---
title: "Washable Felt Tip Pens for Children — £85K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/washable-felt-tip-pens-for-children"
last_updated: "2026-07-31T16:57:35.491Z"
locale: en
meta:
description: "Niche score 32/100 · £85K/yr market · 132K searches/yr · £3.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · £85K/yr market · 132K searches/yr · £3.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Washable Felt Tip Pens for Children — £85K/yr Amazon UK Niche (2026) - Flapen"
---
# **washable felt tip pens for children**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 24Conversion 98Competition 14Returns 99Price range 0Avg price 11Brand share 0Review moat 21Quality gap 21
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-2.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£85K**
£85K/yr · 132K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,482.9**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£3.96**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.80–£8.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, washable felt tip pens for children is a £85K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **washable felt tip pens for children market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£79K–£99K**
- units × avg price
- **Conversion rate**
- **16.4%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- CRAYOLA88% - Amazon Basics12%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -2.9% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/washable-felt-tip-pens-for-children/trend)
## **Top washable felt tip pens for children search terms**
- **washable felt tip pens for children**38K/yr-1.2%16.8% conv. - **washable pens**16K/yr+2.5%12.5% conv. - **washable markers**17K/yr-14.0%8.9% conv. - **washable pens for kids**19K/yr-20.4%12.8% conv. - **washable markers for kids**11K/yr+3.6%12.3% conv. - **washable colouring pens for kids**10K/yr-7.9%12.3% conv. - **childrens pens**8K/yr+57.6%3.6% conv. - **washable felt tips**8K/yr-7.4%15.6% conv. - **kids felt tip pens washable**4K/yr+4.0%14.4% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/washable-felt-tip-pens-for-children/search-terms)
## **Top washable felt tip pens for children products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£17K30%£26K40%£34K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 24) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+**CRAYOLA**£3.37**4.7★39,414 rev](https://www.amazon.co.uk/dp/B01BF6F20K) [2**CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+**CRAYOLA**£1.82**4.7★39,414 rev](https://www.amazon.co.uk/dp/B0002HYYDU) [3**Amazon Basics Super Tip 40 Colours Washable Markers Pack of 40 Multicoloured**Amazon Basics**£4.74**4.4★774 rev](https://www.amazon.co.uk/dp/B0DPM79QWL) [4**CRAYOLA Pastel SuperTips Washable Markers - Assorted Colours (Pack of 20) | Premium Felt Tip Pens That Can Easily Wash Off Skin and Clothing | For Ages 3+**CRAYOLA**£3.20**4.6★4,599 rev](https://www.amazon.co.uk/dp/B0BNC5FX47) [5**CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 50) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+**CRAYOLA**£6.65**4.7★7,263 rev](https://www.amazon.co.uk/dp/B008CPJNNU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Super Tip 40 Colours Washable Markers Pack of 40 Multicoloured**Amazon Basics**£4.74**774 rev1y ago](https://www.amazon.co.uk/dp/B0DPM79QWL) [**CRAYOLA SuperTips Washable Markers - Classic & Pastel Colours (Pack of 40) | Premium Felt Tip Pens that Can Easily Wash Off Skin and Clothing | for Ages 3+**CRAYOLA**£8.02**52 rev1y ago](https://www.amazon.co.uk/dp/B0F8P76R9G) [**CRAYOLA Pastel SuperTips Washable Markers - Assorted Colours (Pack of 20) | Premium Felt Tip Pens That Can Easily Wash Off Skin and Clothing | For Ages 3+**CRAYOLA**£3.20**4,599 rev3y ago](https://www.amazon.co.uk/dp/B0BNC5FX47) [**CRAYOLA Pastel SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+**CRAYOLA**£1.80**5,147 rev6y ago](https://www.amazon.co.uk/dp/B08BRYBJJC) [**CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 24) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+**CRAYOLA**£3.37**39,414 rev10y ago](https://www.amazon.co.uk/dp/B01BF6F20K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+**CRAYOLA**£1.82**4.7★**▲ 125%**](https://www.amazon.co.uk/dp/B0002HYYDU) [**CRAYOLA SuperTips Washable Markers - Classic & Pastel Colours (Pack of 40) | Premium Felt Tip Pens that Can Easily Wash Off Skin and Clothing | for Ages 3+**CRAYOLA**£8.02**4.8★**▲ 94%**](https://www.amazon.co.uk/dp/B0F8P76R9G) [**Amazon Basics Super Tip 40 Colours Washable Markers Pack of 40 Multicoloured**Amazon Basics**£4.74**4.4★**▲ 43%**](https://www.amazon.co.uk/dp/B0DPM79QWL) [**CRAYOLA Pastel SuperTips Washable Markers - Assorted Colours (Pack of 20) | Premium Felt Tip Pens That Can Easily Wash Off Skin and Clothing | For Ages 3+**CRAYOLA**£3.20**4.6★**— 5%**](https://www.amazon.co.uk/dp/B0BNC5FX47) [**CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 24) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+**CRAYOLA**£3.37**4.7★**— 10%**](https://www.amazon.co.uk/dp/B01BF6F20K)
**~~View all trending →~~**
## **What buyers say about washable felt tip pens for children**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**40%
*“Colours are good”*
**Value For Money**15%
*“Good price”*
**Quality-Overall**12%
*“I was surprised by the quality of these pens”*
**Washability**7%
*“easy to wash”*
**Fun/Entertainment Experience**3%
*“keeps the kids entertained for hours”*
**Gifting Purpose**3%
*“Gift”*
**Ease Of Use**3%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“As described”*
**Efficiency**2%
*“Works great”*
**Pen/Pencil Quality**1%
*“Great pens”*
### **What buyers complain about **
**Color**35%
*“not all colours as expected”*
**Quality-Overall**12%
*“they just weren't as good as they should have been”*
**Durability**9%
*“don't last much hence why I'm giving 4”*
**Ease Of Cleaning**7%
*“Not really washable”*
**Moist/Dry**7%
*“So dry immediately after opening”*
**Functionality-Overall**6%
*“did not work at all”*
**Grip**3%
*“there's nothing to grip with”*
**Strength**1%
*“My only minor note is that the box is a bit flimsy”*
**Smell**1%
*“Other products have a strong smell that makes me dizzy”*
### **Top return reasons **
**Color**18%
**Functionality-Overall**13%
**Gifting Purpose**12%
**Value For Money**10%
**Quality-Overall**7%
**Size-Overall**5%
**Defective Material/Parts**5%
**Leak-Proof**5%
**Thin**4%
**Thickness**4%
## **Common questions**
- **Is washable felt tip pens for children profitable to sell on Amazon United Kingdom?**
- The niche generates £85K/yr across 10 tracked products. 90-day search growth is -2.9%. Flapen's verdict: Skip it (32/100).
- **How competitive is the washable felt tip pens for children niche?**
- 2 brands and 47 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in washable felt tip pens for children?**
- Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.2%.
- **When does demand for washable felt tip pens for children peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the washable felt tip pens for children niche?**
- Listings span £1.80–£8.02; the average listing price is £3.96 (sweet spot $15–$100). The average incumbent carries 11,483 reviews — the moat a new listing must climb.
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