---
title: "Trend — whiteboard pens - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/whiteboard-pens/trend"
last_updated: "2026-07-31T07:23:32.912Z"
locale: en
meta:
  description: "Niche score 60/100 · £1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — whiteboard pens - Flapen"
---

# **whiteboard pens**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 91Growth 19Conversion 97Competition 63Returns 99Price range 0Avg price 16Brand share 75Review moat 21Quality gap 47

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.8M**

£1.8M/yr · 2.0M searches

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****11,250.16**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-11.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.77**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.71–£11.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100