---
title: "Whiteboard Pens — £1.8M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/whiteboard-pens"
last_updated: "2026-07-31T06:34:40.596Z"
locale: en
meta:
description: "Niche score 60/100 · £1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Whiteboard Pens — £1.8M/yr Amazon UK Niche (2026) - Flapen"
---
# **whiteboard pens**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 91Growth 19Conversion 97Competition 63Returns 99Price range 0Avg price 16Brand share 75Review moat 21Quality gap 47
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.8M**
£1.8M/yr · 2.0M searches
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,250.16**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.77**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.71–£11.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, whiteboard pens is a £1.8M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Sep. Verdict: Worth a look — 60/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **whiteboard pens market data**
- **Units sold / yr**
- **300K–400K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£1.7M–£2.3M**
- units × avg price
- **Conversion rate**
- **15.1%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**89**
**Top-5 brand share**
**60%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 87%
**Open market**
**34%**
- Volcanics20% - STAEDTLER17% - Rainberg8% - maxtek8% - Velleda7% - Autoau7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.
60K40KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/whiteboard-pens/trend)
## **Top whiteboard pens search terms**
- **whiteboard pens**1.1M/yr-14.6%11.5% conv. - **whiteboard markers**187K/yr-11.5%11.3% conv. - **white board pens**134K/yr-0.9%13.0% conv. - **white board markers erasable**120K/yr+6.6%14.5% conv. - **whiteboard pen**53K/yr-4.9%6.6% conv. - **white board markers**46K/yr-2.0%13.1% conv. - **white board pens colour**40K/yr-2.7%14.9% conv. - **dry wipe markers**26K/yr+12.0%13.0% conv. - **dry wipe pens for whiteboard**45K/yr-34.5%15.1% conv. - **dry erase marker**32K/yr-11.8%10.3% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/whiteboard-pens/search-terms)
## **Top whiteboard pens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£88K10%£176K15%£264K20%£352K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Volcanics Whiteboard Pens Fine Tip Dry Wipe Pens 12 Pack**Volcanics**£5.40**4.5★27,842 rev](https://www.amazon.co.uk/dp/B0854KLTZ1) [2**STAEDTLER 351 WP6 Lumocolor Whiteboard Marker Bullet Tip - Assorted Colours (Pack of 6)**STAEDTLER**£6.63**4.7★45,926 rev](https://www.amazon.co.uk/dp/B000J69O8E) [3**Rainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom**Rainberg**£3.40**4.3★141 rev](https://www.amazon.co.uk/dp/B0GGDHRZCK) [4**BIC Velleda Whiteboard Pens - Fine Whiteboard Marker Pens - Assorted Colours Pack of 8**Velleda**£3.36**4.5★27,594 rev](https://www.amazon.co.uk/dp/B001ARZD0E) [5**Autoau 10 pcs Whiteboard Markers Colour Magnetic Whiteboard Pens Fine Tip White Board Pens White Board Markers Erasable Low Odor Dry Wipe Pens for Whiteboard Home School Office Uses**Autoau**£3.32**4.4★2,740 rev](https://www.amazon.co.uk/dp/B0BKZPK3D9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom**Rainberg**£3.40**141 rev6mo ago](https://www.amazon.co.uk/dp/B0GGDHRZCK) [**G4GADGET Whiteboard Pens 4 Pack with Eraser Dry Wipe Marker Pens Black Blue Red Green | Bullet Tip White Board Markers Erasable Low Odour Non-Permanent for School Office & Home**G4GADGET**£3.41**71 rev8mo ago](https://www.amazon.co.uk/dp/B0G1N42643) [**SUQJOY Whiteboard Pens Dry Wipe Whiteboard Markers