---
title: "Vision Board — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/vision-board"
last_updated: "2026-07-31T16:51:46.926Z"
locale: en
meta:
description: "Niche score 41/100 · £31K/yr market · 108K searches/yr · £13.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £31K/yr market · 108K searches/yr · £13.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vision Board — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **vision board**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 9Conversion 28Competition 51Returns 95Price range 52Avg price 59Brand share 47Review moat 60Quality gap 55
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,090.88**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.13**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£4.88–£25.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-32.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£31K**
£31K/yr · 108K searches
According to Flapen's Amazon United Kingdom niche tracking, vision board is a £31K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vision board market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£26K–£33K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **92%**
- **Out of stock**
- **12.1%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **218 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**15%**
- rokeblau26% - REQUISITE NEEDS19% - Bumusty11% - OWLKELA11% - DOLLAR BOSS10% - Lifewit8% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.4% search growth over the last 90 days.
18K13KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 8.7×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/vision-board/trend)
## **Top vision board products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£3K15%£5K20%£6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rokeblau 60x40cm Large Bulletin Board Decorative Felt Pin Board 0.9cm Thick Foldable Photo Display Board with Self-Adhesive Tape Vision Board for School Home Kitchen Office Walls - Dark Camel**rokeblau**£8.03**4.2★655 rev](https://www.amazon.co.uk/dp/B0D91VS15D) [2**Cork Board 40CM x 60CM Pin Notice Office Memo School with Push Pins Board Requisite Needs Wooden Natural Frame Board**REQUISITE NEEDS**£8.12**4.2★2,799 rev](https://www.amazon.co.uk/dp/B08FG9FNB8) [3**DOLLAR BOSS Pin Board Cork Board with Linen Double-Sided 1 Pack 30 X 40CM**DOLLAR BOSS**£13.00**4.7★171 rev](https://www.amazon.co.uk/dp/B0BX55NVC3) [4**OWLKELA 60 x 40cm Linen Bulletin Board White Framed Corkboard White Oak Frame Linen Cork Board Vision Board and Decorative Hanging Pin Board**OWLKELA**£14.04**4.3★1,026 rev](https://www.amazon.co.uk/dp/B0DDC4D5H9) [5**REQUISITE NEEDS 30 x 40 Wooden Frame Cork Notice Message Board**REQUISITE NEEDS**£5.95**4.2★2,799 rev](https://www.amazon.co.uk/dp/B08LQJ6ZN6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sawnfay Vision Board Book - 2026 Vision Board Sticker Book with Motivational Images & Quotes Vision Board Kit & Supplies for Women**Sawnfay**£12.46**50 rev3mo ago](https://www.amazon.co.uk/dp/B0G62SLR78) [**Lifewit Cork Board Alternative 57 x 37.5 cm Bulletin Board with Self-Adhesive Foldable Decorative Felt Pin Board Vision Board Message Board with 20 Pushpins for Office Wall Decor Room Decor Oatmeal**Lifewit**£7.42**106 rev4mo ago](https://www.amazon.co.uk/dp/B0FVMDLMKF) [**Lifewit Large Felt Pin Board with Self-Adhesive 120X90cm-12 Pack for Wall**Lifewit**£20.51**456 rev4mo ago](https://www.amazon.co.uk/dp/B0G6DR44RW) [**Lifewit Large Felt Pin Board with Self-Adhesive 90X60cm-6 Pack for Wall**Lifewit**£14.19**456 rev4mo ago](https://www.amazon.co.uk/dp/B0G6F1X3GG) [**Sawnfay 2027 Vision Board Sticker Book**Sawnfay**£12.38**196 rev6mo ago](https://www.amazon.co.uk/dp/B0FP4Z4CND)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sawnfay 2027 Vision Board Sticker Book**Sawnfay**£12.38**4.5★**▲ 443%**](https://www.amazon.co.uk/dp/B0FP4Z4CND) [**Sawnfay Vision Board Book - 2026 Vision Board Sticker Book with Motivational Images & Quotes Vision Board Kit & Supplies for Women**Sawnfay**£12.46**4.4★**▲ 441%**](https://www.amazon.co.uk/dp/B0G62SLR78) [**Lifewit Large Felt Pin Board with Self-Adhesive 90X60cm-6 Pack for Wall**Lifewit**£14.19**4.7★**▲ 423%**](https://www.amazon.co.uk/dp/B0G6F1X3GG) [**Lifewit Large Felt Pin Board with Self-Adhesive 120X90cm-12 Pack for Wall**Lifewit**£20.51**4.7★**▲ 327%**](https://www.amazon.co.uk/dp/B0G6DR44RW) [**Bumusty Cork Board Alternative 6-Pack Felt Pin Board Black**Bumusty**£17.96**4.6★**▲ 302%**](https://www.amazon.co.uk/dp/B0F4RLDXR9)
**~~View all trending →~~**
## **What buyers say about vision board**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent quality”*
**Assembly/Installation**10%
*“Easy to install”*
**Advertised Vs Actual Product**10%
*“Did the job”*
**Value For Money**7%
*“Excellent value”*
**Ease Of Use**6%
*“So easy to use”*
**Size-Overall**6%
*“Perfect size”*
**Color**4%
*“I love the colour”*
**Adhesion/Stickiness**4%
*“It adhered to the wall easily”*
**Design-Overall**4%
*“Sturdy and Elegant”*
**Weight Light**3%
*“Lightweight”*
### **What buyers complain about **
**Quality-Overall**16%
*“Bad quality”*
**Size-Overall**15%
*“Not fit for purpose”*
**Thickness**9%
*“slightly thin”*
**Strength**8%
*“Fairly flimsy”*
**Adhesion/Stickiness**6%
*“I have tried absolutely everything to get this stupid thing to stick on the wall including the ridiculous things that came with it, I also bought commands chips, I bought more stickers, I even tried to use magnets, Velcro, its a stupid product because nothing sticks to the bloody felt”*
**Advertised Vs Actual Product**6%
*“Misleading description”*
**Value For Money**6%
*“wish it wasn't so expensive”*
**Mounting**3%
*“The screws on the back to hang it up dont screw in”*
**Functionality-Overall**2%
*“not functional”*
**Durability**2%
*“it dropped off the wall within 2 hours”*
### **Top return reasons **
**Size-Overall**63%
**Color**9%
**Quality-Overall**4%
**Defective Material/Parts**3%
**Thin**2%
**Material Quality**2%
**Advertised Vs Actual Product**2%
**Adhesion/Stickiness**2%
**Functionality-Overall**2%
**Strength**2%
## **Common questions**
- **Is vision board profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 25 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the vision board niche?**
- 12 brands and 19 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in vision board?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 1.0%.
- **When does demand for vision board peak?**
- Demand peaks in Jan–Dec; the busiest month runs 8.7× the quietest.
- **What does it cost to enter the vision board niche?**
- Listings span £4.88–£25.95; the average listing price is £13.13 (sweet spot $15–$100). The average incumbent carries 1,091 reviews — the moat a new listing must climb.
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