*“Cheap quality”*
**Paper Quality**12%
*“Disappointed as its a paper copy”*
**Advertised Vs Actual Product**9%
*“False advertising”*
**Print Quality**8%
*“It's not well made, or printed”*
**Value For Money**8%
*“Now I know why it was way cheaper than the others”*
**Wrinkles**6%
*“comes folded so it has horrible creases all over it”*
**Mounting**4%
*“Loose Mount”*
**Durability**4%
*“sadly it just fell apart splitting at its folds so didn't last a week”*
**Size-Overall**3%
*“Small size”*
**Brightness/Shine/Glow**2%
*“Creases easily and too shiny for me”*
### **Top return reasons **
**Size-Overall**53%
**Quality-Overall**6%
**Paper Quality**4%
**Advertised Vs Actual Product**4%
**Print Quality**4%
**Defective Material/Parts**3%
**Wrinkles**3%
**Double-Sided Printing**3%
**Strength**3%
**Value For Money**2%
## **Common questions**
- **Is world map profitable to sell on Amazon United Kingdom?**
- The niche generates £322K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the world map niche?**
- 10 brands and 18 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in world map?**
- Top complaints mined from reviews: Quality-Overall, Paper Quality, Advertised Vs Actual Product. The return rate is 1.4%.
- **When does demand for world map peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the world map niche?**
- Listings span £4.10–£82.57; the average listing price is £24.90 (sweet spot $15–$100). The average incumbent carries 1,427 reviews — the moat a new listing must climb.
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