---
title: "Whiteboard — £1.7M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/whiteboard"
last_updated: "2026-07-31T11:28:26.869Z"
locale: en
meta:
description: "Niche score 54/100 · £1.7M/yr market · 2.6M searches/yr · £15.08 avg price. Soft demand (-21.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £1.7M/yr market · 2.6M searches/yr · £15.08 avg price. Soft demand (-21.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Whiteboard — £1.7M/yr Amazon UK Niche (2026) - Flapen"
---
# **whiteboard**
**Worth a look**
Shows low returns (0.8%), but soft demand (-21.1% this quarter) keeps it on the watch list.
Market size 90Growth 14Conversion 54Competition 44Returns 96Price range 72Avg price 75Brand share 38Review moat 21Quality gap 42
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.7M**
£1.7M/yr · 2.6M searches
**Avg price**
**Great****£15.08**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.61–£36.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****12,088.95**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, whiteboard is a £1.7M/yr Amazon United Kingdom market (2.6M searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **whiteboard market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£1.5M–£1.9M**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**14%**
- Amazon Basics41% - VIZ-PRO25% - DumanAsen8% - QUEENLINK4% - ENOCENT4% - Ledivion3% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.
60K40KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/whiteboard/trend)
## **Top whiteboard search terms**
- **whiteboard**1.5M/yr-26.9%3.0% conv. - **white board**535K/yr-7.8%3.5% conv. - **magnetic whiteboard**138K/yr-17.3%1.8% conv. - **large whiteboard**68K/yr-19.1%2.5% conv. - **whiteboards**51K/yr-8.3%1.3% conv. - **big whiteboard**40K/yr-42.2%1.9% conv. - **white boards**30K/yr-13.0%1.9% conv. - **magnetic white board**25K/yr-9.0%2.0% conv. - **wipe board**25K/yr-12.4%3.4% conv. - **large whiteboard for wall**25K/yr-16.0%3.1% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/whiteboard/search-terms)
## **Top whiteboard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£173K20%£346K30%£519K40%£692K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Magnetic Dry Wipe Whiteboard Dry Erase Aluminum Frame Magnetic Bulletin Board Adhesive Wall Mount for Home Office School 28 x 36 cm**Amazon Basics**£8.13**4.5★49,650 rev](https://www.amazon.co.uk/dp/B085PH6Z51) [2**VIZ-PRO Magnetic Whiteboard with Silver Aluminium Frame 90 x 60 cm**VIZ-PRO**£20.13**4.5★33,893 rev](https://www.amazon.co.uk/dp/B00U398RDU) [3**Amazon Basics Magnetic Whiteboard with Aluminum Frame Pen Tray 6 Magnets 1 Eraser and 2 Markers for Office and Home Use Wall mounted Dry-Erase Dry-Wipe 90 x 60 cm**Amazon Basics**£20.80**4.5★49,650 rev](https://www.amazon.co.uk/dp/B077TD1JRS) [4**Amazon Basics Magnetic Whiteboard with Aluminum Frame Pen Tray 6 Magnets 1 Eraser and 2 Markers for Office and Home Use Wall mounted Dry-Erase Dry-Wipe 60 x 45 cm**Amazon Basics**£14.17**4.5★49,650 rev](https://www.amazon.co.uk/dp/B077TGBB72) [5**Dry Erase Whiteboard DumanAsen Double Sided White Board with Dry Erase Pens and Eraser for School Home Office Remote Learning (Black 30cm*21cm) whiteboard Size: 12x8inch**DumanAsen**£6.61**4.4★2,299 rev](https://www.amazon.co.uk/dp/B0B36L2QSH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dry Erase Board - Dry Erase Magnetic Portable Whiteboard | Meeting Rooms Writing Board | for Home Kitchen Bedroom Office Meeting Room School Dormitory Classroom Bookroom Men**Generic**£9.60**0 rev6mo ago](https://www.amazon.co.uk/dp/B0GKDX8HWH) [**A3 Whiteboard - Magnetic Whiteboard with White Board Markers and Erasers Smooth Writing and Easy to Dry Wipe Suitable for Kids Writing & Drawing School Home Office and Remote Learning**ENOCENT**£10.66**49 rev6mo ago](https://www.amazon.co.uk/dp/B0GHQTPR8M) [**2 Pack A4 Whiteboard Mini Dry Erase White Board Durable Portable White Boards for Students with 