---
title: "White Pen — £340K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/white-pen"
last_updated: "2026-07-31T08:56:31.002Z"
locale: en
meta:
description: "Niche score 55/100 · £340K/yr market · 506K searches/yr · £6.01 avg price. Soft demand (-23.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £340K/yr market · 506K searches/yr · £6.01 avg price. Soft demand (-23.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Pen — £340K/yr Amazon UK Niche (2026) - Flapen"
---
# **white pen**
**Worth a look**
Shows low returns (0.3%), but soft demand (-23.2% this quarter) keeps it on the watch list.
Market size 53Growth 13Conversion 92Competition 56Returns 98Price range 42Avg price 17Brand share 59Review moat 33Quality gap 67
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£340K**
£340K/yr · 506K searches
**Price range**
**Okay****£2.46–£24.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,200.21**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.01**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-23.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, white pen is a £340K/yr Amazon United Kingdom market (506K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white pen market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£361K–£481K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#175**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 89%
**Open market**
**26%**
- SAKURA34% - Liquidraw16% - ARTISTRO8% - uni-ball5% - DomoJoy5% - SMOOTHERPRO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/white-pen/trend)
## **Top white pen search terms**
- **white pen**110K/yr-15.8%10.8% conv. - **white gel pen**114K/yr-27.5%11.1% conv. - **white pens**41K/yr-27.9%6.6% conv. - **gelly roll pens**35K/yr-20.3%3.5% conv. - **sakura gelly roll pens**31K/yr-0.9%3.7% conv. - **white gel pens**33K/yr-17.5%8.7% conv. - **white pens for art**30K/yr-36.7%8.7% conv. - **white ink pen**13K/yr-21.6%7.4% conv. - **white gel pens for art**14K/yr-32.9%10.4% conv. - **white fine liner art pen**10K/yr-18.0%6.1% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/white-pen/search-terms)
## **Top white pen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£34K20%£68K30%£102K40%£136K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sakura Gelly Roll Basic White Gel Pen Set of 3 Assorted Sizes | Opaque Pens for Highlights Drawing & Crafts**SAKURA**£4.84**4.4★17,490 rev](https://www.amazon.co.uk/dp/B07J3BR84T) [2**Liquidraw White Gel Pen | 0.8 mm Fine Point Gel Pen For Artists | Ideal for Highlighting Colouring Drawing Writing & Sketching | Ideal for Writing On Black Paper | Must-Have Art Supplies**Liquidraw**£2.46**4.1★3,294 rev](https://www.amazon.co.uk/dp/B098MVTR43) [3**Uni-Ball UM-153 Signo Broad Point Gel Pen - White - by Uni-ball (Pack of 3)**uni-ball**£5.17**4.6★13,089 rev](https://www.amazon.co.uk/dp/B00KK6X7CW) [4**White Gel Pen 6PCS White Pen Set 0.5mm/0.7/1.2/2.0/4.0/BR soft tip Acrylic Gel Pens for Art Highlight Permanent Ink for Black Paper Sketching Scrapbook Journaling Marking and Altering**DomoJoy**£5.85**4.2★54 rev](https://www.amazon.co.uk/dp/B0FQP2NNFQ) [5**SMOOTHERPRO White Gel Pen White Ink Pen for Black Paper 0.6mm Fine Tip**SMOOTHERPRO**£3.60**4.2★560 rev](https://www.amazon.co.uk/dp/B0D21Q57CB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zidoley White Gel Pens 8 Pack White Pen Set with 0.6mm 0.8mm 1.0mm Tips Pens for Art for Drawing Journaling Scrapbooking Highlight on Black Paper**Zidoley**£4.71**17 rev4mo ago](https://www.amazon.co.uk/dp/B0GRH9LN6J) [**White Pen Set - 2 Gel 1 Liquid Highlighter 2 Fine/Brush Acrylic Markers**KASAFE**£5.23**94 rev6mo ago](https://www.amazon.co.uk/dp/B0FYL5465Y) [**GADITIEK White Gel Pens Set 6 Pack 0.6/0.8/1.0/1.2/2.0/4.0mm Fine to Bold Tip White Pens for Art Drawing