---
title: "Search terms — wedding card - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/wedding-card/search-terms"
last_updated: "2026-07-31T07:23:25.734Z"
locale: en
meta:
  description: "Niche score 67/100 · £346K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · £346K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wedding card - Flapen"
---

# **wedding card**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 94Conversion 81Competition 81Returns 99Price range 0Avg price 11Brand share 82Review moat 87Quality gap 21

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+106.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Great****267.43**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Market size**

**Good****£346K**

£346K/yr · 1.0M searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£3.98**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.55–£8.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")