10 Pens and 2 Erasers Small Whiteboard for Home Classroom Office**Kioneer**£6.74**173 rev1y ago](https://www.amazon.co.uk/dp/B0F1ZYWMVQ) [**60 x 40cm Magnetic Whiteboard with Pen Tray & Silver Aluminium Frame**ATEK**£11.35**192 rev2y ago](https://www.amazon.co.uk/dp/B0DB2CPKZB) [**Magnetic White Board Dry Wipe 90 x 60 cm Aluminium Frame Whiteboard for Walls in Home Office and School**Ledivion**£18.35**467 rev2y ago](https://www.amazon.co.uk/dp/B0D5R31F2P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**A3 Whiteboard - Magnetic Whiteboard with White Board Markers and Erasers Smooth Writing and Easy to Dry Wipe Suitable for Kids Writing & Drawing School Home Office and Remote Learning**ENOCENT**£10.66**4.5★**▲ 339%**](https://www.amazon.co.uk/dp/B0GHQTPR8M) [**Dry Erase Board - Dry Erase Magnetic Portable Whiteboard | Meeting Rooms Writing Board | for Home Kitchen Bedroom Office Meeting Room School Dormitory Classroom Bookroom Men**Generic**£9.60**0.0★**▲ 291%**](https://www.amazon.co.uk/dp/B0GKDX8HWH) [**60 x 40cm Magnetic Whiteboard with Pen Tray & Silver Aluminium Frame**ATEK**£11.35**4.4★**▲ 154%**](https://www.amazon.co.uk/dp/B0DB2CPKZB) [**Amazon Basics Magnetic Dry Wipe Whiteboard Dry Erase Aluminum Frame Magnetic Bulletin Board Adhesive Wall Mount for Home Office School 28 x 36 cm**Amazon Basics**£8.13**4.5★**▲ 93%**](https://www.amazon.co.uk/dp/B085PH6Z51) [**Amazon Basics Magnetic Whiteboard with Aluminum Frame Pen Tray 6 Magnets 1 Eraser and 2 Markers for Office and Home Use Wall mounted Dry-Erase Dry-Wipe 90 x 60 cm**Amazon Basics**£20.80**4.5★**▲ 46%**](https://www.amazon.co.uk/dp/B077TD1JRS)
**~~View all trending →~~**
## **What buyers say about whiteboard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“The pens are of a good quality”*
**Size-Overall**13%
*“Good size”*
**Value For Money**11%
*“Excellent value for money”*
**Advertised Vs Actual Product**10%
*“Does the job”*
**Magnetic Strength/Adsorption**8%
*“The magnet is strong”*
**Strength**4%
*“Good sturdy board”*
**Ease Of Use**4%
*“easy to use”*
**Writing Experience**3%
*“The smooth writing experience is generally true”*
**Document Organizing/Classification**3%
*“Great for keeping notes”*
**Erasability**3%
*“The eraser work perfectly so all the writing disappears fully”*
### **What buyers complain about **
**Quality-Overall**22%
*“Not great quality control”*
**Magnetic Strength/Adsorption**12%
*“Not very magnetic”*
**Ease Of Cleaning**7%
*“Doesnt wipe clean properly”*
**Size-Overall**6%
*“screws to a bigger size”*
**Value For Money**5%
*“Waste of £20”*
**Defective Material/Parts**4%
*“Missing accessories amd slight damage”*
**Durability**4%
*“Bent after a few weeks of purchasing”*
**Dry/Empty Ink**3%
*“Not as advertised Dry markers not included”*
**Strength**2%
*“Had to throw straight in the trash, really flimsy and not fit for purpose for my autistic sons pecs board”*
**Scratch Resistance**2%
*“the scratches arent that visible as to make a great difference”*
### **Top return reasons **
**Size-Overall**58%
**Defective Material/Parts**6%
**Scratch Resistance**5%
**Quality-Overall**4%
**Functionality-Overall**2%
**Mounting**2%
**Magnetic Strength/Adsorption**2%
**Wrinkles**2%
**Paper Quality**2%
**Weight Heavy**1%
## **Common questions**
- **Is whiteboard profitable to sell on Amazon United Kingdom?**
- The niche generates £1.7M/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the whiteboard niche?**
- 13 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in whiteboard?**
- Top complaints mined from reviews: Quality-Overall, Magnetic Strength/Adsorption, Ease Of Cleaning. The return rate is 0.8%.
- **When does demand for whiteboard peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the whiteboard niche?**
- Listings span £6.61–£36.46; the average listing price is £15.08 (sweet spot $15–$100). The average incumbent carries 12,089 reviews — the moat a new listing must climb.
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