---
title: "Search terms — valentines card - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/valentines-card/search-terms"
last_updated: "2026-07-31T19:09:25.045Z"
locale: en
meta:
  description: "Niche score 34/100 · £170K/yr market · 1.5M searches/yr · £4.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 34/100 · £170K/yr market · 1.5M searches/yr · £4.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — valentines card - Flapen"
---

# **valentines card**

**Skip it**

Soft demand (-99.8% this quarter) — this niche doesn't clear our bar today.

Market size 35Growth 0Conversion 35Competition 23Returns 99Price range 0Avg price 11Brand share 41Review moat 91Quality gap 22

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****178.2**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£170K**

£170K/yr · 1.5M searches

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£4.04**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-99.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.27–£8.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")