---
title: "Products — white pen - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/white-pen/products"
last_updated: "2026-07-31T08:13:29.499Z"
locale: en
meta:
  description: "Niche score 55/100 · £340K/yr market · 506K searches/yr · £6.01 avg price. Soft demand (-23.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £340K/yr market · 506K searches/yr · £6.01 avg price. Soft demand (-23.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — white pen - Flapen"
---

# **white pen**

**Worth a look**

Shows low returns (0.3%), but soft demand (-23.2% this quarter) keeps it on the watch list.

Market size 53Growth 13Conversion 92Competition 56Returns 98Price range 42Avg price 17Brand share 59Review moat 33Quality gap 67

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£340K**

£340K/yr · 506K searches

**Price range**

**Okay****£2.46–£24.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,200.21**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£6.01**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-23.2%**

90-day search growth — must beat 0% to launch