---
title: "Search terms — wall planner 2023 - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/wall-planner-2023/search-terms"
last_updated: "2026-07-31T17:59:57.867Z"
locale: en
meta:
  description: "Niche score 53/100 · £61K/yr market · 169K searches/yr · £8.61 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £61K/yr market · 169K searches/yr · £8.61 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wall planner 2023 - Flapen"
---

# **wall planner 2023**

**Worth a look**

Shows low returns (0.5%), but a small market ($61K/yr) keeps it on the watch list.

Market size 15Growth 16Conversion 51Competition 69Returns 97Price range 81Avg price 24Brand share 82Review moat 70Quality gap 60

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****£3.12–£70.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****713.9**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Bad****£8.61**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-17.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£61K**

£61K/yr · 169K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")