Highlighting Black Paper Scrapbooking Card Making Outlining**GADITIEK**£5.49**50 rev7mo ago](https://www.amazon.co.uk/dp/B0G4Q99RYL) [**White Gel Pens 4PCS White Pens 0.6/0.8/1/2mm Ink Pens Line Drawing Pen for Artists Highlight Rollerball Pens for Black Paper Sketching Drawing Illustration**ARIEL-GXR**£4.26**587 rev8mo ago](https://www.amazon.co.uk/dp/B0G1YFGFWC) [**Hyleon White Gel Pen 3Pcs White Highlighter Pens for Art 0.6/0.8/1mm**Hyleon**£3.43**9 rev9mo ago](https://www.amazon.co.uk/dp/B0FX244V8L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pinturale Arts White Paint Pen | Set 4 White Acrylic Paint Pen Dual Tip (Fine 0 7mm and Medium 3mm) For Black Paper Ceramics Stones Glass Wood Canvas**Pinturale Arts**£3.17**4.4★**▲ 449%**](https://www.amazon.co.uk/dp/B0DVCNK818) [**White Gel Pens 4PCS White Pens 0.6/0.8/1/2mm Ink Pens Line Drawing Pen for Artists Highlight Rollerball Pens for Black Paper Sketching Drawing Illustration**ARIEL-GXR**£4.26**4.4★**▲ 391%**](https://www.amazon.co.uk/dp/B0G1YFGFWC) [**Zidoley White Gel Pens 8 Pack White Pen Set with 0.6mm 0.8mm 1.0mm Tips Pens for Art for Drawing Journaling Scrapbooking Highlight on Black Paper**Zidoley**£4.71**3.9★**▲ 331%**](https://www.amazon.co.uk/dp/B0GRH9LN6J) [**Yatrosynth 3 Pcs White Pens Permanent Paint Markers 2.0mm Quick for Rocks Fabric Plastic Glass Mugs Ceramic**Yatrosynth**£3.89**4.4★**▲ 294%**](https://www.amazon.co.uk/dp/B0FJS24DQL) [**Liquidraw White Gel Pens - Set of 3 | 0.8mm Fine Point Gel Pen For Artists | Ideal for Highlighting Colouring Drawing Writing & Sketching | Ideal For Writing On Black Paper | Must-Have Art Supplies**Liquidraw**£4.26**4.1★**▲ 251%**](https://www.amazon.co.uk/dp/B0CWFJ8ZQP)
**~~View all trending →~~**
## **What buyers say about white pen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“it is nice to have the variety”*
**Value For Money**9%
*“Good for the price”*
**Pen/Pencil Quality**9%
*“Excellent quality pens at a great price”*
**Advertised Vs Actual Product**6%
*“Do the job”*
**Writing Experience**6%
*“They write smoothly”*
**Color**5%
*“Very bright colours”*
**Ease Of Use**4%
*“Each pen is easy”*
**Cartridge/Ink Quality**4%
*“Quality pens”*
**Efficiency**4%
*“Nice smooth action”*
**Nib/Tip Quality**3%
*“I love that the set includes four different tip sizes”*
### **What buyers complain about **
**Quality-Overall**17%
*“Poor quality”*
**Functionality-Overall**15%
*“Didnt work”*
**Value For Money**6%
*“A waste of money”*
**Durability**6%
*“They have a tendency to just stop working”*
**Color**6%
*“Not that white”*
**Ink Leakage**6%
*“run out of ink almost instantly despite pressing it & shaking it”*
**Writing Experience**5%
*“Did not write smoothly”*
**Moist/Dry**5%
*“Very dry”*
**Dry/Empty Ink**3%
*“6 Dry pens didn't work”*
**Drying Time**3%
*“Completely dried up - unusable after a few months”*
### **Top return reasons **
**Functionality-Overall**28%
**Ink Refill**10%
**Writing Experience**7%
**Dry/Empty Ink**7%
**Quality-Overall**6%
**Size-Overall**4%
**Color**4%
**Nib/Tip Quality**3%
**Value For Money**3%
**Moist/Dry**2%
## **Common questions**
- **Is white pen profitable to sell on Amazon United Kingdom?**
- The niche generates £340K/yr across 28 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the white pen niche?**
- 18 brands and 62 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in white pen?**
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Value For Money. The return rate is 0.3%.
- **When does demand for white pen peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the white pen niche?**
- Listings span £2.46–£24.18; the average listing price is £6.01 (sweet spot $15–$100). The average incumbent carries 3,200 reviews — the moat a new listing must climb.
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