---
title: "Reviews — whiteboard - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/whiteboard/reviews"
last_updated: "2026-07-31T13:15:15.253Z"
locale: en
meta:
  description: "Niche score 54/100 · £1.7M/yr market · 2.6M searches/yr · £15.08 avg price. Soft demand (-21.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £1.7M/yr market · 2.6M searches/yr · £15.08 avg price. Soft demand (-21.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — whiteboard - Flapen"
---

# **whiteboard**

**Worth a look**

Shows low returns (0.8%), but soft demand (-21.1% this quarter) keeps it on the watch list.

Market size 90Growth 14Conversion 54Competition 44Returns 96Price range 72Avg price 75Brand share 38Review moat 21Quality gap 42

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.7M**

£1.7M/yr · 2.6M searches

**Avg price**

**Great****£15.08**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£6.61–£36.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****12,088.95**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-21.1%**

90-day search growth — must beat 0% to launch