---
title: "Wall Planner 2023 — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/wall-planner-2023"
last_updated: "2026-07-31T16:52:18.251Z"
locale: en
meta:
description: "Niche score 53/100 · £61K/yr market · 169K searches/yr · £8.61 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £61K/yr market · 169K searches/yr · £8.61 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wall Planner 2023 — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **wall planner 2023**
**Worth a look**
Shows low returns (0.5%), but a small market ($61K/yr) keeps it on the watch list.
Market size 15Growth 16Conversion 51Competition 69Returns 97Price range 81Avg price 24Brand share 82Review moat 70Quality gap 60
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****£3.12–£70.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****713.9**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£8.61**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-17.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£61K**
£61K/yr · 169K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, wall planner 2023 is a £61K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wall planner 2023 market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£86K–£108K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#152**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **83%**
- **Out of stock**
- **24.7%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**53%**
Top 20: 95%
**Top-5 click share**
**43%**
Top 20: 81%
**Open market**
**40%**
- HLDI16% - THE BITS N BOBS SHOP12% - DITI Days9% - evelay9% - Hambli7% - TB1 Products6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/wall-planner-2023/trend)
## **Top wall planner 2023 search terms**
- **wall planner**89K/yr-8.9%5.1% conv. - **year planner**31K/yr-35.5%4.3% conv. - **yearly planner**11K/yr-30.3%2.0% conv. - **wall chart**5K/yr+49.4%3.0% conv. - **wall planners**11K/yr-30.7%1.9% conv. - **large wall planner**5K/yr+3.7%4.9% conv. - **yearly wall planner**5K/yr-23.9%4.5% conv. - **year calendar**6K/yr-49.8%2.4% conv. - **year wall planner**5K/yr-34.3%4.0% conv. - **2024 wall planner**119/yr-36.4%0.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/wall-planner-2023/search-terms)
## **Top wall planner 2023 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£5K12%£7K16%£10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2027 Year Wall Planner A1 Uk Wall Calendar Yearly Planner Large Jan To Dec Full Year Planning Chart Student Family Home School Office Work Study Annual Poster Multi 59.5 x 84.1Cm**HLDI**£4.06**4.6★500 rev](https://www.amazon.co.uk/dp/B0D7M34JF9) [2**A1 Wall Planner 2026 UK - Full Year to View Calendar for Home Office School Teacher - 84cm x 59cm Large Family Yearly Wall Chart (Rainbow)**evelay**£4.60**4.5★988 rev](https://www.amazon.co.uk/dp/B08TM9XW2J) [3**Wall Planner 2026 A2 (59 x 42 cm) Full Year JanDec | Rainbow Design | UK & Ireland Bank Holidays | 170 GSM Silky Paper | Home Office School University | British Made | Folded**DITI Days**£5.96**4.2★167 rev](https://www.amazon.co.uk/dp/B0FYRSH4CX) [4**A2 Size 59.4 x 43cm | Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Yearly Calender**THE BITS N BOBS SHOP**£4.94**4.4★1,732 rev](https://www.amazon.co.uk/dp/B0H2X658TR) [5**Wall Planner 2026 UK - A1 Extra Large 84 x 60cm Colour Full Year Family Planner Calendar 2026 For Home Office Teacher Calendars & Personal Organisers - Columns Edition**Hambli**£7.33**4.3★710 rev](https://www.amazon.co.uk/dp/B0BWS44GWL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**A2 Size 59.4 x 43cm | Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Yearly Calender**THE BITS N BOBS SHOP**£4.94**1,732 rev2mo ago](https://www.amazon.co.uk/dp/B0H2X658TR) [**Academic Year Wall Planner 2026-2027 with Extra Wide Size (120 x 42 cm) | Mid Year 26/27 Wall-Planner Runs Aug 26 to Jul 27 | Excellent for office home and school. | Non Laminated ROLLED DELIVERY**planners4winners**£10.99**2,215 rev3mo ago](https://www.amazon.co.uk/dp/B0GXZS1XZ2) [**Wall Planner 2026 A2 (59 x 42 cm) Full Year JanDec | Rainbow Design | UK & Ireland Bank Holidays | 170 GSM Silky Paper | Home Office School University | British Made | Folded**DITI Days**£5.96**167 rev9mo ago](https://www.amazon.co.uk/dp/B0FYRSH4CX) [**A1 Wall Planner 2026 UK Wall Calendar 2026 Yearly Wall Planner A1 Calendar From Jan To Dec Office Home Weekends highlighted Folded With Extra Notes Space 59.4 x 84.1 cm**HAZZI**£3.50**49 rev9mo ago](https://www.amazon.co.uk/dp/B0FVZBFDGD) [**2026 A1 Size 59.4 x 84.1cm Full Year Large Yearly Wall Planner |2026 Wall Calendar 2026 Planner |Year Chart 2026 |from Jan 2026-Jan 2027 +Mini 2027 Calendar |WallPlanner A1 Calender 2026|Printed in UK**THE BITS N BOBS SHOP**£5.86**1,732 rev10mo ago](https://www.amazon.co.uk/dp/B0FTKJC325)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sasco 2026/27 Academic Year Wall Planner Poster Style Calendar with Wet Wipe Pen & Stickers 91.5x61cm Purple 2026 Calendar UK & ROI Holidays Marked Designed for Teachers and Students**Sasco**£13.43**5.0★**▲ 281%**](https://www.amazon.co.uk/dp/B0FM4772T3) [**A2 Size 59.4 x 43cm | Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Yearly Calender**THE BITS N BOBS SHOP**£4.94**4.4★**▲ 274%**](https://www.amazon.co.uk/dp/B0H2X658TR) [**Academic Year Wall Planner 2026-2027 with Extra Wide Size (120 x 42 cm) | Mid Year 26/27 Wall-Planner Runs Aug 26 to Jul 27 | Excellent for office home and school. | Non Laminated ROLLED DELIVERY**planners4winners**£10.99**4.5★**▲ 274%**](https://www.amazon.co.uk/dp/B0GXZS1XZ2) [**TB1Product 2026-2027 Academic Wall Planner A1 Large 85cm x 58cm Laminated Dry Wipe Wall Calendar 13 Month Year Planner Aug 2026-Aug 2027 with Stickers & Dry Wipe Pen UK Home Office School**TB1 Products**£5.63**4.5★**▲ 258%**](https://www.amazon.co.uk/dp/B0F27ZYPK2) [**AIBULO 2027 Year Wall Planner A1 Large 85cm x 58cm Laminated Calendar with Stickers & Dry Wipe Pen | Unmounted Reusable Annual Organiser for Home Office School Library & Business Use**AIBULO**£5.69**4.7★**▲ 218%**](https://www.amazon.co.uk/dp/B0FHFSDVXK)
**~~View all trending →~~**
## **What buyers say about wall planner 2023**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent product”*
**Ease Of Use**12%
*“Easy to Use”*
**Advertised Vs Actual Product**11%
*“As per description”*
**Size-Overall**9%
*“Great size”*
**Value For Money**8%
*“Good value and exactly what I was looking for”*
**Document Organizing/Classification**6%
*“Great planner”*
**Paper Quality**3%
*“Beautiful, quality calendar on high quality paper”*
**Color**3%
*“Just love the colours of this”*
**Writing Experience**2%
*“Easy to write on”*
**Assembly/Installation**2%
*“Easy set up”*
### **What buyers complain about **
**Value For Money**13%
*“Seemed a bit overpriced for what it was”*
**Size-Overall**11%
*“too big”*
**Adhesion/Stickiness**9%
*“The adhesive provided is simply useless”*
**Quality-Overall**5%
*“Really poor quality for the price”*
**Paper Quality**5%
*“I'd have preferred a slightly heavier paper stock”*
**Advertised Vs Actual Product**4%
*“Beware the false advertising”*
**Connectivity-Overall**4%
*“I also cant connect my events from iPhone/outlook calendar”*
**Thickness**4%
*“The markers are too thick”*
**Writing Experience**3%
*“and no space to write anything”*
**Assembly/Installation**2%
*“Don't like the set up”*
### **Top return reasons **
**Size-Overall**46%
**Functionality-Overall**6%
**Paper Quality**4%
**Quality-Overall**4%
**Connectivity-Overall**3%
**Adhesion/Stickiness**3%
**Compatibility-Overall**3%
**Defective Material/Parts**3%
**Magnetic Strength/Adsorption**3%
**Wrinkles**3%
## **Common questions**
- **Is wall planner 2023 profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 40 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the wall planner 2023 niche?**
- 26 brands and 42 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in wall planner 2023?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Adhesion/Stickiness. The return rate is 0.5%.
- **When does demand for wall planner 2023 peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the wall planner 2023 niche?**
- Listings span £3.12–£70.10; the average listing price is £8.61 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.
## **Related niches in Stationery & Office Supplies**
- 62 [**thank you gift bags**](https://flapen.com/research/uk/stationery-office-supplies/thank-you-gift-bags)£52K/yr+169.9%**Worth a look**- 62 [**money envelopes**](https://flapen.com/research/uk/stationery-office-supplies/money-envelopes)£292K/yr-4.7%**Worth a look**- 62 [**academic wall planner 2024/2025**](https://flapen.com/research/uk/stationery-office-supplies/academic-wall-planner-2024-2025)£10K/yr+216.7%**Worth a look**- 62 [**flower press**](https://flapen.com/research/uk/stationery-office-supplies/flower-press)£211K/yr+49.3%**Worth a look**- 63 [**engagement card**](https://flapen.com/research/uk/stationery-office-supplies/engagement-card)£144K/yr+27.3%**Worth a look**- 63 [**box files**](https://flapen.com/research/uk/stationery-office-supplies/box-files)£773K/yr-23.5%**Worth a look**[**All Stationery & Office Supplies niches **](https://flapen.com/research/uk/stationery-office-supplies)