Bullet Tip Low Odour Wipe Clean Roll-Resistant Cap 12 Colours Pack of 12**SUQJOY**£8.29**71 rev10mo ago](https://www.amazon.co.uk/dp/B0FT2HR5ZC) [**Amazon Basics Low-Odor Dry Erase Whiteboard Markers Chisel Tip 12 Assorted Colors 36 Count**Amazon Basics**£11.67**998 rev1y ago](https://www.amazon.co.uk/dp/B0DNPYQGD8) [**SUIN Whiteboard Pens 12 Colours Dry Wipe Markers Low Odour Whiteboard Markers with Medium Bullet Tip Dry Erase Pens for Classroom Office Home Revision Planning & Colour Coding Pack of 12**SUIN**£7.82**304 rev1y ago](https://www.amazon.co.uk/dp/B0F7RVJ6XG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**G4GADGET Whiteboard Pens 4 Pack with Eraser Dry Wipe Marker Pens Black Blue Red Green | Bullet Tip White Board Markers Erasable Low Odour Non-Permanent for School Office & Home**G4GADGET**£3.41**4.1★**▲ 197%**](https://www.amazon.co.uk/dp/B0G1N42643) [**STAEDTLER 351 WP4-1 Lumocolor Whiteboard Marker Bullet Tip (Pack of 4)**STAEDTLER**£4.30**4.7★**▲ 183%**](https://www.amazon.co.uk/dp/B08R67VHJL) [**STAEDTLER 301 WP6 Whiteboard Pens Assorted Colour Pack of 6**STAEDTLER**£5.40**4.5★**▲ 178%**](https://www.amazon.co.uk/dp/B07KYGN8PH) [**Rainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom**Rainberg**£3.40**4.3★**▲ 173%**](https://www.amazon.co.uk/dp/B0GGDHRZCK) [**Q-Connect Premium Whiteboard Marker Bullet Tip Assorted (Pack of 4) KF26113**Q-Connect**£2.71**4.4★**▲ 167%**](https://www.amazon.co.uk/dp/B001O3PFM0)
**~~View all trending →~~**
## **What buyers say about whiteboard pens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**17%
*“colours are great”*
**Quality-Overall**13%
*“Excellent quality”*
**Value For Money**12%
*“Excellent value for money”*
**Pen/Pencil Quality**8%
*“Great markers”*
**Writing Experience**7%
*“easy to write with”*
**Advertised Vs Actual Product**6%
*“True to description”*
**Erasability**4%
*“Write well clean off easily with the eraser”*
**Ease Of Cleaning**3%
*“cleans off easily”*
**Nib/Tip Quality**2%
*“They are a nice fine nib”*
**Magnetic Strength/Adsorption**2%
*“magnet works well”*
### **What buyers complain about **
**Color**10%
*“Not colourful at all”*
**Durability**8%
*“Not long-lasting”*
**Quality-Overall**8%
*“Unfortunately, the pens are pretty poor quality”*
**Dry/Empty Ink**7%
*“the pens dry almost immediately”*
**Size-Overall**4%
*“Not fit for purpose”*
**Functionality-Overall**4%
*“Didnt show up well”*
**Drying Time**4%
*“never had them dry out that fast”*
**Moist/Dry**3%
*“3 out of 4 of them have already dried up”*
**Display Colors**3%
*“Can barely read some of the colours”*
**Ink Leakage**2%
*“Abnormal ink drying inside”*
### **Top return reasons **
**Functionality-Overall**12%
**Color**10%
**Size-Overall**10%
**Quality-Overall**8%
**Dry/Empty Ink**8%
**Display Colors**6%
**Thin**5%
**Nib/Tip Quality**4%
**Writing Experience**3%
**Compatibility-Overall**3%
## **Common questions**
- **Is whiteboard pens profitable to sell on Amazon United Kingdom?**
- The niche generates £1.8M/yr across 31 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the whiteboard pens niche?**
- 17 brands and 89 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in whiteboard pens?**
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.2%.
- **When does demand for whiteboard pens peak?**
- Demand peaks in Sep; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the whiteboard pens niche?**
- Listings span £2.71–£11.83; the average listing price is £5.77 (sweet spot $15–$100). The average incumbent carries 11,250 reviews — the moat a new listing must climb.
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